VP Product Marketing

Company Description PaidSync.ai is an AI-driven ad management platform that unifies the entire paid media stack across major channels, including Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, X, and OpenAI. The platform allows users to manage campaigns through natural language conversation via ChatGPT, Claude, Gemini, or the PaidSync dashboard, eliminating the need to learn new tools. PaidSync integrates key measurement solutions such as Google Analytics 4, Google Tag Manager, Google Search Console, and Google Merchant Center, bringing targeting, tracking, and reporting into one place. All changes are drafted for review and require explicit approval, ensuring transparency and control. Built by Ahmed Ashraf, a top 3% global Google Premier Partner with over $500M in managed ad spend, PaidSync is a verified partner across Google, Meta, LinkedIn, and TikTok.
Role Description The VP Product Marketing will lead the product marketing strategy for PaidSync.ai, owning positioning, messaging, and go-to-market plans across all customer segments. This full-time remote role involves working closely with product, sales, and marketing teams to define value propositions, craft compelling narratives, and drive adoption of new features and integrations. Day-to-day responsibilities include developing and executing launch strategies, building sales enablement materials, overseeing competitive and market analysis, and aligning product roadmaps with market needs. The VP Product Marketing will also design and measure campaigns that increase awareness, engagement, and revenue, while establishing scalable processes for product storytelling and demand generation. This leader will play a key role in shaping PaidSync’s brand in the AI ad management space and mentoring a growing product marketing team.
Qualifications

• Strong expertise in Go-to-Market Strategy and Positioning (Marketing), with a track record of launching and scaling B2B SaaS or martech products.
• Experience in Product Management and Marketing, including collaborating with product teams to define requirements and translate features into customer value.
• Background in Sales and revenue-focused initiatives, such as building sales enablement assets and partnering with sales on pipeline and win-rate improvements.
• Demonstrated ability in market and competitive analysis, customer research, and segmentation to inform strategy and messaging.
• Proven leadership experience in a senior product marketing or related role, ideally within advertising technology, AI, or digital marketing platforms.
• Excellent written and verbal communication skills, with the ability to simplify complex technical concepts for diverse audiences.
• Data-driven mindset, comfortable with performance metrics, experimentation, and using insights to refine positioning and campaigns.
• Ability to work effectively in a remote, fast-paced startup environment, managing multiple initiatives and collaborating across time zones.