Trade Marketing Specialist
- Hiring from
- Poland
- Work type
- Hybrid
- Posted
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The Trade Marketing Manager defines, consolidates, aligns and executes all trade marketing activities for designated brands across the defined regions but also coordinates loyalty programs. She/he leads is responsible for delivering sales targets and customer satisfaction through close cooperation with customers, sales teams, KAM, and subsidiaries.
Main Accountabilities:
- Coordinate the planning and execution of trade marketing activities across selected European countries and customer groups, including distributors and workshops
- Implement annual marketing plans for individual brands and trade marketing strategies, ensuring timely and effective execution across all sales channels.
- Coordinate marketing activities with Brand Management, Marketing Solutions, Product Management, Sales, Finance, and external partners.
- Plan and manage the marketing budget and ensure final budget reconciliation.
- Cooperate with external agencies in the execution of marketing projects.
- Plan and deliver the European customer events calendar.
Job Requirements
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Marketing experience, including at least 1–2 years in a similar role.
- Strong analytical and strategic thinking skills, customer orientation, proactivity, and ability to work under pressure.
- Willingness to travel in Europe (15% per year)
- Fluent English; additional European languages are an advantage.
- Ability to effectively develop and implement projects, evaluate results, and apply learnings to future initiatives.
- Good knowledge of MS Excel and MS PowerPoint.
- Hybrid work model: 1 day of home office work per week and 4 days working from the office in Gostyń
We offer:
- Coordinate the planning and execution of trade marketing activities across selected European countries and customer groups, including distributors and workshops
- Implement annual marketing plans for individual brands and trade marketing strategies, ensuring timely and effective execution across all sales channels.
- Coordinate marketing activities with Brand Management, Marketing Solutions, Product Management, Sales, Finance, and external partners.
- Plan and manage the marketing budget and ensure final budget reconciliation.
- Cooperate with external agencies in the execution of marketing projects.
- Plan and deliver the European customer events calendar.
