UK General Manager

About Us

WE ARE ON A MISSION TO SAVE THE MICROBIOME. BECAUSE WHEN WE FEED OUR INNER ECOSYSTEM, OUR WHOLE HEALTH THRIVES.

LOAM is a fast-growing supplements company bringing elegant, efficacious solutions to microbiome health. Led by our founder and CEO Dr. Karan Rajan, LOAM launched in October 2025 with a commitment to becoming the most trusted, science-backed brand in the category.

We are looking for a UK General Manager to build LOAM into the UK's most trusted microbiome brand, bringing our science to more people and more microbiomes across Great Britain.

About the Role

We are looking for an entrepreneurial, commercially sharp, and hands-on General Manager to own our UK business as we grow in the United Kingdom. This is a critical leadership role and our first senior hire in the UK, responsible for running the market day to day: keeping the UK business compliant and in good standing, running local operations, and turning UK performance insights into action. The ideal candidate has launched or run a consumer health, wellness, or beauty brand in the UK, knows the UK regulatory and business compliance landscape well, and is equally comfortable presenting a market plan to the executive team and unblocking a stuck shipment with a logistics partner.

As UK General Manager, you will own the UK P&L and serve as the company's eyes, ears, and hands in the market. Brand and marketing strategy are led by our US headquarters; you will report on UK performance, flag where the UK needs its own approach, and then bring those UK-specific programs to life. You will build on a rare set of advantages: a London-based founder with an audience of more than 12 million followers, an NSF Certified for Sport and Clean Label Project certified product line, and our own completed clinical trial, and turn them into a profitable, scalable UK business.

This is a fully remote position (UK-based) reporting to the Founder + CEO.

Primary Responsibilities

UK Strategy and P&L Ownership

● Own the UK business plan, revenue targets, and P&L, including pricing, margin, channel mix, and investment priorities.

● Set UK market priorities, including which products to bring to the UK, launch timing, and pricing, in partnership with US leadership.

● Serve as the senior leader and voice of LOAM in the UK, representing the business with partners, service providers, regulators, and the wider industry.

● Partner closely with US leadership to align UK plans with company goals, product launches, inventory, and budgets.

UK Business Compliance and Corporate Governance

● Own regulatory compliance for the UK business, ensuring products, labelling, and marketing claims meet UK food supplement, nutrition and health claims, and advertising requirements.

● Evaluate US products for UK launch, assessing ingredients, formulations, labelling, and claims, and lead the path to bringing each product to market compliantly.

● Manage UK accounting and tax with our external accountants, including bookkeeping, VAT returns, payroll, corporation tax, and transfer pricing documentation.

● Keep the UK entity in good standing, including Companies House filings, statutory accounts, registered office and statutory records, insurance, and data protection obligations.

● Track changes in UK regulation and proactively flag risks and required actions to the executive team.

Performance & Localised Marketing

● Identify where the UK market needs its own approach, and bring clear, data-backed recommendations to US leadership.

● Ideate and execute UK-specific programmes once aligned with headquarters, ensuring every initiative stays authentic to the LOAM brand.

● Lead in-person activations in the UK, such as events, pop-ups, sampling, and community and fitness partnerships, from concept through execution and measurement.

● Build local relationships with UK creators, partners, and press in coordination with headquarters-led programs.

Operations & Supply Chain

● Own UK operations end to end, including import, customs, 3PL performance, fulfilment, and returns, in partnership with Supply Chain.

● Manage UK logistics partners to clear service levels for inventory accuracy, delivery speed, and cost.

● Partner with CX to deliver an exceptional experience for UK customers.

Analytics and Reporting

● Establish and report on key UK KPIs such as revenue, contribution margin, CAC, LTV, retention, activation results, and inventory health.

● Own the UK forecast and budget in partnership with Finance and Supply Chain, using data to guide investment decisions.

● Lead regular UK business reviews with the executive team, sharing clear insights, risks, and recommendations.

Skills and Qualifications:

● 10+ years of experience in consumer brands, including 3+ years in a general management, country management, or senior commercial role in the UK (supplements, wellness, health, or beauty strongly preferred)

● Proven track record launching or running a consumer brand in the UK with direct P&L ownership

● Hands-on experience across:

• UK food supplement regulations, nutrition and health claims, and ASA/CAP advertising rules
• UK accounting, VAT, and corporate compliance for a UK subsidiary
• Import, 3PL, and fulfilment operations
• Experiential marketing, events, and in-person activations

● Experience bringing US or international products into the UK market

● Experience managing agencies and external partners, and working closely with an overseas headquarters

● UK health and wellness retail or wholesale experience a plus

● Highly analytical and commercially minded, with strong financial acumen

● Entrepreneurial and energised by building from zero in a fast-paced startup with a lean team

● Ability to operate both strategically and in the weeds

What We Offer

● Fully remote, flexible schedule

● Fast-growing brand with room to make a big impact

● Collaborative, mission-driven culture

● Product freebies