Vice President Sales Marketing

Location: Montreal, QC (hybrid) / Toronto, ON (remote)

Salary: $160,000 - $200,000 CAD + performance bonus + equity

Type: Full-Time

Auxo is hiring a VP, Sales & Marketing for a rapidly growing Canadian technology company with an established international customer base and ambitious expansion plans.

You'll lead an existing commercial organization, overseeing both Sales and Marketing while working directly with executive leadership to accelerate growth, strengthen execution, and expand into new markets.

This is an opportunity for an experienced commercial leader who has successfully scaled B2B organizations and wants to take ownership of the next stage of growth, with meaningful influence on strategy, people, and revenue.

What You'll Do

• Lead the company's commercial strategy across Sales and Marketing, with full accountability for revenue growth and performance.
• Manage, mentor, and develop the Head of Sales and Head of Marketing, building a high-performing organization.
• Evaluate the current go-to-market strategy and identify opportunities to improve efficiency, conversion, and scalability.
• Own revenue forecasting, commercial KPIs, and executive-level reporting.
• Strengthen sales processes, pipeline management, and CRM adoption to improve predictability.
• Develop pricing and commercial strategies that support sustainable, profitable growth.
• Work closely with technical and delivery teams to align customer expectations, commercial commitments, and execution.
• Drive expansion within existing accounts while developing new enterprise business opportunities.
• Oversee marketing strategy, positioning, demand generation, and account-based initiatives.
• Identify new growth opportunities across international markets and strategic partnerships.
• Build the long-term commercial structure, including hiring plans, leadership development, and team performance.
• Collaborate with executive leadership on strategic priorities and future growth initiatives.

Who You Are

• 10+ years of experience in B2B Sales, Business Development, or Commercial Leadership.
• Proven track record scaling an established commercial organization through a significant growth phase.
• Experience leading both Sales and Marketing functions, directly or through senior managers.
• Strong background selling complex B2B solutions or services to enterprise customers.
• Experience managing long sales cycles involving multiple stakeholders and senior decision-makers.
• Strong understanding of revenue forecasting, pipeline management, commercial KPIs, and CRM systems.
• Experience developing pricing strategies, improving sales processes, and driving profitable growth.
• Comfortable collaborating with technical teams and understanding sophisticated products or services.
• Experience presenting commercial performance and growth strategies to executive leadership or investors.
• Strong people leader with a demonstrated ability to coach managers, develop talent, and build accountable teams.
• Strategic thinker who remains close enough to execution to drive measurable results.
• Professional fluency in English.

Nice to Have

• Experience in Deep Tech, Climate Tech, AgTech, or other technically sophisticated industries.
• Background selling scientific, engineering, or specialized professional services.
• Experience expanding into international markets.
• Education or professional experience in science, engineering, or another technical discipline.
• French proficiency.
• Spanish or Portuguese proficiency.