Vacation Consultant, Group (Fixed term - 12 months)

Armstrong Collective is the parent company of Rocky Mountaineer and Canyon Spirit, creating unforgettable rail journeys through some of the most breathtaking landscapes in Western Canada and the American Southwest. Guided by our values, Create Meaningful Moments, Be One Team, and Achieve Extraordinary Outcomes, we show up every day with pride, ownership, and a shared commitment to excellence. We work hard, support one another, embrace new possibilities, and celebrate growth, all in a respectful and inclusive environment where integrity, collaboration, and passion for the guest experience lead the way.

Role Overview

The Vacation Consultant, Group is responsible for growing group travel revenue, passenger volume, and profitability by developing strong relationships with clients and industry partners while delivering exceptional guest experiences. This role manages the full sales cycle, from lead generation and proposal development to booking execution and post-travel follow-up. Acting as a trusted advisor and ambassador, the incumbent supports organizational goals through collaboration, accountability, continuous learning, and innovative approaches that enhance both client and guest outcomes.

Key Responsibilities

Group Sales & Business Development

• Maximize group sales through proactive prospecting, repeat business development, telemarketing, direct sales activities, database marketing, and collaboration with Field Sales.

• Manage and maintain an active sales pipeline, responding to incoming leads and pursuing new market opportunities.

• Prepare accurate, timely proposals, quotations, itineraries, and customized travel solutions that meet client needs and support revenue objectives.

• Follow up on proposals, adjust offerings as required, and secure bookings while consistently meeting sales, revenue, and guest count targets.

• Log leads, opportunities, customer interactions, and sales activities in Salesforce and maintain accurate client records.

• Build quotations and bookings in Kaptio and ensure all sales activities are current and complete.

Client & Guest Experience

• Develop strong relationships with clients by understanding their unique travel goals and providing personalized solutions.

• Create meaningful experiences by delivering responsive, professional service and resolving issues in a timely manner.

• Partner with clients and Field Sales to maximize participation in contracted programs through creative promotional initiatives.

• Conduct post-travel follow-up to evaluate satisfaction, strengthen relationships, and secure future business.

• Represent the company at trade shows, familiarization tours, industry events, and group departures as required, including meeting and greeting guests.

Group Operations & Execution

• Coordinate the successful execution of group bookings and charters, ensuring a high standard of service delivery.

• Manage invoicing, deposits, and final payments while ensuring accuracy and timeliness.

• Liaise with Guest Services, Product, Operations, and external suppliers to maintain current product knowledge and accurate supplier information.

• Support operational activities including itinerary briefings, menu selections, tour director communications, and other group-related requirements.

Collaboration & Continuous Improvement

• Build strong working relationships across departments and maintain open communication with stakeholders.

• Share knowledge, cross-train team members, and contribute constructively to department meetings and projects.

• Support group sales strategies, pricing initiatives, and process improvements that enhance efficiency and business performance.

• Identify opportunities to improve systems, leverage technology, streamline workflows, and eliminate redundancies.

• Maintain current knowledge of company products, policies, procedures, and industry trends while seeking feedback and development opportunities to strengthen performance.

What You Bring

• Demonstrated commitment to delivering exceptional guest, client, and partner experiences.

• Ability to build trust, collaborate effectively, and adapt communication style to different audiences.

• Strong ownership mindset with sound judgment, attention to detail, and a proactive approach to problem solving.

• Proven ability to prioritize competing demands, meet deadlines, and achieve results in a fast-paced environment.

• Resilience, adaptability, and openness to change, with a focus on continuous improvement and innovation.

• Positive, professional, and solution-oriented approach, with the confidence to contribute ideas and constructive feedback.

• Commitment to ongoing learning, self-development, and continuous enhancement of business, sales, and industry knowledge.

Experience & Qualifications

• 3-5 years of experience in group travel coordination, sales account management, hospitality sales, event planning, or related tourism operations.

• Strong organizational, administrative, verbal, and written communication skills.

• Experience managing multiple priorities and projects simultaneously.

• business acumen and commitment to service excellence.

• Experience with CRM systems, preferably Salesforce; experience with Kaptio is an asset.

• Proficiency with Microsoft Office applications.

• Established tourism, hospitality, or business industry connections are considered an asset.

Work Environment

• Corporate Office – Vancouver-based.

• Ability to work hybrid in the office (a minimum of 3 days a week in the office).

Compensation:

The base salary range for this role is $50,000.00 - $55,000.00 per annum and can vary based on job-related expertise, qualifications, experience and internal equity. Eligible for Armstrong Collective's discretionary bonus program.

Eligible Benefits:

Armstrong Collective supports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer-paid premiums. Eligible employees also receive:

• Up to 5% RRSP and/or TFSA match.
• Two complimentary annual train tickets after the first year of employment.

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