WNY Retail Sales Director

Purpose: The Regional Retail Sales Director provides strategic leadership for a region of retail branches, driving financial performance, operational excellence, sales growth, and an exceptional customer experience. This role leads and develops Branch Managers across single-site and multi-site locations, through coaching, performance management, problem resolution, and talent development.

The Regional Retail Sales Director partners across the organization to cultivate strong business relationships, influence key initiatives, and execute sales and service strategies aligned with the Bank's goals. Through effective leadership and regional oversight, this role is responsible for achieving performance objectives, enhancing team engagement, and delivering consistent results across the retail network.

Essential Functions:

• Drive regional sales, revenue growth, and customer experience results across the branch network.
• Analyze performance metrics and adjust sales strategies to maximize results.
• Develop and execute branch-specific growth and performance plans.
• Build strategic partnerships and community relationships to generate referrals, acquire new clients, and deepen existing relationships.
• Expand market presence through industry involvement and community leadership while mentoring others in business development.
• Leverage sales analytics and reporting to identify opportunities and coach teams to achieve growth objectives.
• Develop high-performing Branch Managers and strengthen overall sales leadership capabilities.
• Recruit, develop, and retain top talent while fostering a high-performance, sales-driven culture.
• Translate strategic goals into actionable plans and drive accountability for results.
• Partner with business leaders to identify market opportunities and execute regional growth strategies.
• Champion referral generation and collaboration across all lines of business.
• Coach and reinforce sales and service behaviors, pipeline management, and customer acquisition strategies through regular branch engagement.
• Create targeted branch sales plans using market intelligence, competitive insights, and relationship expansion opportunities.
• Ensure operational excellence, compliance, and risk management while supporting sales growth objectives.
• Coach teams to grow and retain consumer and small business relationships through proactive business development.
• Support Branch Managers in resolving complex client issues and strengthening customer relationships.
• Demonstrate the standards and principles of the Five Star Bank experience in every interaction with internal and external customers, associates, and stakeholders. Incorporate the high-performance behaviors of teamwork, leading by example, and service in every facet of work.

Job Related Qualifications:

Required:

• Education: Bachelor's Degree
• Prior Experience: 10+ years of retail banking experience with at least 5+ years in a multi-branch leadership role overseeing branch managers and driving sales performance across a region or market.
• Licenses or Accreditation: Maintain active registration with the Nationwide Mortgage Licensing System & Registry (NMLS), including annual renewal and compliance with all SAFE Act requirements. Ensure personal registry information remains current and accurate, including updates related to name changes, employment changes, and other required information.

Competencies:

• Sales Leadership - Drives revenue growth, sales execution, and achievement of regional performance goals.
• Strategic Thinking - Translates business objectives into actionable market and sales strategies.
• Results Orientation - Holds teams accountable for achieving growth, profitability, and customer acquisition targets.
• Community Engagement - Establishes a strong presence within the market and develops strategic community partnerships.
• Customer Focus - Creates a culture centered on delivering exceptional customer experiences and deepening relationships.
• Coaching & Development - Develops Branch Managers and future leaders through feedback, mentoring, and performance coaching.
• Talent Management - Attracts, develops, and retains top-performing team members.
• Team Leadership - Builds high-performing, engaged teams aligned with organizational goals.
• Performance Management - Sets expectations, measures results, and addresses performance issues effectively.
• Risk & Compliance Management - Balances growth objectives with regulatory and operational requirements.
• Operational Excellence - Ensures efficient execution and disciplined adherence to policies and procedures.

Physical Requirements:

• Able to travel frequently throughout regional footprint.
• Extensive computer usage is required.
• Ability to work evenings and weekends occasionally.

Benefits:

This job description is not exhaustive. The Regional Retail Sales Director may be required to perform other duties as assigned. The expected rate of pay for this position is shown above. Compensation offers are based on a wide range of factors including relevant skills, training, experience, education and, where applicable, licenses or certifications obtained. Market and organizational factors are also considered. In addition to your base rate of pay and a competitive benefits package, successful candidates may be eligible to receive cash or equity-based incentives based on the role and performance.