User Acquisition Manager

User Acquisition Manager | Smarter Apps About Smarter Apps Smarter Apps is a fast-growing mobile app portfolio company, dedicated to creating products that make our users' lives smarter, not harder. Our portfolio spans a range of categories, and we are on a mission to scale our apps to reach millions of users worldwide. About the role We are looking for a highly motivated and analytical User Acquisition Manager who will be responsible for managing, optimizing, and scaling paid user acquisition campaigns across multiple channels for Smarter Apps' portfolio. You will collaborate closely with creative, analytics, product, and ASO teams to ensure that growth efforts are aligned with product goals, creative directions, app store visibility, and business KPIs. Responsibilities Paid User Acquisition · Manage and optimize paid media campaigns across key UA channels (Apple Search Ads, Google Ads, Meta, TikTok, and others). · Analyze campaign performance in real time and make data-driven adjustments to optimize key performance metrics (CPI, CPA, LTV, ROAS). · Work with budget forecasts, pacing, and allocation across products to maximize efficiency and scale. Collaboration with Creative Production · Work closely with internal and external creative teams to generate and test a variety of creative concepts. · Deliver clear briefs based on performance data and market trends. · Help build internal processes for creative testing and scaling successful concepts. · Monitor and analyze competitor creatives to identify emerging trends, opportunities, and best practices that can inform our own creative strategies. · Provide structured feedback to creative teams based on testing results, helping to iterate and improve future concepts. Data Analytics & Reporting · Collaborate with the analytics and BI teams to ensure accurate data tracking, attribution, and reporting. · Utilize internal dashboards and BI platforms to monitor campaign performance and identify growth opportunities. · Actively contribute to refining reporting systems and processes. App Store Optimization · Collaborate closely with ASO and product teams to optimize custom product pages and improve conversion funnels across various user segments and acquisition sources. Cross-functional Collaboration · Coordinate with product teams to align UA efforts with product roadmaps and feature releases. · Leverage UA learnings to provide insights for product and monetization improvements. Process Development · Contribute to the development and refinement of UA processes, documentation, and internal playbooks. · Help establish internal best practices for campaign management, creative testing, and scaling. Key Qualifications · 3+ years of experience in user acquisition, growth marketing, or performance marketing, ideally in subscription-based or freemium mobile apps. · Proven experience managing multi-channel UA campaigns and optimizing full-funnel performance. · Strong analytical and data interpretation skills; experience working with attribution platforms and BI tools is a strong plus. · Experience working with apps that utilize various monetization models (subscriptions, in-app purchases, ad monetization). · Ability to collaborate cross-functionally. · Strong communication skills and attention to detail. What we offer · Competitive salary and bonus structure. · Comprehensive benefits package, including health, dental, and vision insurance. · Professional development opportunities and career growth. · A collaborative, international, fully remote work environment.