TVAD Senior Specialist

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As a Senior Specialist, TV, Video, Audio & Display (TVAD), you will launch and improve TV, video, audio, and display campaigns to grow new customers and revenue - while keeping efficiency on track. You’ll follow clear Tinuiti Way practices, turn performance and media learnings into next actions, and pilot small, safe innovations before wider rollout. You’ll partner closely with Client Leadership, Analytics/Econometrics, Creative, and channel teams (Search, Social, Commerce/Retail Media) in your Pod, communicate clearly with clients, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression. Key responsibilities Client‑Centric Prepare accurate, on‑time updates and contribute to QBR inputs; explain results and next steps in plain language tied to goals (reach, CAC/CPx, revenue/LTV). Identify and recommend changes (budget, pacing, frequency cap adjustments, network mix) within guardrails, noting potential; trade‑offs. The Tinuiti Way Apply solid TVAD craft aligned with the Tinuiti Way (audience/data sources, inventory quality, frequency/overlap control, attention/quality) with growing multi‑channel awareness Document simple “how‑to” guides others can reuse. Product‑Led Run small, safe pilots and monitor results before scaling. Use team‑shared Bliss Point signals (Always‑On Incrementality, Brand/Creative/Customer Insights) to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics partners. Data & Measurement‑Driven Monitor performance daily/weekly; build accurate recurring reports; run basic A/Bs (or simple holdouts when feasible) with predefined success criteria and read cadence; keep budgets and pacing healthy. Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external stakeholders. Support data/ops quality with checklists Owner Mindset Manage a clear work queue; deliver on time Reduce rework and non‑converting spend (e.g., unmanaged frequency, low‑quality/IVT inventory, overlapping buys, tagging gaps) Ways of working and values Greatness attracts Greatness: Seek feedback, hone craft, and embrace new tools and AI. Clients grow, we grow: Focus on outcomes, evidence, and simple explanations. Culture of ownership: Move fast, cut waste, and own results end‑to‑end. Professional & Technical Qualifications 3–5+ years running TV/video/audio/display with hands‑on builds, launches, pacing, and optimizations; or 3–5+ years in analytical roles (finance/consulting) with strong media analytics exposure. Comfortable with GA4 and platform analytics; can turn data into clear next steps and simple forecasts; SQL a plus. Familiar with testing basics (A/B, incrementality/lift at a high level) and statistical significance. Strong communication: clear writing and presenting; effective partner to broader team and confident on weekly client calls with limited oversight. KPIs Growth: Contribute to qualified reach/new‑household acquisition and revenue/LTV from TVAD. Quality: Improve attention/viewability and brand safety; reduce unmanaged frequency and overlap. Innovation: Deliver small, safe TVAD innovations (audience/data, inventory quality, format/creative, frequency/quality) and record decisions and learnings. Product/AI adoption: Pilot and adopt optimization features and Bliss Point‑guided moves with proven incremental impact. Efficiency (guardrail): Maintain or improve CAC/ROAS/CPx while growing profitable volume. We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX, two days a week. This is an essential part of how we collaborate and connect, so candidates should be comfortable with this regular in-office commitment. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a hybrid work environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. Healthcare: Major Medical (including dental and vision coverage), Minor Medical, Life Insurance Retirement: We offer a Savings Fund which includes a 10% employer match (10% employee contribution required for participation) Perks and Wellness: Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay, consisting of 12 weeks statutory leave and 4 additional paid weeks through company policy. Non-birthing parents will receive 6 weeks of leave with 100% pay. Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources Disclaimer : This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.