Total AV Assistant

If you have curiosity, attention to detail and a proactive approach to learning and communication, this role is for you.

As a Total AV Associate, you will build the foundational knowledge and practical skills needed to support the planning, activation and reporting of campaigns across linear TV, online video, cinema and audio.

You will help the team deliver accurate, consistent and timely work, while learning core media principles, client processes, commercial requirements and dentsu tools.

Amplifi is the supply-side platform of dentsu, consisting of three pillars: Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practises. Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content. The proposition is based on the delivery of value for all in everything we do. Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities.

Job Description:

What you'll do

Market Knowledge, Planning and Implementation

• Build a working knowledge of the fundamentals of linear TV, online video, cinema and audio, including audience targeting, key performance metrics and core media partner products.
• Understand what good and poor performance looks like against client KPIs, spot anomalies and escalate issues promptly.
• Support audio and video planning by navigating Lightbox plans, updating values, uploading linear TV activity to Caria and exporting online video briefs to Prisma.
• Interpret TV activation front sheets, compile spot times that reflect client expectations and support campaign turnaround activity with sales houses.
• Develop an understanding of TV market dynamics, including inflation and the relationship between broadcaster revenue and market impacts.

Client Deliverables and Account Support

• Complete assigned reporting and analysis accurately and on time, including weekly and monthly reports, PCAs, MMM inputs and ad hoc data requests.
• Pull relevant data, provide clear commentary and begin to identify practical next steps with support from the wider team.
• Actively listen on client calls, take accurate notes and begin to contribute to performance and task updates.
• Support the creation and maintenance of client plans, campaign set-up documentation and internal communications.
• Build positive working relationships with client teams, media owners, DGS and wider internal stakeholders.

Process, Operations and Quality

• Follow agreed processes accurately and consistently, meet deadlines and flag risks or errors early.
• Support finance and billing processes, including budget and strike-weight checks, statistics runs, invoice support and timely completion of client deadlines.
• Create and track Zoho tickets through to completion, following SLAs so campaigns launch on time.
• Liaise with DGS on campaign set-up and the creation of linear buying briefs, online video campaigns and digital audio campaigns.
• Manage personal workload effectively, including client and non-client work, and complete Aura timesheets accurately each week.
• Use Power Hour principles, automation and AI tools to improve the efficiency and consistency of basic tasks while maintaining quality control.

Commercial and Activation Fundamentals

• Understand the basic Total AV booking process and the importance of committed and non-committed plans in Lightbox and Caria.
• Check budgets and strike weights between Lightbox and Caria, and send provisional or final bookings with team support and approval.
• Support live and pacing checks, identify campaign issues and escalate them in time for corrective action.
• Build awareness of client KPIs, commercial priorities, tag types, billing requirements and the role of partner commitments in campaign delivery.

People, Culture and Communication

• Communicate clearly and professionally in person, on calls and by email, and use Microsoft Teams and Outlook effectively for communication, file storage and organisation.
• Actively participate in training, team catch-ups, department meetings and relevant agency sessions; take notes, ask questions and share useful learning.
• Contribute to department communications such as Monthly Marketplace Updates, internal huddles and routine team emails.
• Support new junior cohorts as a buddy, answer questions where confident and contribute to ad hoc training.
• Demonstrate strong organisation, collaboration, curiosity and receptiveness to feedback and coaching.
• Attend the office on mandated days and participate in department meetings and events.

What we offer

This is a permanent role role. The team is based from our London office on a hybrid working basis.

At dentsu, we care deeply about our people. Our flexible benefits package supports your health, wellbeing, and financial future with company-funded private medical insurance, virtual GP access, and an employee assistance programme.

Enjoy 25 days of annual leave plus extra days for your birthday, wellbeing, and volunteering. From discounted gym memberships and retail perks to electric car leasing and travel insurance, dentsu empowers you to thrive both at work and in life.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions.

Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society.

Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location:

London

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent

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About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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