Web Analyst

Web Analyst We’re seeking a Web Analyst know‑how to turn data into action: GA4, GTM, SQL, dashboards, and clear cross‑team storytelling that guides decisions. We're looking for a Web Analyst with strong GA4, GTM, and SQL expertise who can turn data into actionable insights. You'll build dashboards, analyze performance, and tell compelling data stories that help teams make smarter decisions. If you're independent, collaborative, and enjoy working in an inclusive environment, we'd love to hear from you. In this role, you are going to: Establish, maintain, review, and continuously optimize Google Analytics 4 (GA4) and Google Tag Manager (GTM) configurations to ensure absolute data accuracy and integrity Analyze and optimize dataLayer coverage and structure to ensure robust, scalable data collection Create and implement measurement strategies perfectly aligned with business goals, defining custom dimensions, metrics, and advanced event tracking Utilize GA4 with all its functionalities to perform deep-dive analyses, uncover trends, and build customized reports and dashboards that turn complex data into actionable business insights Apply familiarity with modern marketing and tracking practices to safely implement, troubleshoot, and thoroughly test tracking scripts Partner with marketing, product, and development teams to promote data-driven decision-making and ensure tracking specs are met Collaborate with cross-functional teams on data analysis and segmentation; support A/B testing initiatives where relevant Contribute to broader business insights analysis, working alongside the analytics team to connect web data to wider business performance questions Keep up-to-date with the latest privacy regulations, GA4 features, and analytics best practices To be successful in this role, you need to have: Demonstrated experience setting up, maintaining, reviewing, and optimizing complex Google Tag Manager and GA4 environments Strong understanding of dataLayer architecture, including the ability to analyze coverage gaps and guide developers on optimization Strong data analysis skills, with the ability to leverage the full suite of GA4 functionalities to answer complex business questions Hands-on experience implementing various marketing and tracking scripts, with a disciplined approach to testing and QA Strong SQL skills for querying and analyzing raw GA4 export data Excellent communication skills and proficiency in spoken and written English - capable of translating intricate tracking setups and raw data into clear, stakeholder-friendly insight Preferred skills and experience : Familiarity with iGaming metrics and KPIs Experience working with Google BigQuery Knowledge of Google Data Studio / Looker Studio for creating automated, dynamic dashboards Familiarity with Google Search Console (GSC) to connect search performance with on-site user behavior Sufficient knowledge of A/B testing and CRO methodologies to support other roles with advanced data validation and analysis Solid understanding of web development technologies (HTML, CSS, JavaScript) and how they impact tracking and DOM scraping Google Analytics or Google Tag Manager certifications We will show our gratitude by: Offering working tools of employees´ own choice - Company makes sure everyone feels comfortable in the office and has all the necessary tools one might need Creating an exciting and fun international English-speaking environment Working in a modern office in Ülemiste City Organizing different company and team events Offering extra sports compensation via Stebby + private health insurance Creating an opportunity to learn and develop Offering a competitive salary based on experience and a benefits package If this seems like a challenge you are looking for, apply and let’s have a chat! Sounds great but what do we do? We are a growing company focused on the use of data to benefit e-commerce operations. Our Data Scientists provide decision-making assistance and models to improve operational efficiency and customer experience. The Analytics team provides insights on specific topics. Our Business Intelligence team makes information accessible. Together with the right technology we deliver the foundation for highly automated and effective CRM solutions. Learn more about NabuMinds: https://nabuminds.com As we strive to achieve our mission we reaffirm our commitment to Diversity, Equity, and Inclusion (DEI). We are proud to employ people of all backgrounds who possess the talent, energy, and focus to accelerate our vision forward and to tell our story. Each employee is encouraged to bring their whole self to work, knowing that NabuMinds values individuality as much as we value collaboration. Department Analytics Locations Tallinn Remote status Hybrid Tallinn Perks and benefits Hybrid Working Hybrid working is the name of the game at NabuMinds. We understand that some people love being in the office, whereas others prefer to work from home. That’s why we’ve adopted a hybrid working model – to ensure everyone’s preferences are met. Health-Forward Employee health and vitality is crucial to the success of any business, and that’s no different with us. That’s why we have a comprehensive health partnership with a leading healthcare business, which means our employees have access to great healthcare from anywhere, at any time. We’ll also compensate you in full for the first three days if you open a sick leave. Highly Social We sit down for breakfast together each week, and everyone’s in the lounge area watching when there’s a big sporting event being shown. We also have a generous budget for team events, and that’s without mentioning our epic Summer and Christmas parties! Comfortable Work Environment Not only will you find a fully stocked kitchen, ergonomic chairs and height-adjustable desks here at NabuMinds, but we also allow you to choose the working tools you need for you to operate at your very best. Our employees’ comfort is extremely important to us. Referral bonus Earn a bonus of up to €2,000 net when we hire someone that you refer to us! Our employees are encouraged to share our job ads and be NabuMinds ambassadors. Holidays Having enough downtime throughout the year is crucial to a person’s wellbeing. That’s why we offer five full weeks of paid vacation for you to spend time with family and friends, or perhaps discover that amazing destination you’ve been dreaming of. Why NabuMinds? To us, a workplace is about way more than just work. It’s a place to develop your skills, forge strong bonds with colleagues and make friends for life. It’s also a place that you should genuinely enjoy yourself in. We spend over a third of our lives working, so might as well enjoy it, right? It’s time for you to work somewhere awesome! About NabuMinds We’re focused on using data to benefit e-commerce operations. Our Data Scientists provide decision-making assistance and models to improve operational efficiency and customer experience. Our Analytics team provides insights, and our Business Intelligence team makes the information accessible. Highly automated and effective CRM solutions are what we’re all about. Founded in 2019 Co-workers 100+