Trade Marketing & Brand Manager - COL

Trade Marketing & Brand Manager - COL Trade Marketing & Brand Manager (Remote Colombia): drive brand strategy, retail programs, and launches for the US market with hands-on leadership, clear processes, and measurable growth. Apply Normalmente respondemos en un plazo de una semana Position: Trade Marketing & Brand Manager Location: Colombia – 100% Remote Department: Marketing Reports to: VP of Commercial & Operations Contract Type: Permanent, Direct Hire Schedule: Monday to Thursday, 7:00 a.m. to 4:30 p.m.; Friday, 7:00 a.m. to 4:00 p.m. (Schedule aligned with our headquarters in Cumming, GA). Salary: COP $9,000,000 per month Job Summary: The Trade Marketing & Brand Manager will be responsible for leading the company's Trade Marketing and Brand Management strategy for the US market, ensuring the successful execution of commercial initiatives, product launches, retail programs, and brand positioning strategies. They will work closely with the Sales, E-commerce, Operations, Brokerage, and Marketing teams to maximize brand visibility, point-of-sale execution, and business growth. This role will play a key part in building and strengthening the Marketing area by creating scalable processes, workflows, team structure, priorities, and performance standards that support the company's sustainable growth. This is not a traditional leadership role. We are looking for a constructive, hands-on, and approachable leader who combines strategic thinking with strong execution skills. The ideal candidate enjoys building structure, implementing new initiatives, optimizing processes, and working closely with their team to turn ideas into results. They will be a leader who guides, develops, and actively participates in project implementation, maintaining a balance between strategy and execution. Responsibilities: Develop and lead the execution of the annual Trade Marketing and Brand Management strategy. Lead brand strengthening initiatives that promote market positioning and consumer relationships. Manage the annual calendar of campaigns, promotions, and launches. Plan, coordinate, and lead the implementation of product launches across multiple commercial channels. Coordinate and support the execution of Trade Marketing and Brand Marketing campaigns together with the Marketing team. Supervise the development and implementation of POP materials, displays, signage, merchandising materials, and promotional materials. Develop commercial materials for brokers, distributors, and sales representatives. Coordinate the company's participation in trade shows, customer events, and industry exhibitions. Monitor KPIs, analyze campaign performance, and present actionable recommendations to management. Manage the Trade Marketing budget, guaranteeing the correct allocation and optimization of resources. Work in an articulated manner with the Sales, Marketing, Operations, agencies, brokers, and suppliers teams to ensure impeccable execution. Identify opportunities to strengthen brand positioning, improve the buyer experience, and optimize execution at the point of sale. Support strategic initiatives that drive revenue growth and strengthen business relationships. Lead the development, organization, and continuous improvement of the Marketing area by defining processes, priorities, team structure, and performance standards that drive sustainable business growth. Build and strengthen the operational foundation of the Marketing area through the development of standardized processes, workflows, operating procedures and best practices that improve efficiency and scalability. Lead, develop, and accompany the creative team, working closely during the implementation of key Marketing initiatives, ensuring timely deliveries, brand consistency, and high-quality execution. Drive the adoption of Artificial Intelligence tools and modern marketing technologies to optimize content production, automate processes, improve operational efficiency, and strengthen team performance. Design, implement, and continually optimize Marketing workflows, project management methodologies, and operational processes to improve collaboration, accountability, and execution of the area. Work closely with the E-commerce team to ensure that campaigns, product launches, promotional initiatives, and brand messages are executed consistently across all digital channels. Foster a collaborative, execution-oriented culture, working alongside the team to turn strategies into measurable results and continually improve the way Marketing operates. Requirements: Professional in Marketing, Business Administration, International Business, Advertising, or related fields. Postgraduate degree in Marketing, Trade Marketing, Brand Management, or related areas preferred. Minimum 5 years of experience in Consumer Goods (CG) companies, preferably in the food and beverage industry. Experience working in multinational organizations or companies with regional or global operations. Proven experience leading Trade Marketing strategies and brand strengthening. Experience developing annual Trade Marketing and business plans. Experience managing sales and marketing calendars. Experience leading product launches and Go-to-Market strategies. Experience coordinating trade shows, industry events, and brand activations. Experience managing the development and implementation of Point of Purchase (POP) materials, displays, merchandising materials, and point-of-sale materials. Experience developing sales materials for brokers, distributors, and sales teams. Experience planning, executing, and measuring Trade Marketing and Brand Marketing campaigns. Experience managing KPIs, performance indicators, and results analysis. Experience managing Marketing and Trade Marketing budgets. Experience working cross-functionally with Sales, Marketing, Operations, agencies, brokers, retailers, and external vendors. Proven ability to lead multiple projects simultaneously, ensuring timelines and objectives are met. Strong leadership, project management, communication, and analytical skills. Experience with or a strong understanding of the US consumer and retail market is highly valued. Advanced English. Bilingual proficiency in English and Spanish is a plus. Experience building, reorganizing, or scaling Marketing departments in growing companies. Experience leading creative teams while actively participating in the implementation and execution of initiatives alongside the team. Experience designing and implementing marketing processes, workflows, operating procedures, and project management systems that improve operational efficiency. Hands-on experience using AI tools applied to marketing (such as ChatGPT, Claude, Gemini, Canva AI, Adobe Firefly, or similar) to increase productivity, automate processes, improve content creation, and strengthen team execution. Proven ability to balance strategic thinking with operational execution in dynamic, high-growth environments. Additional Requirements: Valid US visa (required). Availability to travel to the United States approximately every three months. Availability to relocate to the United States within approximately three years, depending on performance and business needs. Compensation and Benefits: Birthday off Permanent contract 100% remote work We provide the equipment Essential health insurance Funeral allowance Connectivity allowance Access to the Support Team: our internal wellness program Ricky Joy Academy: internal professional development Discount package with corporate partnerships (gym, online courses, hotels, etc.) Opportunities for advancement within the company Departamento Mercadeo Puesto Gerente de Marcadeo Ubicaciones Colombia Estado remoto Completamente remoto