Assistant Marketing Manager

THE OPPORTUNITY

Hero Experiences Group is looking for an Assistant Marketing Manager to support the Head of Marketing in running day-to-day marketing across all our brands in the UAE and Saudi Arabia.

Working closely with the Head of Marketing, you will help turn plans into campaigns that go live on time, coordinate our agency and freelance partners, and help make sure every brand is ready to sell.

This is a hands-on role for a marketer who likes to see delivery through from brief to results, and who wants to grow into marketing leadership.

ABOUT HERO EXPERIENCES GROUP

Hero Experiences Group is the pioneer behind some of the most extraordinary travel experiences in the UAE and Saudi Arabia. From luxury desert safaris to hot air balloon flights over the ancient landscapes of AlUla to outdoor adventures designed to challenge and inspire – every experience we craft is rooted in a single belief: that every person has a story worth telling. Your Life. Your Story. Be a Hero.

Our portfolio includes Platinum Heritage Dubai, Platinum Heritage Saudi, Hero Balloon Flights Dubai, Hero Balloon Flights AlUla and Absolute Adventure. The Group is growing, with new experiences and launches ahead.

That means a growing portfolio across air and land, serving domestic and international guests – and a marketing team with a lot to build.

WHAT YOU WILL DO

Campaigns & Marketing Calendar

Help plan and deliver campaigns for all our brands from brief to go-live, in line with the annual marketing calendar: season openings, Ramadan and Eid, Easter, summer, National Day and festive. Write clear briefs, manage timelines and approvals, and make sure every campaign launches on time, on brand and in English and Arabic.

Agencies, Freelancers & Content

Manage day-to-day relationships with our paid digital agency, PR partners, freelance designers, photographers and videographers. Brief them, review their work, hold them to agreed scopes and deadlines, and make sure we get value for money. Plan and coordinate content shoots with our freelance photographers and videographers, and oversee the content bank.

Digital Campaigns & Optimisation

Work with our paid digital agency to plan and optimise campaigns across Meta, Google, TikTok and OTAs. Set up and review A/B tests on creative, audiences, offers and landing pages, move budget to the channels that convert, and make sure tracking (GA4, pixels and UTMs) is accurate.

Websites, Booking & Distribution

Keep brand websites and booking engines accurate, up to date and ready to convert, working with developers and the Reservations team. Manage OTA listings (such as GetYourGuide, Viator, Klook and Tripadvisor) and Google Business Profiles. With the Sales team, produce trade kits, rate cards and sales collateral for hotels, DMCs, concierges and tour operators.

New Launches

Support the Head of Marketing on new experiences and brand launches: help set up websites, ad accounts, pre-sales and launch campaigns, working with the Social Media Executive on new social accounts, and coordinate suppliers, events and permits. Work closely with operations teams on site and with our partners.

Reporting, Budget & Stakeholders

Produce a monthly dashboard on bookings and revenue by channel, cost per booking, return on ad spend and campaign results, with clear recommendations. Track spend against budget, check supplier invoices and flag risks early. Work closely with Sales, Operations, Reservations and Finance, and deputise for the Head of Marketing when required.

WHAT WE ARE LOOKING FOR

• At least 4 years in marketing, including at least 2 years running campaigns or projects end to end; tourism, hospitality, attractions or destination marketing strongly preferred; launch or pre-opening experience a plus
• Excellent written and spoken English; Arabic a plus
• Proven multi-brand campaign delivery in the UAE; experience with Saudi Arabian audiences a strong plus
• Hands-on experience managing agencies and freelancers, and working with paid digital, social media, websites (CMS) and OTAs
• Strong in digital campaigns: channel planning and optimisation across Meta, Google, TikTok and OTAs, and moving budget to what converts
• Hands-on A/B testing of creative, audiences, offers and landing pages, and confident reporting with GA4, Meta and Google Ads, and Excel or Google Sheets
• Bachelor's degree in Marketing, Communications or a related field
• Valid UAE driving licence; able to travel to our UAE sites and occasionally to AlUla

THE PERSON

A doer with a plan. The ideal candidate should be highly organised, comfortable working with clear timelines and well-structured briefs, and capable of seeing campaigns through from planning to launch and performance analysis. They should remain calm under competing deadlines, hold external partners to high standards while maintaining strong working relationships, and place equal importance on creative quality and measurable results.

WHY HERO EXPERIENCES GROUP

A front-row seat in one of the region's most exciting experiential tourism stories: a growing portfolio across two countries, with hands-on responsibility and room to grow.

WHAT WE OFFER

• Contract type: Full-time, fixed-term contract (in line with UAE Labour Law)
• Start date: As soon as possible
• Remuneration: Competitive salary
• Benefits: Medical insurance, employment visa, annual leave ticket (after one year), discounted gym membership and upskilling programmes, plus complimentary access to the Group's experiences, in line with Company policy



To apply: Send your CV to marketing@hero-experiences.com with the job title in the subject line. In a few lines, tell us why you would be a great fit for Hero Experiences Group, share 2–3 campaigns you have delivered (with results), and include your notice period and expected salary.