Trade/Channel Marketing Analyst (São Paulo/SP)

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.

More about the role

This is an exciting job opportunity for you as a Trade/Channel Marketing Analyst in São Paulo/SP with Signify.

• Executes go-to-market, pricing, and channel strategies to drive distribution performance, sales, and margin growth.
• Develops customer segmentation, insights, and omnichannel marketing plans to generate demand and improve the marketing funnel.
• Manages commercial policies, promotional activities, A&P budgets, and ROI to maximize business performance.
• Builds strategic customer relationships, leads co-marketing initiatives, and collaborates with Sales, MarCom, and external agencies.
• Drives cross-functional team engagement, capability development, and day-to-day channel marketing operations, including people management when applicable.

More about you

• Completed bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience in channel marketing, trade marketing, or commercial roles, with a strong focus on sell-out strategies and helping customers increase sales and consumer portfolio.
• Proven ability to develop customer-centric business strategies, identify sales opportunities, recommend promotional campaigns, and build business cases based on market and competitive insights.
• Experience supporting commercial teams and driving product activation, visibility, and positioning at the point of sale, working closely with distributors and customers to maximize product exposure.
• Familiarity with both online and offline sales channels, ideally within lighting, electrical materials, tools, or large multinational companies.
• Intermediate English and Spanish proficiency is required.

*This is an on-site position located in São Paulo/SP.

Job Profile: Channel Marketeer

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

Come join us, and together we can light up the future.

About Us

We are Signify, the new company name of Philips Lighting, and we light up the world! Our purpose is to unlock the extraordinary potential of light for brighter lives and a better world.

We’re committed to the continuous development of our employees, using our learning to shape the future of light and create a sustainable future. Join the undisputed leader in the lighting industry and be part of our diverse global team. #WeAreSignify #SignifyLife

Privacy Notice for the Recruitment Process

Concerning US based roles: Signify is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.As an equal opportunity employer, Signify is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Pay Transparency Nondiscrimination Policy: Signify North America Corporation (“Signify”) will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by Signify, or (c) consistent with Signify's legal duty to furnish information.