Trade & Shopper Marketing Manager

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A. Join us at Karo Healthcare on our exciting journey. We're currently looking for a Trade & Shopper Marketing Manager for our office in Warsaw. What’s in it for you? This is a high-impact, hands-on role where you will shape how our healthcare and personal-care brands show up across pharmacy, retail and digital channels in Poland. You’ll work close to the business, partner with international teams, and build trade and shopper marketing capabilities in a fast-moving environment with real room to grow. What you’ll be doing Develop and implement trade and shopper marketing activations across pharmacy, healthcare, personal-care and retail channels. Translate brand and commercial strategies into customer-specific activation plans for both pharma and retail clients, improving visibility, recommendation and conversion. Create, adapt and optimize POS materials, pharmacy and retail tools, training content and activation assets for both offline and online channels. Drive digital trade marketing initiatives, including e-pharmacy visibility, digital POS assets, retail media and customer platform activations. Work closely with Sales, Key Account Management, Brand Marketing, Finance, Field Force teams and external agencies to deliver strong in-market execution. Support customer meetings, sales cycle meetings and joint business planning with activation concepts, presentations and practical trade marketing recommendations. Analyze market, customer, competitor and sell-out data to identify opportunities across pharmacy and retail environments. Monitor promotion effectiveness, in-store execution and shopper activation results, using insights to recommend improvements. Manage trade marketing budgets by channel and customer, ensuring smart allocation, clear tracking and ROI-focused decision-making. Contribute to the rollout of scalable best practices across Poland, helping us build consistent and effective execution across markets.