RUHE Global Resources logo

administrator and Personal Assistant to the senior regional manager

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Nigeria
Support
Visa sponsorship
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About Us

Ruhe Global Resources (RGR) is an educational advisory centre that provides study abroad and visa counseling to Nigerian student who intend in to study in any of institutions abroad. We are proud partners of several Institutions.

We have access to British, American, European, Asian and Middle Eastern Universities and Colleges. Therefore, We provide detailed, valid and updated Educational guidance, Visa Support, Registration and Preparation for International Exams to international students applying different schools abroad.

Job Description

RUHE GLOBAL RESOURCES

JOB DESCRIPTION / ROLE PROFILE

POSITION: PERSONAL ASSISTANT TO THE REGIONAL MANAGER


Department: Regional Operations / Student Recruitment & Business Development
Reports To: Regional Manager
Direct Reports: None, unless specifically assigned
Location: Abuja
Employment Type: permanent
Level: Executive / Management Support
Individual Commercial Target: Minimum 6 new paying clients per month and ₦2,000,000 monthly revenue/value generated




1. ROLE PURPOSE

The Personal Assistant (PA) to the Regional Manager is a strategic, highly organised, commercially aware and confidential support role responsible for ensuring that the Regional Manager operates with maximum efficiency, discipline, visibility and productivity.

The PA will serve as the Regional Manager's primary operational support, coordinating the Manager's calendar, meetings, travel, university partnership activities, client commitments, visa application administration, application timelines, team performance monitoring, CRM compliance, business development activities and regional expansion initiatives.

This is not a purely administrative PA position. The role combines executive support, operational coordination, performance monitoring, client and visa administration, business development, revenue generation, information management and compliance.

The PA will work closely with counsellors, student recruitment personnel, marketing/business development staff and other relevant team members to ensure that agreed targets, deadlines, CRM processes, client-service standards and operational commitments are consistently followed.

The PA will also contribute directly to RUHE Global Resources' commercial performance through the identification, engagement and conversion of prospective clients.

Minimum Individual Commercial Target

  • 6 new paying clients per month

  • ₦2,000,000 minimum monthly revenue/value generated

The ultimate objective of the role is to free the Regional Manager to focus on leadership, strategic partnerships, business expansion, high-value client acquisition and revenue growth, while ensuring that the Manager's commitments and the wider regional team's activities are properly coordinated, monitored and followed through.



2. KEY RESPONSIBILITIES

A. EXECUTIVE SUPPORT TO THE REGIONAL MANAGER

The PA will act as the Regional Manager's primary administrative and operational support.

Responsibilities

  1. Manage the Regional Manager's daily, weekly and monthly calendar.

  2. Schedule, reschedule and coordinate meetings, appointments, consultations and business engagements.

  3. Ensure the Manager is adequately prepared for every meeting, presentation, interview, university engagement and business appointment.

  4. Provide daily reminders of upcoming appointments, deadlines, priorities and outstanding actions.

  5. Prepare daily and weekly schedules for the Manager.

  6. Protect the Manager's time by appropriately prioritising appointments and requests.

  7. Monitor commitments made by the Manager and ensure that agreed actions are followed through.

  8. Maintain an accurate action tracker covering outstanding tasks requiring the Manager's attention.

  9. Follow up with internal staff, clients, partners, universities and other stakeholders on behalf of the Manager where authorised.

  10. Organise reports, presentations, correspondence, documents and information required by the Manager.

  11. Maintain confidentiality regarding clients, staff, business information, partnerships and commercial matters.

  12. Screen and prioritise routine requests where authorised.

  13. Identify urgent matters and escalate them to the Manager promptly.

  14. Support the Manager in maintaining an efficient and professional working structure.

  15. Ensure the Manager receives relevant information before important meetings rather than having to request it repeatedly.

Expected Standard

The PA should ensure that the Regional Manager is never unnecessarily surprised by a meeting, deadline, outstanding task, client issue, university engagement, partnership commitment or team performance issue.



3. CALENDAR, MEETING AND COMMITMENT MANAGEMENT

The PA will take ownership of the Regional Manager's schedule and ensure that commitments are properly coordinated.

Responsibilities

  1. Maintain a live calendar of all meetings, appointments, consultations, university engagements, travel and business activities.

  2. Confirm meetings in advance and ensure participants have the correct time, location and joining information.

  3. Prepare meeting schedules and daily itineraries.

  4. Ensure sufficient preparation time is allowed between appointments.

  5. Identify scheduling conflicts before they affect the Manager.

  6. Track meeting outcomes and agreed actions.

  7. Record action points, responsible persons and deadlines.

  8. Follow up on outstanding actions.

  9. Escalate overdue actions to the Manager where necessary.

  10. Ensure important meetings are supported by relevant documents, client information, partnership information or performance data.

  11. Maintain a record of recurring meetings and reporting deadlines.

  12. Coordinate virtual and physical meetings with internal and external stakeholders.



4. REGIONAL MANAGER'S ACTION AND FOLLOW-UP SYSTEM

The PA will operate as the Manager's follow-through mechanism, ensuring that decisions are converted into action.

Responsibilities

  1. Maintain a Regional Manager Action Tracker.

  2. Record decisions and instructions requiring follow-up.

  3. Assign or confirm responsible persons where authorised.

  4. Monitor deadlines.

  5. Request progress updates.

  6. Identify delays, blockers and risks.

  7. Escalate unresolved matters.

  8. Confirm completion rather than simply assuming that an instruction has been carried out.

  9. Provide the Manager with a concise outstanding-actions report.

  10. Ensure important commitments to clients, universities, agents and partners are not forgotten.

Required Working Principle

Instruction → Owner → Deadline → Follow-Up → Completion → Evidence

The PA should not merely remind people that something is outstanding; they should establish what has been done, what remains outstanding, why it is delayed and what action is required.



5. TEAM PERFORMANCE MONITORING AND ACCOUNTABILITY

The PA will support the Regional Manager in monitoring whether team members are delivering against agreed targets and responsibilities.

Responsibilities

  1. Monitor agreed staff targets and deadlines.

  2. Collect relevant performance information from counsellors, recruitment staff, marketing/business development personnel and other team members.

  3. Monitor outstanding client and application activities.

  4. Track leads, consultations, applications, offers, deposits, enrolments and conversions where applicable.

  5. Monitor whether staff are updating the CRM correctly and on time.

  6. Identify overdue tasks and inactive leads.

  7. Follow up with responsible staff regarding outstanding activities.

  8. Prepare performance information for the Regional Manager.

  9. Highlight staff members who are exceeding, meeting or falling below expectations.

  10. Identify recurring operational problems affecting performance.

  11. Escalate significant performance concerns to the Regional Manager.

  12. Maintain evidence of follow-up and outcomes.

  13. Support the Manager in ensuring that staff are held accountable for agreed targets.

Performance Principle

The PA should help the Regional Manager move from:

"What happened?"

to:

"What was the target, what was achieved, why was there a variance, what corrective action is required, who owns it and by when?"



6. CRM AND DATA COMPLIANCE

The PA will support the Regional Manager in ensuring that CRM information is accurate, current and commercially useful.

Responsibilities

  1. Monitor whether relevant staff are updating CRM records.

  2. Check for incomplete, outdated or missing information.

  3. Identify leads without recent activity.

  4. Monitor follow-up activity on prospective clients.

  5. Track the movement of clients through the recruitment/application pipeline.

  6. Identify stalled applications and overdue actions.

  7. Ensure important client information is properly recorded.

  8. Prepare CRM-based reports for the Regional Manager where required.

  9. Flag data-quality issues.

  10. Support staff in maintaining consistent CRM practices.

  11. Monitor whether agreed CRM processes are being followed.

Key Principle

If the activity is not properly recorded, it cannot be properly monitored, measured or managed.



7. CLIENT AND STUDENT RECRUITMENT SUPPORT

The PA will provide operational support to the Regional Manager in managing prospective and existing clients.

Responsibilities

  1. Coordinate client consultations and appointments for the Regional Manager.

  2. Prepare client information before consultations.

  3. Ensure the Manager has access to relevant application history and supporting information.

  4. Follow up on actions arising from client meetings.

  5. Monitor application-related deadlines.

  6. Track outstanding documents and client requirements.

  7. Coordinate with counsellors and relevant internal teams.

  8. Ensure clients receive timely responses where the PA is authorised to respond.

  9. Identify clients requiring Manager intervention.

  10. Monitor high-priority and high-value applications.

  11. Escalate complaints, delays or sensitive client matters promptly.

  12. Support client retention and service-quality initiatives.



8. VISA APPLICATION ADMINISTRATION SUPPORT

The PA will provide strictly administrative and coordination support in relation to student and client visa applications under the direction of the Regional Manager and other appropriately authorised personnel.

The PA must ensure that visa-related administrative processes are handled accurately, confidentially and in accordance with RUHE Global Resources' approved procedures, applicable requirements and IKM policies and procedures.

Responsibilities

  1. Maintain accurate records of visa application timelines, appointments, document requirements and outstanding actions.

  2. Monitor application-related deadlines and alert the responsible staff member and Regional Manager of approaching or missed deadlines.

  3. Coordinate the collection and organisation of documents requested from clients.

  4. Check that administrative requirements have been completed before escalating applications to the appropriate responsible person.

  5. Maintain accurate visa application trackers and records.

  6. Follow up with clients and relevant staff regarding outstanding administrative requirements where authorised.

  7. Coordinate biometric appointments, document submission appointments and other administrative appointments where applicable.

  8. Maintain records of visa application progress and outstanding actions.

  9. Ensure visa-related information is entered and maintained in the approved CRM or designated company system.

  10. Escalate discrepancies, missing information, inconsistencies or potential compliance concerns immediately.

  11. Never alter, remove, conceal or knowingly misrepresent information contained in a client application or supporting documentation.

  12. Never provide immigration advice outside the PA's authorised role, competence or delegated authority.

  13. Follow all approved visa-processing procedures and escalation routes.

  14. Ensure client information is only accessed for legitimate business purposes.

  15. Ensure visa-related documents are stored and handled securely.

  16. Maintain a clear audit trail of administrative actions undertaken.

  17. Immediately report any suspected data breach, unauthorised disclosure, fraudulent document, inaccurate information or compliance concern to the Regional Manager or designated authorised person.

Critical Compliance Requirement

Visa application administration is a controlled activity. No administrative convenience, client pressure or instruction from an unauthorised person should result in company procedures, IKM policies, data-protection requirements or application integrity being compromised.



9. STRICT COMPLIANCE WITH IKM POLICIES AND COMPANY PROCEDURES

The PA is required to maintain strict compliance with all applicable IKM policies, procedures, operational standards, information-management requirements and internal RUHE Global Resources policies relevant to the role.

Responsibilities

The PA must:

  1. Read, understand and comply with all policies applicable to their position.

  2. Follow approved procedures without bypassing controls.

  3. Maintain accurate and complete records.

  4. Use only approved systems, communication channels and processes for company activities.

  5. Follow all confidentiality, information-security and data-protection requirements.

  6. Report suspected breaches, errors, irregularities or non-compliance immediately.

  7. Complete mandatory training required by RUHE Global Resources or IKM.

  8. Keep their knowledge of applicable policies and procedures current.

  9. Never deliberately circumvent a policy or procedure for convenience or to accelerate a transaction.

  10. Seek written clarification where an instruction appears inconsistent with an applicable policy or procedure.

  11. Escalate any conflict between a management instruction and a mandatory policy requirement before taking action.

Compliance Principle

Policy → Authorisation → Action → Record → Audit

No employee instruction should be treated as permission to bypass a mandatory policy or control.



10. DIRECT BUSINESS DEVELOPMENT AND REVENUE GENERATION

The PA will have a direct commercial responsibility and must contribute to revenue generation rather than functioning solely as an administrative support employee.

Minimum Individual Target

6 new paying clients per month

₦2,000,000 minimum monthly revenue/value generated

Responsibilities

  1. Identify and engage prospective clients through approved RUHE Global Resources channels.

  2. Follow up on enquiries, leads and referrals.

  3. Conduct or coordinate initial client engagement where appropriate.

  4. Explain relevant RUHE services accurately and professionally.

  5. Identify client needs and match them with appropriate services.

  6. Convert qualified prospects into paying clients.

  7. Maintain accurate records of personal leads and conversions.

  8. Follow up systematically rather than relying on one-off contact.

  9. Generate referrals from existing clients and professional networks.

  10. Participate in approved marketing campaigns and recruitment activities.

  11. Support education fairs, webinars, seminars, school engagements and other recruitment activities.

  12. Identify opportunities to generate additional value from existing client relationships.

  13. Work with recruitment and marketing teams to maximise conversion.

  14. Report weekly pipeline and conversion performance to the Regional Manager.



11. BUSINESS DEVELOPMENT AND PARTNERSHIP SUPPORT

The PA will support the Regional Manager in maintaining and developing commercial relationships.

Responsibilities

  1. Assist in coordinating university and institutional partnership meetings.

  2. Prepare partnership meeting documents and information.

  3. Maintain records of agreed partnership actions.

  4. Follow up on partnership commitments.

  5. Track outstanding documents and information requested by partners.

  6. Support the Manager in preparing for university visits and meetings.

  7. Maintain accurate records of partnership contacts and activities.

  8. Identify follow-up opportunities arising from meetings.

  9. Coordinate internal actions required to deliver partnership commitments.

  10. Support business development activities directed by the Regional Manager.

The PA is not expected to replace the Manager in strategic negotiations but should ensure that relationships, meetings, actions and opportunities do not fall through the cracks.



12. UNIVERSITY PARTNERSHIP AND MARKET ENGAGEMENT SUPPORT

The PA will provide operational support for RUHE Global Resources' university and market engagement activities.

Responsibilities

  1. Coordinate university meetings and appointments.

  2. Maintain the Manager's university engagement calendar.

  3. Prepare meeting packs and relevant institutional information.

  4. Track university follow-up actions.

  5. Monitor deadlines associated with partnership activities.

  6. Coordinate attendance at recruitment fairs and institutional events.

  7. Support travel and accommodation arrangements for business engagements.

  8. Maintain records of contacts established during events.

  9. Ensure post-event follow-up is completed.

  10. Support the conversion of university engagement into measurable recruitment opportunities.



13. TRAVEL AND EVENT COORDINATION

The PA will coordinate travel and logistics for the Regional Manager and, where assigned, support wider business travel.

Responsibilities

  1. Coordinate flights, accommodation and ground transportation.

  2. Prepare travel itineraries.

  3. Confirm meetings and appointments during business trips.

  4. Organise event registration and attendance information.

  5. Prepare travel documentation and meeting schedules.

  6. Monitor travel changes and communicate urgent changes.

  7. Maintain records of business travel.

  8. Support logistics for education fairs, university visits, conferences and business development events.

  9. Ensure appropriate preparation before departure.

  10. Coordinate post-travel follow-up activities.



14. REGIONAL MANAGER COMMUNICATION AND CORRESPONDENCE

The PA will support the Regional Manager's internal and external communication.

Responsibilities

  1. Draft routine correspondence for the Manager's review.

  2. Respond to routine enquiries where authorised.

  3. Coordinate communications with internal staff and external stakeholders.

  4. Ensure important emails and messages are escalated.

  5. Maintain professional communication standards.

  6. Track correspondence requiring follow-up.

  7. Ensure important commitments made through correspondence are added to the action tracker.

  8. Maintain appropriate confidentiality.



15. CONFIDENTIALITY, INFORMATION SECURITY AND RESTRICTED DISCLOSURE

Due to the nature of the position, the PA will have access to highly confidential information belonging to RUHE Global Resources, the Regional Manager, clients, students, staff, universities, partners and other third parties.

All such information must be treated as strictly confidential.

This includes, but is not limited to:

  • Client and student personal information

  • Passport and identity information

  • Visa and immigration documentation

  • Financial information

  • Application information

  • Client correspondence

  • University and partner information

  • Commercial information

  • Pricing and commission information

  • Business strategies

  • Marketing plans

  • Recruitment data

  • Staff information

  • Performance information

  • CRM records

  • Internal reports

  • Management communications

  • Contracts and agreements

  • Passwords and access information

  • System credentials

  • Regional Manager communications and instructions

  • Confidential company documents

  • Information obtained through meetings, emails, WhatsApp or other communication channels

STRICT INFORMATION-SHARING REQUIREMENT

The PA must not share, forward, copy, reproduce, disclose, upload, download, transfer, screenshot, photograph, discuss or otherwise communicate confidential company, client or management information to any person unless they have the appropriate authority and written permission to do so.

Where written permission is required, verbal permission, informal instructions, assumptions, previous practice or personal judgement must not be treated as sufficient authorisation.



16. WRITTEN AUTHORISATION FOR INFORMATION SHARING

Where information is requested by another person, organisation, staff member, client, partner or external party, the PA must:

  1. Confirm whether the requesting person is authorised to receive the information.

  2. Obtain the required written permission/authorisation before disclosure.

  3. Retain an appropriate record of the authorisation.

  4. Share only the information specifically authorised for release.

  5. Use an approved communication channel.

  6. Verify the identity of the recipient where appropriate.

  7. Escalate any uncertainty to the Regional Manager or designated authorised person before disclosure.

No Unauthorised Disclosure

The PA must not disclose confidential information:

  • To employees who do not require it for their role.

  • To friends or family.

  • To former employees.

  • To external agents or partners without authorisation.

  • To clients regarding another client's information.

  • To universities or third parties without appropriate authority.

  • Through personal email accounts.

  • Through unauthorised messaging platforms.

  • Through personal cloud storage.

  • By screenshot or photograph.

  • By forwarding internal emails or documents without permission.

  • By verbally discussing confidential matters in public or inappropriate settings.

Mandatory Principle

WHEN IN DOUBT: DO NOT SHARE — SEEK WRITTEN AUTHORISATION.



17. INFORMATION ACCESS AND NEED-TO-KNOW PRINCIPLE

Access to information does not automatically give the PA permission to disclose or use that information.

The PA must operate according to the need-to-know principle.

The employee may access information only where:

Access is required for the role → Purpose is legitimate → Appropriate authority exists → Information is handled securely.

The PA must not access records simply because they are technically available.

The PA must also ensure that confidential information is not left:

  • Open on unattended computer screens;

  • Printed and unattended;

  • In unsecured folders;

  • On personal devices;

  • In personal email accounts;

  • In publicly accessible locations;

  • In unauthorised cloud storage;

  • In unsecured messaging groups.



18. MANAGEMENT INSTRUCTIONS AND WRITTEN AUTHORISATION

Because the PA works closely with the Regional Manager and may receive instructions from several members of staff, the PA must distinguish between:

An instruction to perform a task

and

Authorisation to disclose confidential information.

An instruction to complete a task does not automatically authorise the PA to disclose confidential information associated with that task.

Where disclosure of confidential information is required, the PA must obtain the appropriate written authorisation before sharing it.

Where there is uncertainty, the PA must:

STOP → VERIFY → SEEK WRITTEN AUTHORISATION → SHARE ONLY WHAT IS AUTHORISED



19. BREACHES OF CONFIDENTIALITY AND COMPLIANCE

Any suspected or actual breach must be reported immediately.

Examples include:

  • Sending information to the wrong recipient.

  • Sharing information without written authorisation.

  • Forwarding confidential emails without permission.

  • Uploading company documents to an unauthorised platform.

  • Sharing screenshots of internal systems.

  • Disclosing client information to another client.

  • Losing confidential documents.

  • Allowing unauthorised access to systems.

  • Using confidential information for personal purposes.

  • Deliberately bypassing IKM or company procedures.

Failure to comply with confidentiality, information-security, written-authorisation and applicable IKM requirements may result in disciplinary action in accordance with company policy and applicable law.

Where a breach may affect clients, partners, regulatory requirements or the company's legal obligations, it must be escalated immediately.



20. REPORTING AND MANAGEMENT INFORMATION

The PA will provide concise and useful information to enable the Regional Manager to make timely decisions.

Reports may include:

  • Daily priority report

  • Weekly Manager schedule

  • Outstanding action report

  • Staff follow-up report

  • Client/application deadline report

  • CRM compliance report

  • Lead and conversion report

  • Business development activity report

  • Partnership follow-up report

  • Event follow-up report

  • Monthly personal sales/revenue report

  • Compliance report

  • Escalation and risk report

Required Reporting Format

Where applicable:

Target → Actual → Variance → Reason → Corrective Action → Owner → Deadline → Result

The PA should avoid producing reports that merely contain activity figures without identifying what the figures mean or what action should follow.



21. DAILY OPERATING SYSTEM

The PA should operate a structured daily workflow.

Start of Day

  1. Review the Regional Manager's calendar.

  2. Review urgent emails/messages.

  3. Review outstanding actions.

  4. Review deadlines due that day.

  5. Review client and partnership priorities.

  6. Confirm meetings and appointments.

  7. Identify potential conflicts or risks.

  8. Present the Manager with the day's priorities.

During the Day

  1. Coordinate meetings.

  2. Monitor actions.

  3. Follow up with responsible staff.

  4. Update trackers and CRM information where applicable.

  5. Handle authorised communications.

  6. Monitor urgent issues.

  7. Support client and business development activity.

  8. Escalate matters requiring Manager intervention.

  9. Ensure information is only shared in accordance with the required authorisation process.

End of Day

  1. Review completed actions.

  2. Identify outstanding actions.

  3. Update the Manager's action tracker.

  4. Confirm priorities for the following day.

  5. Identify missed deadlines or unresolved issues.

  6. Provide a concise end-of-day update where required.



22. WEEKLY OPERATING SYSTEM

At the end of each week, the PA should provide the Regional Manager with a clear overview of:

Manager's Activities

  • Meetings completed

  • Meetings scheduled

  • Outstanding commitments

  • Upcoming deadlines

Team Performance

  • Key targets

  • Actual performance

  • Outstanding activities

  • Staff requiring follow-up

Client Pipeline

  • New leads

  • Consultations

  • Applications

  • Conversions

  • Payments

  • Stalled cases

Business Development

  • New opportunities

  • Partnership follow-ups

  • Events

  • Referrals

  • Commercial opportunities

Compliance

  • Outstanding compliance matters

  • Application administration issues

  • Information-security concerns

  • Policy exceptions or suspected breaches

Risks

  • Overdue tasks

  • Client complaints

  • Missed deadlines

  • Operational issues

  • Escalations



23. PERFORMANCE MANAGEMENT FRAMEWORK

The PA's work will be evaluated based on both support effectiveness and measurable commercial contribution.

Area
KPI
Minimum Standard
Executive Support
Manager's calendar accurately maintained
100%
Meeting Management
Meetings properly scheduled/prepared
100%
Follow-Up
Agreed actions monitored
100%
Deadline Management
Critical deadlines identified and followed
100%
CRM Compliance
Assigned records/actions updated
100%
Team Accountability
Required performance follow-ups completed
100%
Client Support
Assigned client actions followed up
100%
New Clients
Paying clients generated personally
Minimum 6/month
Revenue
Personal revenue/value generated
Minimum ₦2m/month
Business Development
Active prospect pipeline
Maintained continuously
Reporting
Weekly/monthly reports submitted
On time
IKM Compliance
Applicable policies followed
100%
Confidentiality
Unauthorised disclosure
Zero tolerance
Written Authorisation
Restricted information sharing
100% authorised
Visa Administration
Approved procedures followed
100%
Data Security
Security procedures followed
100%
Breach Reporting
Suspected breaches escalated
Immediate


24. COMMERCIAL PERFORMANCE EXPECTATION

The PA must understand that being busy is not the same as being productive.

Performance will therefore be assessed through:

Activity → Result → Analysis → Action → Improvement

For example:


Activity: 30 prospects contacted
Result: 8 consultations
Analysis: 3 converted
Action: Improve follow-up and address common objections
Improvement: Increase consultation-to-payment conversion


The PA should consistently seek to understand:

  • What was done?

  • What result did it produce?

  • What did not work?

  • Why?

  • What should change?

  • Who needs to act?

  • By when?

  • What was the eventual result?



25. AUTHORITY AND ESCALATION

The PA may coordinate, remind, follow up and obtain updates within the authority delegated by the Regional Manager.

The PA must not:

  • Override management decisions.

  • Commit the company to contractual obligations without authority.

  • Negotiate binding commercial agreements without authorisation.

  • Provide unauthorised immigration advice.

  • Approve financial expenditure outside delegated authority.

  • Disclose confidential information without the required written authorisation.

  • Share client information outside the approved need-to-know process.

  • Make employment or disciplinary decisions unless specifically authorised.

  • Bypass IKM or company policies.

Matters outside the PA's authority must be escalated to the Regional Manager or the appropriate authorised person.



26. KEY WORKING RELATIONSHIPS

The PA will work closely with:

Internal

  • Regional Manager

  • Senior Regional Student Recruitment & Marketing Manager

  • Business Operations & Performance Manager

  • Student Recruitment Counsellors

  • Student Recruitment, Marketing & Market Expansion Manager

  • Digital Marketing, Sales & Business Development Manager

  • HR/People Manager

  • Accounting & Finance personnel

  • Marketing Officers

  • Recruitment Officers

  • Administrative and support staff

External

  • Students and prospective students

  • Parents and sponsors

  • Universities and education institutions

  • Recruitment partners

  • Referral agents

  • Schools and education partners

  • Service providers

  • Business partners

  • Event and conference organisers



27. REQUIRED QUALIFICATIONS AND EXPERIENCE

Essential

  • Previous experience as a Personal Assistant, Executive Assistant, Administrative Coordinator, Operations Coordinator, Business Development Assistant or similar role.

  • Excellent organisational and time-management skills.

  • Strong written and verbal communication.

  • Ability to manage multiple priorities simultaneously.

  • Strong follow-up and accountability skills.

  • Good understanding of CRM systems and digital business tools.

  • Strong Microsoft Office/Google Workspace skills.

  • Ability to prepare reports and management information.

  • Commercial awareness.

  • Ability to work with targets and deadlines.

  • Strong attention to detail.

  • High level of discretion and confidentiality.

Desirable

  • Experience in education consultancy, international student recruitment, travel, immigration support or a related sector.

  • Experience working with universities or education partners.

  • Experience in sales or business development.

  • Experience using Zoho CRM or similar CRM systems.

  • Experience coordinating events or education fairs.

  • Experience supporting senior management.

  • Understanding of visa application administration and compliance procedures.



28. REQUIRED COMPETENCIES

Organisation

Ability to manage complex schedules, competing priorities and multiple deadlines.

Communication

Ability to communicate professionally with senior management, clients, universities and staff.

Follow-Through

Ability to ensure that actions are completed rather than simply recorded.

Commercial Awareness

Understanding that operational activity should support service quality, client retention, growth or revenue.

Accountability

Willingness to challenge respectfully, follow up persistently and escalate when required.

Attention to Detail

Ability to identify errors, missing information, conflicting dates and potential risks.

Initiative

Ability to identify what needs to be done without waiting for instructions for every task.

Confidentiality

Ability to handle sensitive business, client and staff information appropriately and strictly.

Compliance

Ability and willingness to follow IKM policies, company procedures and information-security requirements without shortcuts.

Problem Solving

Ability to identify problems, understand their causes and propose practical solutions.

Resilience

Ability to operate effectively in a fast-paced, target-driven environment.



29. PERSONAL ATTRIBUTES

The ideal candidate should be:

  • Highly organised

  • Proactive

  • Reliable

  • Discreet

  • Commercially minded

  • Assertive but professional

  • Detail-oriented

  • Solution-focused

  • Calm under pressure

  • Target-driven

  • Self-motivated

  • Responsive

  • Accountable

  • Professional

  • Trustworthy

  • Excellent at follow-up

  • Compliance-conscious

  • Highly protective of confidential information



30. SUCCESS IN THE ROLE

The PA will be considered successful when:

  1. The Regional Manager's calendar is well controlled and efficiently managed.

  2. The Manager is consistently prepared for important meetings and engagements.

  3. Commitments and actions are properly tracked through to completion.

  4. Critical deadlines are rarely missed because of poor coordination.

  5. Team members are regularly followed up against agreed actions and targets.

  6. CRM and operational information is accurate and current.

  7. Client issues are identified and escalated early.

  8. Visa application administration is handled accurately and in accordance with approved procedures.

  9. IKM policies and company procedures are consistently followed.

  10. Confidential information is never disclosed without appropriate written authorisation.

  11. University and partnership follow-ups are completed promptly.

  12. The Manager has greater time to focus on strategic leadership and commercial growth.

  13. The PA consistently achieves the minimum 6 new paying clients per month.

  14. The PA consistently generates at least ₦2,000,000 in monthly revenue/value.

  15. The PA contributes measurable value to the wider regional team's performance.

  16. The PA maintains a clear audit trail of significant administrative and compliance activities.

  17. The PA identifies operational risks before they become serious problems.



31. ROLE SUCCESS FORMULA

The role can be summarised as:

ORGANISE → COORDINATE → MONITOR → FOLLOW UP → COMPLY → PROTECT → ESCALATE → CONVERT → REPORT → IMPROVE

The PA should ensure that the Regional Manager's priorities are translated into coordinated action and measurable results while protecting the confidentiality, integrity and compliance of the company's operations.

The role is ultimately successful when the Regional Manager has more time to lead, build partnerships, acquire high-value clients and grow the region because the PA has ensured that the operational details, follow-ups, deadlines, client administration, compliance requirements and agreed actions are under control.



32. EMPLOYEE ACCOUNTABILITY STATEMENT

I understand the responsibilities, performance expectations, commercial targets, confidentiality obligations and compliance requirements associated with this role.

I understand that my performance will be assessed not only on the completion of administrative tasks but also on my ability to:

  • Provide effective support to the Regional Manager;

  • Ensure follow-through across the team;

  • Maintain operational discipline;

  • Support visa application administration accurately and compliantly;

  • Follow all applicable IKM and company policies;

  • Protect confidential company, client and management information;

  • Obtain written authorisation before sharing restricted information;

  • Contribute directly to client acquisition and revenue generation; and

  • Identify, escalate and help resolve operational risks.

By accepting offers for this role, I understand that access to confidential information does not constitute permission to disclose that information and that information may only be shared where the appropriate authority and required written permission have been obtained.

I understand that failure to comply with confidentiality, information-security, written-authorisation, visa administration, IKM or company policy requirements may result in disciplinary action in accordance with company policy and applicable law.



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