VP, Industry Lead, Data Licensing

What we’re building and why we’re building it. Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users. Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers. The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base. It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees. At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch. About the Role The VP, Industry Lead, Data Licensing will report directly to the General Manager and will be responsible for leading a portfolio of strategic data partnerships. This leader will oversee relationships with data, measurement, and insights partners, developing commercial strategies that expand how Fetch's first-party purchase data is licensed, distributed, and used to create value for Fetch and its partners. This role manages a team of sales and account professionals responsible for growing and managing complex data partnerships. The VP will own revenue performance across the portfolio, coach the team through sophisticated commercial negotiations, and develop strategies to deepen existing relationships while identifying new opportunities across the data and measurement ecosystem. The VP will bring deep knowledge of data licensing and a strong understanding of how transaction, audience, and measurement data is commercialized. They will work closely with Product, Legal, Finance, Analytics, and GTM teams to translate partner needs and market trends into scalable commercial opportunities while protecting the long-term value of Fetch's data assets. This is a full-time role that can be held remotely in the New York and Chicago areas. This role requires on-site visits to clients in these markets. Role Responsibilities Manage the team's broader acquisition, retention, and expansion strategies across strategic data partnerships, resulting in partnerships that generate revenue and expand the value of Fetch's data assets. Oversee Data Partnerships revenue and progress to quota while providing accurate assessment of progress to Fetch leadership. Lead and coach the team responsible for complex licensing relationships within data, measurement, insights, and analytics partners. Own the strategic direction of major data licensing partnerships , identifying opportunities to expand existing relationships, introduce new use cases, and grow long-term commercial value. Guide the team through complex data licensing negotiations, including commercial structures, permitted use cases, distribution rights, data access, renewals, and expansion opportunities in partnership with Legal, Finance, Product, and other cross-functional stakeholders. Develop strategies that position Fetch as a differentiated data partner, informed by Fetch's first-party purchase data, partner needs, competitive dynamics, and broader developments across the data and measurement ecosystem. Build trusted executive relationships with senior stakeholders across data, analytics, measurement, insights, and commercial organizations. Apply a strong understanding of data solutions to identify how Fetch data can support partner use cases. Translate market trends and partner feedback into commercial strategies and new opportunities for Fetch's data products and partnerships. Partner closely with Product, Analytics, Legal, Finance, GTM, and Operations to evaluate new data use cases and ensure commercial opportunities can be executed and scaled effectively. Lead account-level planning and implementation of revenue strategies across the portfolio, leveraging data, partner performance, and market insights to influence decisions. Develop the team's AI fluency and influence adoption of tools and processes that improve partner research, account planning, forecasting, and operational efficiency. In partnership with GTM, Finance, and People Experience teams, lead hiring processes and onboard new employees, maintaining Fetch values and culture. Maintain and coach the team on Salesforce hygiene and accuracy, ensuring data integrity for forecasting and reporting. Identify areas of automation and encourage the use of AI to improve processes. Represent Fetch with professionalism and credibility in partner interactions, events, speaking engagements, and conferences. Operationalize long-term data partnership strategies into clear, actionable goals for the team. Minimum Requirements 5+ years of people management experience with demonstrated success in mentoring or coaching others to reach performance goals. 8+ years of sales experience within data licensing, data partnerships, measurement, digital media, advertising, or related industries. Direct experience developing, negotiating, and growing commercial data licensing partnerships. Proven success of teams meeting or exceeding sales quotas Strong understanding of the data and measurement ecosystem, including how first-party and transaction data can be commercialized across measurement, analytics, audience, or related use cases. Experience navigating complex commercial agreements involving data usage, licensing terms, partner rights, and/or data distribution. Strong understanding of media performance metrics, advertising KPIs, and how data informs business decisions. Proficiency in Salesforce and Excel with strong analytical, forecasting, and organizational skills. Advanced fluency with AI tools that support account growth, sales performance, and improve sales processes. Bachelor’s degree or equivalent combination of education and experience. Preferred Requirements Experience managing partnerships with data, measurement, market intelligence, or analytics companies. Experience working with syndicated data, transaction data, consumer purchase data, audience products, or closed-loop measurement solutions. Understanding of the broader advertising and programmatic data ecosystem, including agencies, DSPs, measurement platforms, and data buyers. Strong collaboration skills with a track record of working cross-functionally with Product, Legal, Finance, Analytics, and GTM teams to solve problems and deliver results. Ability to translate strategic direction from leadership into tactical plans for direct reports. Lead by example: you own Fetch’s core values and drive your team towards the company vision. You embody a strong work ethic and operational rigor in processes. You’re an expert within the data and measurement ecosystem and understand key partners, partner competitors, emerging use cases, and developments and trends across the industry and adjacent industries. Compensation At Fetch, we offer competitive compensation packages to the exceptional folks we hire. The base salary range for this position is $275,556-$290,000 and the on-target earnings (OTE) range is $372,000-$391,000. (This does not include accelerators or sales plan incentive funds, which employees may also be eligible for). We also offer all employees equity in Fetch. Discover our benefits at https://fetch.com/careers. At Fetch, we'll give you the tools to feel healthy, happy and secure through: Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth. 401k Match: Dollar-for-dollar match up to 4%. Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets. Continuing Education: Fetch provides ten thousand per year in education reimbursement. Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership. Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break. Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule. Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more! Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles) Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential. Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].