UX Researcher

MaxBet is part of Flutter Entertainment (NYSE: FLUT) - the world’s largest online gambling operator, publicly listed on the New York Stock Exchange. As a truly global leader in sports betting and gaming, Flutter shapes the future of the industry.

MaxBet is a rapidly growing company specializing in sports betting, gaming and gambling. Headquartered in Serbia, we have a strong presence in Bosnia and Herzegovina, Montenegro and North Macedonia. We are committed to setting new industry standards, delivering top-tier entertainment while upholding the highest integrity.

Our success is built on our people - we foster a culture of teamwork, clear communication and mutual respect.

As we continue to grow, we are looking for a:

UX Researcher

Role Summary:

We are looking for a UX Researcher to expand our research capabilities across markets and product areas and reduce dependency on a single research resource. The role will focus on establishing a scalable surveying capability and generating actionable player insights that directly support Product and Design decisions.

Responsibilities:

• Planning and execution of UX research across markets, player segments and product areas.
• Conducting qualitative and quantitative research into player needs, behaviours and motivations.
• Market and competitor research relevant to product decisions.
• Design, execution and analysis of player surveys.
• Establishment and development of scalable survey processes and tooling.
• Execution of interviews, usability testing and concept testing.
• Translation of research findings into product and design recommendations.
• Collaboration with Product Managers and Designers from early discovery stages.
• Validation of new product concepts and features.
• Evaluation of released experiences.
• Development of knowledge around player behavior across markets.
• Collaboration with the existing UX Researcher and Product Analyst.
• Maintenance of research repositories and player insights.

Qualifications:

• 3–5+ years of experience in UX Research, Product Research or a similar role.
• Experience with qualitative and quantitative research methodologies.
• Strong experience in survey design, execution and analysis.
• Experience with interviews, usability testing and concept testing.
• Experience in international or multi-market research.
• Strong ability to translate research findings into actionable recommendations.
• Excellent communication and presentation skills.
• Gaming or consumer digital product experience is an advantage.

Perks and benefits:

Health & Well-being:

• Private health insurance.
• Up to 6 days of 100% paid leave without a certificate.
• Sports membership.

Work Environment & Comfort:

• Modern workspace with relaxation areas.
• Hybrid work model with flexible working hours.
• Remote work up to 30 days/year.

Work-Life Balance:

• 24+ days of annual leave.
• Birthday off.
• Shorter Fridays (2 PM finish).
• Reduced hours for moms with kids starting kindergarten.
• Fully covered maternity leave (according to company policy).
• Day off for parents of first graders.

Growth & Development:

• Paid training, workshops, and educational opportunities.
• Team-building events and sports activities.

Additional Perks:

• Daily transportation between Novi Sad & Belgrade for Novi Sad colleagues working in Belgrade.
• Role-based bonus opportunities.
• Referral bonuses for recommending new hires.
• Full equipment and onboarding for every role.