Bezi — Growth Marketing Lead

About Bezi

Bezi is building next-generation developer tools for game creators. The company is a well-funded Series A startup with approximately 25 employees and $13M raised from Benchmark, Uncork Capital, and notable angels. Bezi is preparing to double its product offering and expand its market opportunity with an October launch.

About the role

Bezi is hiring its first growth marketing leader. This is a hands-on IC role with broad ownership across the full acquisition funnel and a clear path to building and leading a team as the company scales. You will work closely with the founders and cross-functional partners to create the growth engine from scratch for a technical, discerning audience of game developers.

This role is remote within North America. You must be able to work Pacific or Eastern hours and should expect to join the team in the San Francisco office multiple times per year.

What you'll do

• Own growth and reach across all channels: target the right people, in the right place, with the right message; partner with Content to build, execute, and optimize the acquisition playbook.

• Grow Bezi's social presence by developing the distribution playbook, building audience, and turning social into a compounding acquisition channel.

• Manage and optimize paid acquisition campaigns across Google Ads, YouTube, Reddit, and X to drive efficient user acquisition.

• Own and expand organic search end-to-end, including content SEO, technical SEO, and answer engine optimization (AEO).

• Develop programs to distribute community-generated content, including Discord activity and user-created games, to the broader game developer community.

• Build and manage relationships with game developer content creators, including YouTubers, LinkedIn voices, and X influencers, and incorporate them into campaigns and product launches.

• Bridge Content, Product Marketing, and Growth so the right content reaches the right audience through the right distribution channels.

• Gather data, close measurement gaps, identify early opportunities, and improve every part of the growth playbook.

• Collaborate with Sales to support Bezi's emerging B2B motion and compound acquisition efforts into revenue.

What we're looking for

• 3–6 years of experience in growth marketing or demand generation, ideally in an early-stage startup environment.

• A track record of measurable growth in social channels beyond TikTok and Instagram.

• Hands-on experience managing or optimizing paid acquisition campaigns on platforms such as Google, Reddit, YouTube, or X.

• Experience owning SEO and/or AEO funnels end-to-end.

• Growth experience targeting a technical ICP, especially in B2C2B products, developer tools, gaming, or similarly technical audiences.

• Comfort setting strategy while executing tactically in a build-from-scratch environment.

• Based in North America and able to work Pacific or Eastern hours.

Nice to have

• Experience in developer tooling, game engines, gaming platforms, creator ecosystems, or community-driven products.

• Experience with companies such as Unity, Epic Games, Roblox, Overwolf, Figma, Vercel, Replit, Railway, Supabase, Retool, Linear, Framer, Discord, Itch.io, Newzoo, Notion, Miro, Loom, Webflow, Airtable, Amplitude, PostHog, Stack Overflow, GitLab, DigitalOcean, Twilio, Algolia, Snyk, Demand Curve, Refine Labs, Powered by Search, Kalungi, Hey Digital, Draft.dev, or comparable companies.

• Experience building creator partnerships, community programs, or distribution loops around user-generated content.

• Experience supporting an emerging B2B or sales-assisted motion.

What success looks like

In the first phase, you will establish the channel strategy, improve measurement, launch and optimize paid programs, grow Bezi's social and organic presence, and build repeatable acquisition loops. Over time, the scope and compensation will expand as you demonstrate impact and take on team-building responsibility.

Compensation and equity

The base salary range is $120,000–$185,000 per year. Bezi offers meaningful early-stage equity in the form of stock options; grant size varies with experience and negotiation. Bezi also offers multiple in-person team gatherings each year and is open to visa transfers such as OPT and H-1B transfers.

The base pay range for this role is $120,000 – $185,000 per year.