UK Sales Manager

Role overview:

Sales and Customer Service Manager – UK will be VitalFluid’s first hire in the United The Kingdom, playing a key role in establishing our presence in the region. This is a hybrid position combining sales and customer success responsibilities, aimed at developing new business opportunities while ensuring a smooth customer experience from first contact through adoption, sales and ongoing support.

The ideal candidate is a hands-on, entrepreneurial professional who can balance relationship-building with operational support. As the first point of contact for UK growers and partners (e.g universities, contract research organizations), this role will help shape VitalFluid’s market entry, sales strategy, and customer engagement model in the region.

Key responsibilities:

• Market development & sales
  • Identify and develop new business opportunities with growers, agriculture businesses, and partners across the UK.
  • Qualify leads, conduct product presentations, and guide prospects through the sales funnel.
  • Represent VitalFluid in on-site visits, trade events, industry conferences.
  • Collaborate with the CBDO (Chief Business Development Officer) to localize and execute sales strategies.

• Customer service & relationship management
  • Serve as the primary point of contact for UK customers, from onboarding through ongoing support by being the trusted partner of the grower.
  • Continuous monitoring and interaction on how the product is applied by the grower during the season, as part of an integrated disease management strategy, and with effective disease control as a result
  • Coordinate product deliveries, installations, and training with the service engineering and operations team.
  • Ensure a high-quality customer experience by managing expectations and proactively address any customer questions.

• Account management & support
  • Identify opportunities for upselling or product expansion.
  • Collaborate with internal teams to solve customer issues.
  • Provide insights and feedback from customers as input for product and roadmap development.

• Regional reporting & customer insights
  • Track and report on regional sales metrics, customer feedback, and competitor activity.
  • Contribute to forecasting, territory planning, and market expansion strategy.
  • Share learnings and local customer insights, specifically related to Product Market Fit, to support VitalFluid’s broader commercial and product development.

Expectations:

• Establish VitalFluid’s commercial presence in the UK through strong customer relationships and sales execution.
• Act as both an ambassador and problem-solver for customers on a new product in an existing market.
• Operate with independence, professionalism, and a strong sense of ownership.
• Build long-term trust with growers and partners by delivering value beyond the sale.

Skills:

• Experience in B2B sales, customer success, or account management—ideally in agriculture, horticulture, agtech.
• Strong communication and interpersonal skills, with the ability to engage technical and non-technical stakeholders.
• Self-starter with experience working independently or in remote/field-based roles.
• A minimum of 3 to 5 years' experience in similar roles
• Solid organizational skills and attention to detail in managing customer data and communications.
• Proficiency with CRM tools and sales tracking systems.
• Understanding of UK agricultural/horticultural markets is a strong plus.
• Willingness to travel regionally for meetings, demos, and events.

Collaboration:

• Work closely with the CBDO to align UK sales activities with global strategy.
• Coordinate with the Operations, and R&D teams for deliveries, installations, and technical support.
• Collaborate with Marketing on localized messaging and lead generation campaigns.
• Provide structured feedback to R&D and Customer Success to support product evolution.

Scope of influence:

• Shapes VitalFluid’s initial reputation, relationships, and commercial success in the UK.
• Directly influences customer retention, regional growth, and product-market fit.
• Acts as a trusted local advisor, bridging market needs and internal strategy.

Level of autonomy & decision-making:

• Operates with a high degree of autonomy as the first team member in a new region.
• Makes decisions on customer engagement, local partnerships, and sales prioritization.
• Escalates strategic decisions or large-scale opportunities to the CBDO (Chief Business Development Officer)