Overview:
The
University of Virginia’s
media relations team, which is part of
Office
of University Communications
,
is
looking to hire
a thoughtful, detail-oriented student
colleague, who will
lead
production
cycle
of our twice-weekly media newsletter
, which reaches thousands of journalists
.
This opportunity sits at the intersection of legacy media and emerging media,
offering
dire
ct
experience in
to the constantly evolving nature of university
media
relations in the digital era
.
This position will own the creation and execution of the newsletter
,
including
helping
the media relations team to
refine its design and delivery
. Beyond publishing each edition, this role will
support
strategic email
list management
and subscriber
development
.
In
totality
, those responsibilities and opportunities offer a student internship role with
nearly limitless
potential.
This position is great for someone who
enjoys refining processes over time and delivering work on a consistent
cadence
. While an interest in journalism and media is valuable, this position
is
best suited
to
candidates
with a passion in high-
quality
execution
, the strategic aspects of
email
c
ommunications
, audience growth, and understanding how digital content reaches and
engages with
varying audiences.
You will be joining a small but determined Earned Media Team, where our mission is harnessing strategic media coverage to
benefit
the public and elevate the standing of
world-class
UVA experts.
Our work directly supports UVA’s role as a public institution that serves all citizens of Virginia.
The starting date and weekly schedule are both highly flexible.
In addition, the location of the work is highly flexible
, hybrid in nature,
and adaptab
l
e
to stud
ent schedules.
Optimal combination of
remote-work arrangements and
a vibrant,
engaging office setting.
Key Responsibilities:
Produce and distribute the
twice-weekly UVA Media Advisory newsletter,
including drafting, editing, formatting, and quality assurance.
Maintain and improve the health of our media contact listserv by researching, adding, organizing, and removing contacts as needed.
Monitor engagement trends and recommend ideas to improve newsletter performance and user experience.
Brainstorm and test creative ways to make content easier for journalists to scan, discover relevant stories, and connect with our team for interview opportunities.
Work across a broad array of UVA experts and topic areas.
While not a responsibility, this role carries the opportunity
to
contribute to
University Communications’
broader
overall strategy and
content
.
Qualifications:
Currently enrolled as a full-time student at the University of Virginia.
Passionate long-term interest in
the mission of public universities and how that
mission
intersects with
public relations,
digital marketing, communications,
and the role of journalism in our society’s health and vibrance.
Dedicated to
execut
ion
. Demonstrated
track record
of drawing
energy from the work
of regular production cycles
.
Basic
proficiency
or
ability to learn
email marketing software (Marketing Cloud, MailChimp, etc.)
Committed collaborator who gravitates toward team settings.
Preferred Qualifications:
Experience with email marketing platforms (Marketing Cloud, Mailchimp,
etc
.
)
Experience creating newsletters, editorial content, or
strategic messaging for varying audiences.
Interest
in journalism, media relations,
and
academic research.
Scheduling
: Digital marketing intern expected to work approximately 20 hours per week.
Compensation
: $20/hr.
To Apply:
Please
submit
a resume and a brief
cover letter outlining your interest in the position. Please limit
the cover
letter to 400 words.
This application will
remain open unt
il we find our next teammate.
F
or examples of prior Weekly Media Advisory editions, please
contact
o
u
r
t
e
a
m
a
t
[email protected].
MINIMUM REQUIREMENTS
Resume and Cover Letter required.
Education: Current undergraduate and graduate UVA student
Experience: None
Licensure: None
PHYSICAL DEMANDS
This is primarily a sedentary job involving extensive use of desktop computers. The job does occasionally require traveling some distance to attend meetings, and programs.
The University of Virginia is an equal opportunity employer. All interested persons are encouraged to apply, including veterans and individuals with disabilities. Learn more about
UVA’s commitment to non-discrimination and equal opportunity employment
.