TikTok Shop Account Manager

About the Role

The TikTok Shop Account Manager leads day-to-day strategy and execution for a portfolio of brand accounts. You will build trusted client relationships, coordinate affiliate, creator, content, and advertising work, and use performance data to identify the next growth opportunity. TikTok Shop experience is welcome but not required; motivated candidates with adjacent digital marketing experience can learn the platform through hands-on work and coaching.

What You Will Do

Key Responsibilities

1. Client Relationship Management
○ Serve as the main point of contact for assigned client brands.
○ Run recurring client calls and keep clients up to date on performance, priorities and next steps.
○ Set clear expectations and raise problems early, before they affect results.
○ Build trust through fast, clear and proactive communication.
○ Support client retention and long-term account growth.

2. Account Strategy & Growth
○ Build and run TikTok Shop growth plans for each brand, with support from senior team members.
○ Find opportunities to grow GMV, creator activation, affiliate sales and content output.
○ Recommend promotions, affiliate offers, content angles and ad tests based on performance data.
○ Review results regularly and adjust the plan when something isn't working.

3. Affiliate, Creator & Content Execution
○ Coordinate with affiliate managers, creator managers, content and advertising teams to deliver on each client's plan.
○ Keep the team aligned on client priorities, deliverables and deadlines.
○ Review content and creator performance, and give clear feedback on hooks, formats and offers.
○ Escalate risks, blockers and opportunities to leadership when needed.

4. Performance Analysis & Optimization
○ Track and analyze key metrics, including:
■ Gross Merchandise Value (GMV)
■ Affiliate Revenue
■ Creator Activation Rate
■ Content Output
■ Conversion Rate
■ Click-Through Rate (CTR)
■ Return on Ad Spend (ROAS)
○ Turn data into clear recommendations for the client and the team.
○ Run tests to improve account performance and share what works.

5. Reporting
○ Prepare weekly and monthly performance reports for assigned accounts.
○ Support quarterly business reviews with insights and recommendations.
○ Keep client KPIs and success metrics accurately tracked.

6. Learning & Platform Knowledge
○ Learn TikTok Shop quickly through hands-on work and coaching from the team.
○ Stay current on TikTok Shop updates, affiliate trends and creator economy changes.
○ Share learnings across accounts and help improve internal processes and playbooks.

Skills

● Strong drive and ownership: you take initiative and follow through without being chased.
● Open to feedback and coaching, and quick to put it into practice.
● Experience in TikTok Shop, or in Facebook / Meta ads, UGC, influencer or other
content-driven marketing.
● Client-facing experience at an agency or brand, managing more than one priority at once.
● Comfortable with numbers: you can read a dashboard and explain what changed and why.
● Clear, confident written and spoken English.
● A track record of staying in roles and growing in them.

TikTok Shop Performance dashboards and analytics Affiliate and creator management workflows Content and advertising workflows Reporting tools for weekly and monthly performance reviews