B2B Sales Executive – Fashion Wholesale

About Flender

Flender is an independent international fashion distribution and brand agency based in Dubai. We connect global brands with retailers across the GCC, Turkey, Russia/CIS, India, South Africa and other international markets.

Our business combines wholesale sales, brand development, market knowledge, B2B systems and structured commercial data. Paris Fashion Week is an important part of our seasonal sales calendar, where we meet brands and customers during key selling periods.

About the role

We are looking for an outgoing, observant and commercially minded B2B Sales Executive who enjoys being in the market, meeting people and understanding what is happening in fashion retail.

You will spend time with customers, store teams and potential retail partners. You will identify opportunities, build relationships and turn what you learn in the market into useful commercial activity.

This is an early-career role with structured room to grow. Important customer and brand relationships will initially remain with our Sales Director and will be transferred gradually as you learn the business, demonstrate strong follow-up and build trust.

What you will do

• Visit stores, malls and relevant retail areas across Dubai and the UAE.
• Speak with store teams and observe products, brands, presentation, customer behaviour and market activity.
• Turn your observations into clear weekly or monthly market updates.
• Support existing customer relationships, seasonal conversations, store training and regular follow-up.
• Research and qualify potential retail customers and identify the right contacts within them.
• Keep leads and next steps organised, accurate and moving.
• Use customer and stock information to identify relevant reorder opportunities.
• Arrange conversations and follow up proactively rather than waiting for customers to contact us.
• Identify practical ways to improve brand visibility, including product focus, staff knowledge, windows and targeted retail support.
• Work with the Sales Team to prepare customer and product information.
• Support Flender’s Paris Fashion Week programme, including appointments, showroom organisation, customer hosting, sales meetings and follow-up.

What we are looking for

• Early experience in fashion retail, a showroom, hospitality, business development or another customer-facing environment. Strong graduates with the right personality are also encouraged to apply.
• A genuine connection to fashion, particularly streetwear, sneakers and contemporary brands.
• Confidence starting conversations and building relationships with new people.
• Strong observation and listening skills.
• A professional, credible and approachable presence.
• Commercial curiosity and an interest in turning conversations into practical opportunities.
• Good organisation and disciplined follow-up.
• Strong written and spoken English.
• The willingness to travel regularly to stores and customers around Dubai and the UAE.
• The ability to obtain the documents required for international business travel.

Additional languages are an advantage but are not required. Access to a car is also an advantage for regular customer and market visits.

You could be a particularly good fit if you

• Feel energised by people, stores and busy retail environments.
• Naturally notice what is selling, how products are presented and which brands are gaining attention.
• Enjoy asking questions and learning directly from the market.
• Can be sociable and relationship-oriented while remaining organised.
• Want to build a career in international fashion wholesale and brand development.

Growth in the role

This role is designed to develop through hands-on experience. You will initially support the Sales Director and wider team while learning our brands, customers, collections and markets.

As you build knowledge and trust, you will gradually take more responsibility for customer relationships, new business opportunities, reorders and sales activity.

Location, benefits and travel

This is an office-based position at Flender’s office in Dubai Design District (d3), a leading hub for fashion, design and the creative industries in the UAE. The role also includes regular customer, store and market visits across Dubai and the UAE.

Flender provides a UAE employment visa and medical insurance.

Occasional regional travel may be required. Attendance at Paris Fashion Week during key seasonal selling periods is an important part of the role. You will help host customers and support the commercial programme before, during and after the market.

How to apply

Please apply with your CV and a short note explaining why the role interests you.

• Flender considers candidates based on their abilities, potential and suitability for the role.