TikTok Shops & Growth Manager (US Market)

TikTok Shop & Growth Manager | Multi-Brand D2C (US Market)

Location: Remote

Employment Type: Full-Time

Primary Market: United States

About Anka Global

Anka Global is a multi-brand D2C ecosystem building and scaling consumer brands primarily in the U.S. market.

We're building an internal growth team across paid media, creative strategy, UGC, influencer marketing and e-commerce.

We see significant untapped potential in TikTok, not just as an advertising platform, but as a complete commerce ecosystem connecting content, creators, affiliates, paid advertising and TikTok Shop.

We're looking for someone who can help us build and scale that capability.

About the Role

We're looking for a TikTok Shop & Growth Manager with strong e-commerce experience, hands-on TikTok advertising skills and a solid understanding of organic content, TikTok Shop and affiliate-driven commerce.

This isn't just a TikTok Ads Manager role or a traditional social media management position.

You'll take ownership of TikTok growth across multiple U.S.-focused D2C brands, managing advertising, organic accounts, TikTok Shop operations and affiliate initiatives.

You'll work closely with our Creative Strategist, UGC & Influencer Marketing Specialist and production team to connect:

Content + Creators + Affiliates + TikTok Shop + Paid Ads

We need someone who can execute daily operations, identify growth opportunities and proactively build systems rather than wait for instructions.

You'll be part of our centralized marketing team, supporting multiple D2C brands across different product categories. You'll manage priorities across brands rather than focusing on a single business.

What You'll DoTikTok Account & Content Management

• Manage TikTok brand accounts and organic publishing schedules.
• Coordinate content calendars with creative and UGC teams.
• Publish and optimize posts, captions, hashtags and product tags.
• Monitor trends, engagement and organic content performance.
• Oversee community engagement and coordinate responses when needed.

TikTok Shop & Commerce

• Set up, manage and optimize TikTok Shop operations.
• Manage product listings, catalogs, merchandising and product tagging.
• Plan promotions, bundles, flash sales and platform campaigns.
• Monitor shop performance, GMV and product-level conversion.
• Coordinate with Shopify and operations teams on shop-related issues.

TikTok Ads & Performance Marketing

• Manage TikTok Ads across multiple D2C brands.
• Audit accounts, optimize campaign structures and tracking.
• Launch, test, optimize and scale paid campaigns.
• Manage TikTok Shop advertising, including GMV Max where applicable.
• Analyze ROAS, CPA, CAC, CVR and other performance metrics.
• Identify winning creatives and recommend new hooks, formats and testing opportunities.
• Connect organic content performance with paid media decisions.

Affiliate & Creator Commerce

• Coordinate TikTok creator and affiliate initiatives with our UGC & Influencer Marketing Specialist.
• Manage TikTok Shop affiliate programs, commission structures and campaigns.
• Track affiliate content, creator-level sales and performance.
• Identify high-performing affiliates and scaling opportunities.
• Help turn successful creator content into paid advertising opportunities.

Our UGC & Influencer Marketing Specialist leads creator sourcing, outreach, negotiations and relationships. You'll focus on connecting those activities with TikTok Shop operations and commercial growth.

Analytics & Growth

• Identify high-potential products and brands for TikTok.
• Research competitors, trends and emerging opportunities.
• Build testing roadmaps and growth priorities.
• Track organic, paid, shop and affiliate performance.
• Provide clear weekly reports with insights and next actions.
• Develop scalable TikTok workflows across multiple brands.
  

What We're Looking ForTikTok & Performance Marketing Experience

• Proven hands-on experience managing TikTok for e-commerce or consumer brands.
• Strong understanding of TikTok Ads, campaign structures, tracking, creative testing and scaling.
• Ability to analyze performance and make data-driven decisions.
• Understanding of TikTok-native content, trends and creative formats.

We are not looking for someone whose experience is limited to organic social media posting.

TikTok Shop & Social Commerce

Experience with TikTok Shop is strongly preferred, especially in the U.S. market.

Relevant experience includes:

• TikTok Shop Seller Center
• Product catalog and promotion management
• TikTok Shop Affiliate Center
• GMV Max and Shop advertising
• Shoppable content and creator-driven sales
• Shop analytics and GMV reporting

E-commerce & Growth Mindset

• Experience with D2C/e-commerce brands, preferably targeting the U.S.
• Understanding of customer acquisition, conversion rates, product economics and profitability.
• Ability to connect content, advertising, creators and commerce into a growth strategy.
• Strong analytical thinking and problem-solving skills.

Ownership & Organization

This is particularly important.

TikTok is still an underdeveloped growth channel within our ecosystem. We need someone who can:

Audit → Prioritize → Build → Execute → Test → Learn → Scale

You should be proactive, organized and comfortable managing multiple brands, priorities and stakeholders without constant supervision.

Communication

• Strong written and spoken English.
• Comfortable working remotely with an international team.
• Clear communication and consistent follow-up.
• Flexibility for occasional meetings across time zones.

Nice to Have

• U.S. TikTok Shop scaling experience.
• TikTok Shop agency background.
• Affiliate and creator commerce experience.
• Live shopping or TikTok LIVE experience.
• Shopify knowledge.
• Experience with other paid media channels.

How You'll Work With the Team

You'll collaborate with:

• UGC & Influencer Marketing Specialist: Creator sourcing, outreach, partnerships and content production.
• Creative Strategist: Creative direction, hooks, concepts and testing priorities.
• Creative Operators: Video production and creative iteration.
• CRO & Shopify Specialists: Product pages, conversion and e-commerce operations.
• Brand Teams: Product knowledge and commercial priorities.
• CMO: Overall growth strategy, priorities and performance.

You'll own TikTok growth operations as part of a broader performance-driven marketing team.

What Success Looks Like

• TikTok becomes a meaningful revenue and acquisition channel.
• Brand accounts are consistently managed and publishing relevant content.
• TikTok Shop operations are established and optimized.
• Affiliate programs generate creator content and sales.
• Paid campaigns are tested and scaled systematically.
• Winning organic content is amplified through paid advertising.
• Each active brand has clear growth priorities and measurable KPIs.
• The team always knows what we're testing next and why.
• TikTok operations run proactively without constant follow-up.

Why Join Anka Global?

TikTok isn't a mature channel for us yet. That's the opportunity.

You'll help build TikTok into a major growth channel across a portfolio of U.S.-focused D2C brands.

You'll work alongside specialists in creative strategy, UGC, influencer marketing, production, CRO, Shopify and paid media.

We're looking for someone who wants to build a TikTok commerce engine, not simply manage an ad account.