Vice President, Franchise Operations

Location: Canada. Hybrid if you're near our head office, or remote from anywhere in Canada. Travel to franchise locations up to once every one to two months.

Salary: $115,000 to $130,000, plus a Health Spending Account (HSA)

Reports to: President

This posting is for an existing vacancy.

Apply by Friday, November 20, 2026.

The Opportunity

We are looking for someone to play a pivotal role in the next stage of growth for Just Like Family Home Care.

The VP Franchise Operations will help shape not only how the organization operates today, but how Just Like Family scales nationally while maintaining the personal, responsive and exceptional care experience that defines the brand.

Position Purpose

The VP Franchise Operations is focused on building partnerships with and between franchise partners and they are a critical bridge with Head Office, building trusted relationships. Managing practical business coaching, driving the successful implementation of national initiatives, sharing best practices and establishing clear operational standards and accountability.

This is a highly collaborative, hands-on leadership role. The successful candidate will understand both the realities of operating a franchise business and the importance of maintaining a strong, consistent national brand.

The role is built around five goals:

1. Franchise Partner Growth and Success

2. Shaping Vision into Effective Initiatives

3. Raising the Bar of Home Care in Canada

4. Franchise Partner Relations, Communication & Network Engagement

5. Cross-Functional Collaboration

Key Responsibilities

1. Franchise Partner Growth and Success

Outcome: Franchise Partners feel supported, understand what success looks like, have access to the tools and coaching they need, and demonstrate measurable improvement in business performance.

- Leveraging the franchise network and the existing operational excellence to explore new growth opportunities.

- Encourage and facilitate collaborative opportunities between franchise partners.

- Act as a trusted advisor and coach to Franchise Partners across Canada.

- Conduct regular business reviews focused on people, performance, and profit. Communicate clear business goals for Franchise Partners and develop plans to support them in achieving agreed upon goals.

- Support Franchise Partners strengthen lead generation, sales conversion, client retention and revenue growth in partnership with Marketing. Support Franchise Partners in developing and leveraging community and referral partnerships.

- Create opportunities for Franchise Partners to learn from and support one another. Identify and share best practices from high-performing locations across the network.

- Strengthen franchise partner onboarding and ongoing operational support.

2. Shaping Vision into Initiatives

Outcome: National initiatives are clearly understood, effectively implemented and consistently adopted across the network.

- Develop and implement change-management strategies for new systems, processes, programs, policies and partnerships.

- Develop clear communication, training and implementation plans for national initiatives. Ensure Franchise Partners understand what is changing, why it matters and how to implement it successfully.

- Gather feedback from Franchise Partners and their teams and use that feedback to continuously improve programs. Anticipate potential barriers to adoption and proactively address franchise partner concerns.

- Monitor implementation and adoption across the network.

3. Raising the Bar of Home Care in Canada

Outcome: Clients and families expect a consistent, high-quality Just Like Family Home Care experience regardless of location. Just Like Family is crafting the new standard of care that should be expected across Canada.

- Ensure Franchise Partners have practical processes, tools and resources to consistently deliver the Just Like Family experience.

- Continuously evaluate the client and caregiver experience and identify opportunities for improvement.

- Establish and maintain national operational standards and best practices. Develop and implement quality assurance and continuous improvement initiatives.

- Monitor operational performance and identify gaps in service delivery, training, processes or resources.

- Manage appropriate processes for escalation and resolution of significant operational issues. Identify operational risks and develop mitigation strategies.

- Monitor trends across the network and identify opportunities for improvement.

4. Franchise Partner Relations, Communication & Network Engagement

Outcome: A strong, collaborative relationship exists between Head Office and Franchise Partners, with open communication, mutual respect and clear accountability.

- Serve as a key liaison between Head Office and Franchise Partners. Create effective communication loops between the field and national leadership. Ensure Franchise Partners feel heard while maintaining alignment with agreed national strategies and standards.

- Work collaboratively with the Franchise Advisory Council and other franchisee working groups.

- Co-creating strategies via advisory groups and other sources of input.

- Champion a positive, collaborative and accountable franchise culture.

5. Cross-Functional Collaboration

- Work cross-functionally with Marketing, Finance, Training, Technology and other teams.

- Ensure national teams understand the operational implications of decisions affecting Franchise Partners.

- Bring the voice and realities of the field into executive decision-making.

Qualifications & Experience

- 10+ years of progressive leadership experience, ideally in operations, franchising, healthcare, home care, senior care, staffing, hospitality or another multi-location service business.

- Demonstrated experience working within a franchise or multi-unit operating environment.

- Experience coaching business owners or leaders who do not report directly to them.

- Excellent communication skills with various stakeholders.

- Demonstrated success improving operational and financial performance.

- Strong understanding of P&L management and the key drivers of a service-based business.

- Experience developing and managing KPIs and performance dashboards.

- Experience implementing systems, processes and organizational change.

- Experience building relationships across a diverse stakeholder group.

- Experience in home care, healthcare or seniors' services is strongly preferred.

- Experience working with referral partners, community organizations or other external stakeholders is an asset.

Key Competencies

Franchise Leadership · Business Acumen · Coaching & Development · Change Leadership · Diplomatic Acumen · Conflict Resolution · Operational Excellence · Entrepreneurial Empathy · Strategic Thinking

• We may use AI tools to help review applications. All hiring decisions are made by people.