Vice President of Marketing

Position Summary

The Vice President of Marketing leads the U.S. marketing strategy for Erbe’s medical device portfolio, including advanced technologies, disposable accessories, and services. This executive translates market intelligence, clinical insights, and customer needs into strategies that support sustainable growth, strengthen clinical positioning, and increase adoption across targeted specialties and care settings.

This position directs the Marketing function and partners with Sales, Clinical Education, Regulatory Affairs, and global colleagues to guide portfolio strategy, product commercialization, and lifecycle management. The position aligns U.S. market priorities with Erbe’s global strategy and supports consistent, evidence-based communication of product value.

Essential Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Marketing Strategy and Business Performance

• Develops and leads U.S. marketing strategies aligned with Erbe’s business objectives and global priorities, using market research, customer insights, and competitive intelligence to define target segments, identify growth opportunities, address adoption barriers, and establish differentiated positioning.
• Directs product, pricing, distribution, and promotional strategies across the U.S. portfolio and partners with Sales leadership to translate those strategies into coordinated commercial plans, sales enablement resources, and execution that support revenue and market share objectives.
• Develops and manages the annual marketing budget, establishes departmental objectives and key performance indicators with the executive team, and evaluates results to prioritize investments, allocate resources, and improve performance.

Portfolio Management and Commercialization

• Leads U.S. portfolio and lifecycle planning, including product launches, portfolio optimization, changes in target segments, and end-of-life transitions, coordinating market readiness, customer education, sales preparation, and performance measurement.
• Represents U.S. market and customer needs in Erbe GmbH product development and lifecycle processes, collaborating with global research, development, clinical, regulatory, quality, and digitalization teams to inform product requirements, service offerings, and innovation priorities.
• Identifies and supports business development opportunities and jointly manages strategic partnerships, co-development initiatives, and third-party product relationships; contributes market insights, research, and technical information to intellectual property development with relevant technical and legal teams.

Clinical Positioning and Customer Education

• Develops evidence-based clinical positioning and product value messaging in collaboration with clinical and research colleagues, supports clinical study strategies that address evidence needs, and builds relationships with key opinion leaders and clinical stakeholders across established and emerging specialties.
• Partners with Clinical Education and the Erbe Academy to develop customer education programs and coordinates marketing participation in congresses, trade shows, seminars, and workshops to support appropriate product use, customer engagement, and commercial objectives.
• Supports planning and execution of regional and national sales, marketing, education, and research meetings, as well as employee onboarding and continuing education in partnership with relevant department leaders.

Brand Communications and Regulatory Collaboration

• Directs brand strategy, corporate messaging, and promotional activities across channels, overseeing development and maintenance of marketing and educational materials to maintain a consistent voice and adherence to global brand guidelines.
• Coordinates clinical, regulatory, and legal review of promotional and educational content and collaborates with responsible functions on product claims, labeling, instructions for use, user manuals, and training materials to support alignment with applicable requirements and authorized product uses.
• Partners with Regulatory Affairs to provide marketing inputs and supporting materials for FDA submissions, including 510(k) submissions and other applicable regulatory pathways.

Global Alignment and Team Leadership

• Serves as the primary U.S. marketing liaison to Erbe GmbH, aligning global initiatives with U.S. market priorities, directing localization of marketing activities, and promoting coordinated execution across Marketing, Sales, Clinical Education, and other functions.
• Builds, develops, and leads the Marketing team through clear expectations, coaching, performance accountability, and succession planning, establishing the capabilities and collaboration needed to execute the company’s marketing strategy.

Required Education and Experience

• Bachelor’s degree in marketing, business, or related field required; MBA or other graduate level degree in a relevant field preferred.
• 15+ years’ professional experience working in a marketing role; medical device experience, particularly in a sales or marketing leadership role is also required.
• Minimum 5+ years’ Erbe-specific experience strongly preferred.

Position Requirements

• Demonstrates strategic marketing expertise across segmentation, positioning, product commercialization, pricing, and portfolio management.
• Understands medical device markets, clinical applications, and the role of clinical evidence in product adoption and promotional messaging.
• Demonstrates strong executive communication, presentation, and facilitation skills, with the ability to translate complex clinical, technical, and commercial information for varied audiences.
• Demonstrates effective people leadership and the ability to influence colleagues across functions and within a global organization.
• Applies sound analytical skills, business judgment, and financial discipline to evaluate opportunities, solve problems, and make decisions.
• Manages competing priorities, resources, and deadlines with strong organization and attention to detail.
• Demonstrates proficiency with Microsoft Office and relevant business and marketing tools.
• Handles confidential information with discretion and professionalism.
• Some proficiency in German is a strong plus.

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