Youtube Ads Media Buyer

At AI Case Leads, we generate signed personal injury cases for law firms across the country, and we only get paid when a case is actually retained. That means every dollar of ad spend has to turn into a real client, not just a cheap lead. We’re looking for a YouTube Media Buyer who has done this before and wants to own the channel.

The Role

We need someone who truly specializes in YouTube Ads. Running a few video campaigns inside a broader Google Ads account isn’t the experience we’re after. You should know how to structure, test, optimize, and scale YouTube campaigns, and you should understand that creative is usually the biggest lever on performance.

You’ll work closely with our creative and intake teams. You’ll test hooks, angles, audiences, offers, and landing pages, and you’ll judge the results by downstream outcomes like qualified leads and signed cases, not just front-end CPL. When you look at an account, you should be able to diagnose what’s working and lay out what to test next.

What You’ll Do

• Build, launch, manage, and scale YouTube campaigns across multiple states and markets
• Test audiences, creatives, hooks, offers, and landing pages
• Track performance through the whole funnel: spend, CPL, CPA, conversion rate, lead quality, and cost per signed case
• Find winning campaigns and scale them without breaking efficiency
• Diagnose and fix performance drops quickly
• Work with the creative team on video concepts, scripts, hooks, and angles
• Use campaign data to decide which creative gets produced next
• Research competitors and spot new opportunities
• Keep a clean testing log: what we tested, what won, what lost, and what’s next

What We’re Looking For

• 2+ years of hands-on YouTube Ads experience
• A track record of scaling performance campaigns with meaningful monthly spend
• Deep knowledge of Google Ads and YouTube campaign structures and bidding
• A strong direct-response marketing foundation
• Comfort with numbers and making decisions from data
• A solid understanding of creative testing, messaging, and offers
• Experience managing several campaigns at once
• Lead generation experience (strongly preferred)
• Personal injury, legal, insurance, or other high-value lead gen experience (a big plus)
• Experience with offline conversion tracking or CRM-to-Google feedback loops (a plus)

How You Work

• You take ownership. When numbers slip, you’re the first to notice and the first to come back with a theory and a fix. When something works, you know how to push it further.
• You’re self-directed. This is a remote team, so you communicate clearly in writing, manage your own priorities, and don’t need to be micromanaged.
• You test with intent. Every test has a hypothesis behind it.
• You treat creative as part of your job, not something that just gets handed to you.
  

What Success Looks Like

• You know your campaigns cold: what’s performing, what’s struggling, what’s in testing, and what’s next.
• Creative and media buying work as one loop, not two departments.
• Over time, you become the owner of YouTube at AI Case Leads and help build it into a core acquisition channel.
  

Why AI Case Leads

• Fully remote
• A lean team where your work directly moves the business
• Real budget and room to test your ideas
• Training and growth opportunities
• Direct access to leadership; no layers of approval
• You don’t need to know everything. You do need to know YouTube Ads, want to get better, and own your results. If that’s you, we’d like to hear from you.