TikTok Shop Manager

TikTok Shop Manager

Location: Remote, Latin America (LATAM)
Job Type: Full-time
Working Hours: 7:30am–4:30pm CST Monday–Thursday; 7:30am–3:30pm CST Friday



Job Overview

Own TikTok Shop for a US premium baby and kids lifestyle brand — bamboo pajamas, newborn essentials, personalized gifts and nursery pieces, designed and shipped from Texas. The brand already sells on TikTok Shop and posts regularly: soft, sweet, colorful product moments mixed with relatable parent humor, holiday and family-matching content, and behind-the-scenes brand films. This role is a dedicated Shop operator, hired to turn that presence into a well-run, growing sales channel.

You will run the Shop day to day in Seller Center: listings and product pages, affiliate and creator outreach, samples, GMV Max and Shop ads, LIVE and shoppable video, and the analytics that show what is actually driving GMV. You will work closely with the in-office team in Texas and keep every listing, promotion and creator post on-brand and accurate to the real product.

Core Focus

- Own day-to-day TikTok Shop operations and GMV growth for a US baby and kids brand
- Build and manage the affiliate and creator engine: outreach, samples, content and conversion
- Run GMV Max / Shop ads, LIVE and shoppable video, and report clearly on what is working

Key Responsibilities

- Manage the Shop in Seller Center: listings, PDPs, pricing, bundles, inventory and fulfilment alignment, shop health, reviews and ratings
- Keep every listing accurate to the real product (color, print, size, personalization options) and on-brand
- Plan and run promotions, coupons and campaign calendars, including major US sale moments
- Source, brief and manage affiliates and creators: outreach, sampling and seeding, follow-up, content approval and performance tracking
- Run GMV Max and other TikTok Shop ad campaigns (including Spark Ads / authorized posts where useful), scaling what works and pausing what does not
- Plan and support LIVE shopping and shoppable video: schedule, offers, product selection and post-LIVE follow-through
- Own weekly and monthly reporting from Seller Center: GMV by source (affiliate, own account, LIVE, product card, ads), conversion, AOV, ad efficiency and sample ROI, with clear next actions
- Work tightly with the Texas creative, social and operations teams so Shop activity, content and stock stay in sync
- Stay ahead of TikTok Shop features, policies and sale events, and flag risks or opportunities early

Must-Haves

- Hands-on experience running a US TikTok Shop, not only organic TikTok or Instagram
- Daily use of Seller Center: listings, PDPs, pricing, inventory, shop health and policy compliance
- Proven affiliate and creator outreach: Affiliate Center, sampling/seeding, follow-up and converting creators into selling content
- Hands-on GMV Max and/or TikTok Shop ads, with an example of how you used the data to scale or cut spend
- Experience with LIVE shopping and/or shoppable video on TikTok Shop
- Comfortable in Seller Center analytics and building a simple weekly GMV report (by source, conversion, AOV, ad efficiency, sample ROI)
- Experience supporting a US ecommerce or DTC brand (baby, kids, apparel, home or gifting is a plus)
- Excellent written and spoken English, and clear, responsive communication with a US in-office team
- Able to work the stated US Central hours, Monday to Friday
- Organised and commercial: you connect the numbers to the brand, catch bad data, and close out work the same day rather than leaving it overnight

Nice-to-Haves

- TikTok Shop experience in baby, kids, parenting or gifting
- Amazon or Shopify DTC experience, and an eye for how Shop activity supports other channels
- Familiarity with Shop analytics or affiliate tools such as Kalodata, FastMoss, Charm or Euka
- A creator community workflow (Discord, WhatsApp or similar) and a high sample-to-video rate
- Experience running Shop activity through US peak calendars (for example BFCM and holiday gifting)
- Comfortable briefing in-house creative or social teams on Shop-native hooks and offers

Tools

- TikTok Shop Seller Center
- TikTok Shop Affiliate Center
- TikTok Shop LIVE Center
- GMV Max / TikTok Shop Ads (including Spark Ads / authorized posts)
- Google Sheets or Excel, Slack and Google Workspace
- Shop or affiliate analytics tools (for example Kalodata, FastMoss, Charm, Euka), if used

What Success Looks Like

First 30 Days

- Learn the brand, catalogue, brand voice and upcoming launch or gifting calendar
- Audit the live Shop: listings, pricing, shop health, affiliates, samples, ads, LIVE/shoppable video and reporting
- Ship the first set of quick wins (listing fixes, promo or sample follow-up, obvious ad or affiliate gaps)
- Agree a simple weekly reporting format with the Texas team

By 60 Days

- Own a weekly operating cadence: listings, creator/affiliate outreach and samples, ads, and reporting
- An active affiliate and creator pipeline is in motion, with samples going out and content coming back
- Priority listings are cleaner and converting better; a promo calendar for the next quarter is agreed
- LIVE or shoppable video has a clear plan (or an improved cadence, if already running)

By 90 Days

- Measurable GMV growth versus the baseline, at a sensible level of ad and sample efficiency
- Affiliate and creator contribution is a meaningful, tracked share of Shop GMV
- The Texas team has a reliable weekly view of what is working and what you will do next
- A clear growth plan is in place for the following quarter, including peak or gifting moments

Who You Are

- Hands-on and commercial: you would rather fix a listing, chase a sample or tighten an ad than write a long strategy deck
- A clear communicator in English who keeps a US team updated without being chased
- Curious about how parents actually discover and buy baby and kids products on TikTok
- Calm under a sale calendar, organised with samples and creators, and honest when the numbers look wrong

Deal Breakers

- No hands-on US TikTok Shop Seller Center experience
- Organic social or content-only background, with no Shop operations, affiliate or GMV ownership
- Unable to communicate clearly in written and spoken English with a US in-office team
- Unable to work 7:30am–4:30pm CST Monday–Thursday and 7:30am–3:30pm CST Friday
- Shop experience only outside the US, with no US-brand ecommerce work

7:30am-4:30pm CST Mon-Thu, 7:30am-3:30pm CST Fri (Remote, LATAM)