Vice President, Brand Programs & Direct-to-Consumer

Exceptional Hospitality Starts with You

This role is based at our corporate office in McLean, VA

This is your chance to be part of our in-house Hilton Supply Management (HSM) team that supports our brands, owners, and operators! HSM has transformed how supply chain and procurement adds value to the hospitality industry, with 6 billion dollars of spend influence, over 2000 suppliers, and support of sustainability, supplier diversity, and responsible sourcing goals. As the Vice President of Brand Programs & Direct-to-Consumer, you will support the team in partnering with all our brands and helping influence and guide programs with unique and distinctive products and services. On the HSM Americas team reporting to the SVP HSM Americas, you will serve as the strategic leader responsible for strengthening the connection between Hilton brands and HSM programs while advancing Hilton's Direct-to-Consumer capabilities. You will drive brand value through innovative sourcing solutions, prototype package development, owner-focused program adoption, and consumer retail initiatives that make distinctive Hilton products more accessible to guests.

This position will lead a high-performing team that partners across Brands, Architecture & Design, Development, Marketing, Technology, Owner Relations, Hilton Honors, Sourcing & Category Management, and external suppliers to create distinctive products, programs, and customer experiences that support brand differentiation, guest satisfaction, owner economics, and program performance.

What you'll do during a typical day:

• Be an executive liaison between HSM and Hilton Brand teams.
• Develop strategies that deepen Brand Programs and maximize participation in HSM programs.
• Ensure sourcing programs, product specifications, and supplier solutions align with brand standards and guest expectations.
• Drive adoption of HSM programs through value communication, analytics, and stakeholder engagement.
• Ensure prototype packages reflect Hilton brand positioning while delivering speed-to-market and owner value.
• Establish governance processes for ongoing package updates, cost optimization, and supplier alignment.
• Champion an exceptional end-to-end customer experience across product sales channels.
• Improve site navigation, product content, merchandising, fulfillment, customer service, and loyalty integration.
• Leverage customer insights, analytics, and market trends to optimize conversion and engagement.
• Ensure seamless collaboration across marketing, loyalty, operations, fulfillment, and customer experience functions.

How you'll collaborate with others:

• Partner with Brand leadership to identify emerging opportunities, innovation initiatives, and evolving consumer trends.
• Partner with Architecture & Design, Development, and Brand teams to support new builds, conversions, and renovations.
• In partnership with Hilton brands, lead product curation, including merchandising, assortment expansion, product positioning and category development.
• Partner with external operating partners and Hilton teams to support an effective ecommerce experience, including fulfillment and customer service.
• Collaborate across Marketing, Hilton Honors, Technology, Commercial Media Network and other teams to build guest awareness and engagement.
• Build cross-functional relationships across Hilton and external partners.

Deliverables you'll take ownership of:

• Oversee development, sourcing, implementation, and lifecycle management of Brand Prototype FF&E packages.
• Lead the vision, roadmap, and performance of Hilton's Direct-to-Consumer platform.
• Develop strategies that extend Hilton-branded and hotel-inspired products into guests' homes through purchasing eCommerce channels.
• Identify opportunities to enhance the product offering and overall consumer experience.
• Establish and monitor key performance indicators across Brand Programs and D2C.
• Use consumer insights, analytics and performance data to improve the product assortment and customer experience.
• Develop business cases and investment recommendations supporting the continued evolution of Brand Programs and D2C.
• Identify strategic partnerships and new opportunities that enhance the Hilton guest and owner value proposition.
• Establish appropriate measures for program adoption, customer engagement, digital performance, and operational effectiveness.

What It Takes to Make the Stay

You have these minimum qualifications:

• Twelve plus (12+) years of progressive leadership experience in one or more of the following: Brand Management, Product eCommerce, Customer Engagement, Supply Chain, Procurement, Hospitality
• Seven plus (7+) years leading large, cross-functional teams.
• Experience leading enterprise programs involving multiple partners.
• Experience managing P&L, revenue growth, commercial performance, or large-scale business initiatives.

It would be useful if you have:

• Bachelor's degree in Business, Marketing, Supply Chain, Ecommerce, Hospitality, or related field.
• Master of Business Administration or advanced business degree.
• Hospitality, retail, consumer products, or ecommerce experience.
• Experience with digital commerce platforms and marketplace ecosystems.
• Knowledge of procurement, sourcing, FF&E, and brand standards management.
• Experience launching or scaling direct-to-consumer businesses.

How We'll Help You Thrive

At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.

Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $210,000-$280,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.