UGC Manager

Job Title: UGC Manager (User-Generated Content)

Location: Remote

About the Role

We are looking for a creative, data-driven, and highly proactive UGC Manager to lead our user-generated content strategy and scale our creator ecosystem.

The ideal candidate understands social media trends, creator marketing, viral content, and performance-driven storytelling. You will be responsible for identifying, recruiting, and managing content creators, developing high-performing UGC campaigns, and producing authentic content that drives brand awareness, user acquisition, engagement, and conversions.

This is a hands-on role requiring strong execution skills, creative judgment, and the ability to scale UGC production across multiple platforms.

Key Responsibilities

UGC Strategy & Content Production

• Develop and execute a scalable UGC strategy aligned with growth and user acquisition objectives.
• Manage the end-to-end UGC production process, from ideation and creator sourcing to content delivery and performance analysis.
• Develop creative briefs, scripts, hooks, and storytelling concepts designed to maximize engagement and conversions.
• Identify emerging social media trends, viral formats, and content opportunities.
• Build a consistent pipeline of high-quality, authentic UGC content.
• Collaborate with growth, performance marketing, and creative teams to develop content for paid and organic channels.

Creator & Influencer Management

• Identify, recruit, negotiate with, and manage UGC creators, micro-influencers, and content partners.
• Build and maintain a strong network of creators across different markets and demographics.
• Manage creator outreach, onboarding, contracts, compensation, and deliverables.
• Establish long-term relationships with high-performing creators.
• Ensure creators deliver content aligned with brand guidelines, campaign objectives, and deadlines.

Performance Marketing & Optimization

• Work closely with paid acquisition teams to develop UGC creatives for Meta, TikTok, YouTube, and other advertising platforms.
• Continuously test different hooks, formats, messaging, and creative angles to improve campaign performance.
• Analyze UGC performance using metrics such as engagement, CTR, CPA, CAC, conversion rates, and ROAS.
• Identify winning creatives and scale successful content formats.
• Use performance insights to improve creator selection, content briefs, and creative production.

Social Media & Growth

• Monitor emerging trends across TikTok, Instagram Reels, YouTube Shorts, and other social platforms.
• Develop viral content concepts that increase organic reach and app downloads.
• Collaborate with growth teams to execute creator-led acquisition campaigns.
• Identify opportunities to leverage UGC for product launches, feature announcements, and community engagement.

Requirements

• 3–5+ years of experience in UGC management, creator marketing, influencer marketing, social media growth, or performance creative.
• Proven experience managing UGC creators and executing high-volume content campaigns.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and short-form video trends.
• Demonstrated ability to produce UGC content that drives measurable engagement, acquisition, or conversions.
• Experience sourcing, negotiating with, and managing multiple creators simultaneously.
• Strong creative judgment, particularly in developing compelling hooks, scripts, and storytelling concepts.
• Familiarity with paid social advertising and performance creative testing.
• Ability to analyze content performance and make data-driven optimization decisions.
• Excellent communication, negotiation, and project management skills.
• Ability to work independently in a fast-paced, high-growth environment.

Preferred Qualifications

• Experience working with B2C consumer apps, AI applications, mobile apps, or technology startups.
• Proven track record of scaling UGC programs across multiple markets.
• Experience managing creator campaigns with measurable app installs or subscription conversions.
• Familiarity with tools such as TikTok Creator Marketplace, Modash, Insense, Billo, or similar platforms.
• Experience working closely with paid media teams on creative testing and optimization.
• Understanding of creator marketing across GCC, US, and international markets.
• Familiarity with AI-powered content creation and editing tools.

Key Performance Indicators (KPIs)

• Number of qualified creators onboarded and activated.
• Volume of approved UGC assets delivered monthly.
• UGC content engagement and organic reach.
• Creative testing velocity and winning creative rate.
• Cost per approved UGC asset.
• Paid advertising performance of UGC creatives (CTR, CPA, CAC, ROAS).
• App installs, user acquisition, and conversions attributed to creator campaigns.

What We're Looking For

We want someone who is more than a traditional influencer marketing manager.

You should be a hands-on UGC operator who can build a creator network, consistently produce high-performing content, understand what makes short-form videos go viral, and translate creative ideas into measurable business growth.

You should be comfortable managing multiple creators, testing content rapidly, and scaling successful campaigns.

To Apply

Please share:

• Your updated CV.
• Portfolio or examples of UGC campaigns you have managed.
• Examples of high-performing content and measurable campaign results.