Wholesale Events + Marketing Manager

JOB DESCRIPTION

Position Title: Wholesale Events + Marketing (Senior) Manager

Position Type: Full Time / Salary Exempt

Reporting To: Marketing Director

Location: Z SUPPLY HYBRID = Mon - Thurs in-Office / Fridays are Remote, plus occasional event-based evenings, weekends, and travel

JOB OVERVIEW

The Wholesale Events + Marketing Manager leads Z SUPPLY’s wholesale marketing channel. You’ll partner with the sales team to develop account-based marketing, retail, and brand strategies that drive sell-in, sell-through, and long-term growth across our wholesale accounts. This position calls for a creative, strategic marketing professional with a passion for building strong retail partnerships, strong organizational skills, an understanding of local store/event programming and production, and a love of connecting with people.

Because this role brings our brand to life through in-person events, it offers variety beyond the typical office week. That includes the chance to travel to new markets, attend trade shows, and be on-site for evening and weekend activations, where you’ll work directly with our partners and customers.

POSITION DUTIES / RESPONSIBILITIES

• WHOLESALE EVENTS
  • Lead the planning and execution of regional wholesale activations, events, partnerships, and local market-level initiatives that build brand awareness, deepen consumer engagement, and drive business results with and for our wholesale partners
  • Work closely with cross-functional teams, regional sales reps, and local wholesale accounts to translate broader brand strategy into impactful, locally relevant experiences while ensuring consistent, high-quality execution
  • Own end-to-end execution of activations, including venue sourcing, vendor/staffing coordination, on-site logistics, and day-of management
  • Get hands-on with event setup and breakdown, including arranging displays, merchandise, signage, décor, and brand materials, so every activation looks polished and on-brand
  • Be on-site for events, which may include occasional evenings and weekends when our partners and customers are shopping
  • Localize brand concepts for your market's audience
  • Build and maintain relationships with local partners, venues, and vendors
  • Serve as the primary point of contact for sales reps and local boutiques for all on-site events
  • Collaborate with the sales team on trade shows, sales meetings, showroom events, and account visits to build brand loyalty and increase customer LTV
  • Travel as needed for on-site activation support, trade shows, and account visits

• WHOLESALE MARKETING

• Execute the annual wholesale marketing strategy, integrating into key brand moments and campaigns to drive market awareness, product education, and brand resonance, in partnership with the sales team
• Develop, manage, and execute account-specific marketing plans and activation strategies for key wholesale partners, aligning timing and messaging with each account’s marketing calendar and our brand positioning
• Manage wholesale marketing budget, including trade shows, events, Shop Collectives, store windows, and more; ensuring spend tracks to plan, reconciliation post events
• Manage and maintain the wholesale marketing calendar
• Coordinate co-op marketing programs with wholesale accounts, including budget tracking and project coordination
• Track and report on the performance of wholesale marketing initiatives, establishing and monitoring KPIs for sell-through, account engagement, and marketing ROI to develop go-forward strategies
• Identify and develop wholesale marketing initiatives for customer prospecting and retention to increase sell-through and brand awareness, including GWPs, giveaways, product knowledge sessions, and annual buyer gifting
• Oversee the project management and own the execution of all wholesale and retail marketing assets via Asana and Figma
• Partner with the sales and digital teams to develop line sheets, look books, and B2B e-commerce content to support our wholesale partners
• Coordinate the creative and production for distribution of store and digital marketing assets in alignment with seasonal launches and key product stories, including windows, POP displays, signage, campaign imagery, and PDP
• Serve as the main point-of-contact for sales reps, boutique owners, buyers, and store associates on all wholesale marketing requests and communications, building and nurturing positive relationships

• GENERAL MARKETING

• Identify marketing trends and propose innovative ideas for marketing initiatives
• Partner with the Marketing Director to develop and execute integrated marketing strategies that promote brand awareness and wholesale growth
• Work cross-functionally with the creative, sales, buying, M&D, and customer service teams to support business needs
• Monitor the competitive landscape, retail trends, and marketing best practices among other brands to inform wholesale strategy and recommendations

QUALIFICATIONS / EXPERIENCE / SKILLS / COMPETENCIES

• Bachelor’s degree in Marketing, Communications, or related field preferred
• 7-9 years of sales, wholesale, and/or retail marketing experience required
• Experience working with a fashion brand preferred
• Experience in producing, executing, and managing local store/partner events from development to execution, including hands-on event set up
• Proficiency in Microsoft Office and/or Google Apps
• Experience with Asana, Figma, and Adobe Creative Suite a plus
• Experience with managing budgets and building decks preferred
• Experience with co-op marketing funds and wholesale order management or B2B platforms a plus
• Strong verbal, written, and interpersonal skills with an analytical and strategic mind
• Highly organized with careful attention to detail
• Works well in a collaborative and fast-paced environment
• Creative thinker and up to date on emerging marketing trends
• Excellent project management skills with flexibility to switch between multiple projects
• Ability and enthusiasm to travel and to work occasional evenings and weekends as needed for trade shows, retail events, and account visits
• Enjoys working in a creative and high-energy environment that requires flexibility as we build a dynamic and fast-growing marketing program

WORK SCHEDULE + TRAVEL

This role follows Z SUPPLY’s hybrid schedule. Events are a core part of the job, so your calendar will follow our event and trade show season. Some weeks may include evening or weekend events and overnight travel. Event dates are typically planned well in advance, and we work as a team to keep schedules manageable. For people who love being where the action is, this is one of the most rewarding parts of the role.

PHYSICAL DEMANDS / WORK ENVIRONMENT

• Occasionally required to stand
• Occasionally required to walk
• Continually required to sit
• Continually required to utilize hand and finger dexterity
• Occasionally required to climb, balance, bend, stoop, kneel or crawl
• Continually required to talk or hear
• Occasionally exposure to outside weather conditions
• While performing the duties of this job, the noise level in the work environment is usually moderate
• The employee must occasionally lift and /or move more than 25 pounds
• Specific vision abilities required by this job include - Close vision; Distance vision; Color vision; Peripheral vision; Depth perception and ability to adjust focus
• Specialized equipment, machines, or vehicles used: computer, laptop, printer, copy machine, event displays, fixtures, and setup equipment as needed

Compensation & Benefits

Salary Range: $160,000 – $175,000 annually, commensurate with experience.

At Z SUPPLY, departments work cross-functionally enabling everyone to further their knowledge and expertise in an inclusive, supportive environment that is committed to healthy work/life balance, peer mentorship, and community outreach. In addition to a collaborative and supportive culture, here are a few additional perks that are enjoyed by the Z SUPPLY team:

Half-Day Fridays year-round

Generous clothing discount

New chic and modern offices located near top restaurants and shopping in Costa Mesa, CA

Comprehensive benefits package that includes medical, dental, and vision insurance coverage

401K with discretionary employer match of up to $2500

Paid Time Off, Paid Holidays, Paid Preventative Health Care Time Off, Paid Birthdays and various other company perks and benefits.

Paid Parental Leave (eligibility begins after 1–2 years of service)

Collaborative, cohesive team environment focused on a thriving, progressive, inclusive & dynamic company culture

Hybrid work arrangement — collaborative on-site presence balanced with focused remote work

A creative environment where brand-building is taken seriously, and this role has real influence

EEO STATEMENT

Z SUPPLY is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this on-line application, please contact us.

Want to join our growing team? Apply today.

We hope we get the chance to work with you!

Benefits found in job post

Vision insurance, medical insurance, Dental insurance, 401(k), Paid paternity leave

Want to join our growing team? Apply today.

We hope we get the chance to work with you!