Vice President, Client Sales & Insights (Hybrid: Oakland, CA)

Vice President, Client Sales and Insights

This is a hybrid role, on-site at the client office in Oakland, CA approximately 2-3 days a week.

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth — powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®.

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer’s business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?
As Vice President of Client Sales and Insights, you will serve in a high-profile leadership role within Circana and the client's organization. You will create impactful, insight-driven solutions for one of the world’s leading consumer packaged goods innovators, known for iconic products and highly visible marketing campaigns. In this position, you will lead a high-performance team in developing and deploying Circana’s tools and data capabilities to address a broad spectrum of the client’s critical business issues — including new product launches, line extensions, trade spending, pricing optimization, and retail execution as well as help identify opportunities for growth across their base business.

You will escort the client through processes necessary to ensure their continued business success while operating as a passionate advocate for the client in advancing solutions that build long-term partnership value. You will communicate and implement organizational strategies and business objectives while advancing team performance, ensuring operational compliance, overseeing department budgets, and leading the end-to-end sales cycle in service of the account’s growth. While exceeding revenue targets is important, success is equally measured by the ability to create indispensable, solution-focused consultative partnerships grounded in actionable insights.

Job Responsibilities

• Drive Client Growth: Identify and pursue opportunities to expand client relationships by aligning Circana’s data and software solutions with their strategic goals.

• Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes.

• Manage the Sales Cycle: Lead end-to-end sales processes including prospecting, needs assessment, solution development, negotiation, and closing.

• Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success.

• Maintain Industry Expertise: Stay current on trends in [retail, CPG, or general merchandise] to position Circana as a thought leader and trusted advisor.

• Build Strategic Relationships: Develop and maintain strong relationships with key stakeholders across client organizations, including decision-makers and influencers.

• Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery.

• Achieve Revenue Targets: Meet or exceed individual and team sales goals through disciplined pipeline management and strategic account planning.

• Champion Client Success: Ensure client satisfaction by proactively addressing challenges, identifying growth opportunities, and delivering consistent value.

• Support Innovation and Feedback: Provide market feedback to internal teams to help refine offerings and contribute to product development.

• Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy.

Requirements

• 12–15+ years of progressive business experience with a strong understanding of consumer packaged goods (CPG) and retail dynamics, including manufacturer/retailer, professional services, or consulting environments.
• Bachelor’s degree required; MBA or advanced degree in business, marketing, analytics, or related field preferred.
• Demonstrated ability to develop and execute client relationship strategies; architect and present business proposals leveraging cross-functional teams of service line experts, aligned to retailer-specific business needs.
• Proven track record driving C-level engagements across the full spectrum of CPG core issues (brand development, category management, marketing, new product launches, trade spending, pricing, retail execution).
• Proficiency with Circana’s data platforms (Unify+, Liquid Data, Intelligence Suite, Strategic Analytics modules) and demonstrated ability to translate complex analytics into actionable client recommendations.
• Proven experience in general management and P&L ownership; track record of exponential revenue and profit growth through the achievement of short- and long-term objectives.
• Demonstrated ability to identify and leverage innovative solutions to drive revenue growth and account expansion.
• Impactful executive presence and proven ability to engage at the C-suite level; ability to maintain both manufacturer and retailer perspectives simultaneously, and to think through multiple divergent paths and their implications for the client and Circana.
• Demonstrated ability to lead high-performing teams in complex, matrixed environments, including direct reports and cross-functional project teams; ability to translate stakeholder vision into actionable solutions.
• Able to quickly assess complex client issues and identify root causality versus symptoms; convey technical content and data analytics to all audiences in compelling ways.

Circana Behaviors
As well as the technical skills, experience and attributes required for the role, our shared behaviors sit at the core of our organization. We look for people who continuously champion these behaviors throughout the business:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to Each Other: Contributing to making Circana a great place to work for everyone.

Location
This position is based in Oakland, CA or the Bay Area, US. (on-site approximately 2-3 days a week)

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $150,000 - $215,000 USD.

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.