Webmaster & SEO Specialist (Independent Contractor) - Philippines

Join Our Team at Skin and Cancer Institute!

Are you passionate about dermatology and skin health? Do you thrive in a dynamic, patient-focused environment? Skin and Cancer Institute is looking for dedicated professionals to join our team!

Why Join Us?

Skin and Cancer Institute is one of the largest U.S. dermatology networks in the country, with 60+ locations across California, Arizona, Nevada and New Mexico. The organization specializes in medical, surgical, cosmetic dermatology, and skin cancer treatment.

At Skin and Cancer Institute, we are committed to excellence in dermatology, skin cancer treatment, and cosmetic procedures. We offer a supportive and collaborative work culture where your skills and dedication make a real impact.

Summary of Position

The Webmaster, SEO/Online Reputation Management Specialist is responsible for maintaining and optimizing Skin and Cancer Institute's digital presence across multiple websites and clinic locations. This contractor will oversee website performance, search engine optimization (SEO), local SEO initiatives, online reputation management, and Google Reviews growth strategies.

This role combines technical website administration, search marketing, and reputation management to improve website health, increase organic visibility, strengthen online credibility, and support patient acquisition efforts across all SCI locations.

• Work Category: Part-time, Independent Contractor
• Work Location: Remote & Direct Hire - Philippines
• Work Schedule: US Pacific Time; Work hours-TBA

Potential Employment Opportunity

This position will initially be structured as an independent contractor engagement. As SCI continues developing its Philippines-based operations, SCI may elect to transition this function to an employment relationship administered through an Employer of Record (EOR). Any potential transition will depend on SCI's business requirements, organizational structure, ongoing need for the position, and mutual agreement. Contractor status does not guarantee future employment.

WHAT YOU'LL DO

Website Management & Webmaster Administration

• Manage and maintain all SCI websites and digital properties.
• Monitor website uptime, functionality, accessibility, and performance.
• Identify and resolve broken links, redirects, crawl errors, and page-specific issues.
• Coordinate website updates, content publishing, and landing page creation.
• Maintain website architecture, navigation, and user experience best practices.
• Monitor page speed and Core Web Vitals performance.
• Ensure websites remain mobile-friendly and responsive.
• Conduct recurring website audits and recommend improvements.
• Coordinate with developers, vendors, and internal stakeholders regarding website enhancements and issue resolution.
• Maintain website documentation and change logs.

Search Engine Optimization (SEO)

Technical SEO

• Conduct comprehensive website SEO audits.
• Monitor indexing and crawlability through Google Search Console.
• Manage XML sitemaps, robots.txt files, canonical tags, and redirects.
• Identify and resolve technical SEO issues impacting rankings.
• Improve website structure and internal linking strategies.
• Monitor and address site health issues.

On-Page SEO

• Perform keyword research and competitor analysis.
• Optimize page titles, meta descriptions, headers, image tags, and content.
• Improve service, provider, clinic, and location pages for search visibility.
• Implement SEO best practices for newly published content.
• Ensure all website content aligns with targeted keyword strategies.

Local SEO

• Maintain and optimize Google Business Profiles for all clinic locations.
• Improve local map pack visibility and search rankings.
• Manage local directory listings and citations.
• Ensure consistency of business information across online platforms.
• Monitor local search performance and identify improvement opportunities.

Online Reputation Management

• Monitor online reviews across Google and relevant healthcare review platforms.
• Track patient feedback and reputation performance by location.
• Coordinate review-response workflows and escalation processes.
• Assist leadership in identifying recurring trends from patient reviews.
• Monitor competitor reputation performance and industry benchmarks.
• Create monthly online reputation reports and recommendations.
• Support initiatives that improve patient satisfaction and online ratings.

Google Reviews Growth & Engagement

• Develop and implement strategies to increase Google Reviews across all locations.
• Monitor review acquisition performance and trends.
• Create and optimize review request workflows.
• Identify opportunities to increase patient participation in review programs.
• Track review volume, ratings, response rates, and overall reputation scores.
• Collaborate with clinic leadership to improve review generation efforts.
• Recommend processes that support ethical and compliant review acquisition.
• Establish review-growth goals and monitor progress against targets

Analytics, Reporting & Performance Monitoring

• Track organic search rankings and website traffic trends.
• Monitor Google Analytics and Search Console performance.
• Create regular SEO, website performance, and reputation reports.
• Analyze conversion trends and user behavior.
• Monitor website health metrics and performance indicators.
• Provide actionable recommendations based on data analysis.
• Present findings and progress updates to management.

Content Optimization Support

• Optimize existing website content to improve organic visibility.
• Recommend new content opportunities based on keyword research.
• Support optimization of service pages, provider pages, and location pages.
• Ensure content follows SEO best practices and organizational standards.
• Monitor content performance and recommend enhancements.

The contractor may provide administrative support to these functions by collecting information, scheduling, tracking, preparing reports, routing materials, updating documentation, and following up on assigned deliverables.

WHAT WE'RE LOOKING FOR

Required:

• Minimum 3 years of experience in SEO, website management, webmaster administration, or digital marketing.
• Strong understanding of technical, on-page, and local SEO.
• Experience managing WordPress or similar CMS platforms.
• Experience with Google Analytics, Google Search Console, and Google Business Profile.
• Familiarity with website performance monitoring and optimization.
• Experience with online reputation management and review monitoring.
• Strong analytical, organizational, and problem-solving skills.
• Excellent written and verbal English communication skills.
• Ability to work independently and manage multiple priorities in a remote environment.

Preferred:

• Healthcare marketing experience.
• Multi-location SEO experience.
• Experience with reputation management platforms and tools.
• Knowledge of HTML, CSS, and website best practices.
• Experience using SEO tools such as Ahrefs, SEMrush, Moz, BrightLocal, Screaming Frog, or similar platforms.
• Proven experience increasing organic traffic and growing Google Reviews.
• Experience managing website accessibility and performance initiatives.

Education:

• Bachelor's degree in Marketing, Digital Marketing, Information Technology, Computer Science, Communications, Business Administration, or a related field preferred.
• Equivalent combination of education, professional training, and relevant work experience may be considered

WHAT WE OFFER

• Competitive salary based on market
• Professional development opportunities
• Supportive and fair work environment

Apply Today! Be a part of a dynamic team that’s transforming skin health. We can't wait to meet you!

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