VP of Product Management - Market Measurement

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behaviour, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.

Role Overview

The Market Measurement VP (EMEA), role will lead the evolution of market measurement products supporting clients across Europe, the Middle East, and Africa. This role will connect regional client needs with Circana’s broader product strategy, delivering consistent and scalable solutions that help retailers and manufacturers understand market performance and identify opportunities for growth.

Job Responsibilities

• Define product priorities and roadmaps for market measurement solutions across EMEA.

• Partner with regional commercial leaders, clients, data teams, and technology teams.

• Identify common client needs and market-specific requirements across the region.

• Drive improvements to measurement methodologies, analytics, reporting, and data delivery.

• Support the harmonization and modernization of regional product capabilities.

• Identify opportunities to apply automation and AI to improve product quality and user value.

• Support product launches, client communications, training, and adoption initiatives.

• Monitor competitive developments and evolving market measurement needs.

Requirements

• Experience in market measurement, retail analytics, consumer insights, product management, or a related field.

• Understanding of the retail, consumer goods, or analytics industries within EMEA.

• Experience working across countries, business units, or regional teams.

• Strong analytical and strategic problem-solving skills.

• Ability to influence stakeholders without direct authority.

• Effective communication and client-facing capabilities.

• Bachelor’s degree or equivalent professional experience.

Circana Behaviours

Beyond technical skills, experience, and role-specific attributes, these shared behaviours are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviours in their daily work:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.

• Seek Clarity: Embracing complexity to create clarity and inspire action.

• Own the Outcome: Being accountable for decisions and taking ownership of our choices.

• Centre on the Client: Relentlessly adding value for our customers.

• Be a Challenger: Never complacent, always striving for continuous improvement.

• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.

• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location: This position can be located in the following area(s): EU/UK

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