VIP Creator & Talent Relations

HK TIME

ASAP

This is a senior relationship management role responsible for delivering a premium, white-glove experience for the organization’s highest-profile creators, athletes, public figures, and talent partners. The person in this role owns strategic relationships from start to finish, ensuring every interaction, campaign, and request is handled seamlessly while protecting the brand’s reputation and allowing senior leadership to focus on broader business priorities.

Unlike a traditional influencer marketing role, this position is focused on managing a select portfolio of VIP partners, anticipating their needs, navigating complex personalities, and providing exceptional service throughout every stage of the partnership.

Summary

The VIP Creator & Talent Relations serves as the primary relationship owner for high-profile creators, athletes, celebrities, and their representatives. This role manages the complete partnership lifecycle—from onboarding and campaign planning to logistics, content approvals, payments, events, issue resolution, and renewals—while ensuring every partner receives a personalized, high-touch experience.

Responsibilities

• Own relationships with VIP creators, athletes, talent partners, and their representatives as the primary point of contact.
• Deliver a white-glove partner experience by understanding individual preferences, communication styles, and expectations.
• Manage the full partnership lifecycle, including onboarding, campaign briefs, product access, approvals, publishing, reporting, payments, and renewals.
• Coordinate gifting, shipping, travel, events, photoshoots, appearances, scheduling, and other logistics.
• Resolve sensitive or time-critical issues with discretion while maintaining strong relationships and protecting the brand.
• Track commitments, deliverables, deadlines, usage rights, approvals, and partner preferences with exceptional attention to detail.
• Collaborate cross-functionally with Brand, Creative, Social, PR, Legal, Finance, Operations, Logistics, Creator Growth, and Customer Experience teams.
• Provide senior leadership with concise updates, recommendations, and solutions rather than simply escalating problems.
• Identify opportunities to expand partnerships through product launches, affiliate programs, paid media usage, ambassador programs, and long-term collaborations.
• Develop scalable VIP relationship management processes, service standards, communication workflows, and playbooks.
• Represent the organization at partner meetings, events, activations, and content shoots.

• 5+ years of experience managing high-profile relationships (creators, talent, executives, athletes, celebrities, or other VIP partners).
• Proven ability to build trust with demanding or high-profile individuals.
• Experience handling confidential, sensitive, and high-pressure situations with professionalism and discretion.
• Strong project management, organization, and follow-through skills.
• Ability to independently manage complex partnerships with executive-level judgment.
• Excellent written and verbal communication skills.
• Experience coordinating multiple stakeholders across cross-functional teams.
• Strong client service mindset with the ability to anticipate partner needs.
• Experience managing partnership deliverables, approvals, timelines, contracts, or campaigns.
• Ability to solve problems independently without unnecessary escalation.
• Experience using CRM or relationship management platforms, project management tools, and collaboration software.

• Experience in influencer marketing, creator partnerships, talent management, or the entertainment industry.
• Experience working with athletes, celebrities, agents, managers, or public figures.
• Experience with luxury, premium consumer, health, wellness, or lifestyle brands.
• Knowledge of content approval workflows and digital usage rights.
• Experience managing affiliate or commerce partnerships.
• Experience coordinating brand events, activations, or production shoots.
• Familiarity with digital marketing, social media campaigns, and creator economy best practices.

• CRM or Relationship Management platforms
• Project Management tools (Asana, Monday.com, ClickUp, or similar)
• Email and Calendar management systems (Google Workspace, Microsoft Outlook)
• Content Approval and Digital Asset Management (DAM) platforms
• Financial and payment tracking systems
• Logistics and shipping coordination tools
• Scheduling and meeting coordination platforms
• Collaboration tools (Slack, Microsoft Teams, or similar)