US Marketing Growth Director (North America Lead)

Job Title US Marketing Growth Director (North America Lead / 01) Location United States (Irvine, CA – office building; remote negotiable) Salary RMB 1M–1.3M Role Summary We are hiring a North America Marketing Leader to build and scale a premium women's health brand in the US market. This is a 01 role with full ownership of growth strategy, brand positioning, and revenue outcomes. Key Responsibilities 1. 01 Market Build Define US GTM strategy and product-market fit Lead brand positioning and narrative development 2. Full-Funnel Growth Ownership Manage Shopify DTC growth (acquisition retention) Optimize CAC, LTV, conversion funnel 3. Performance Marketing Own Meta, Google, TikTok, podcast ads Allocate budgets dynamically to maximize ROI 4. Lifecycle & Retention Build CRM flows (Klaviyo/SMS/email) Drive repeat purchase and customer loyalty 5. Brand & Content Lead KOL/KOC, PR, social, and content strategy Execute campaigns across multiple female personas 6. Data & Insights Build closed-loop analytics Translate US market insights into product direction 7. Team Building Hire and lead local US marketing team Manage agencies and cross-functional stakeholders Requirements Must-Have: US citizen or Green Card holder 10+ years marketing experience in North America Strong DTC (Shopify/eCommerce) experience Hands-on performance marketing (Meta, Google, TikTok) Experience building or scaling brands (01 or rapid growth) Preferred: FemTech / HealthTech / Wellness / Beauty Premium consumer brands Experience in wearable / 3C hardware Ideal Candidate Keywords Head of Growth / VP Marketing DTC / Shopify CAC / LTV / Lifecycle FemTech / Women's Health / Wellness 01 / Startup / Market Launch Notes (Internal Headhunter Insight) MUST be builder, not brand manager Avoid: Pure agency backgrounds Retail-only / wholesale-heavy profiles Prioritize: Startup / scale-up experience Hands-on operators