Customer Marketing Manager
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About Us
At Roca Alliances Our mission is to inspire nearshore outsourcing to Latin America, as our expertise is providing customized services to help companies from the U.S., Canada, and Europe expand their operations through guided entry with our consolidated experience in the Latin American region. We are an expert recruitment firm, connecting top talent with leading global companies. We deliver tailored hiring solutions to ensure the perfect match for each role. With deep insight into industry trends, we drive targeted, efficient recruitment that builds long-lasting partnerships and supports business growth. Our mission is to inspire and help businesses thrive by delivering the right professionals to meet their needs.
Job Description
About the client
Our client is a global SaaS company building field service management software for trades businesses such as electricians, plumbers and HVAC contractors. It has customers and teams across the United States, the United Kingdom, Australia and New Zealand.
About the role
The Customer Marketing Manager turns customers into enthusiastic advocates and helps them share their experiences on Google, G2 and other key review platforms. You will design and run strategies that build customer excitement, strengthen the brand's reputation and make it easy and rewarding for users to become vocal champions.
What you'll do
- Design and execute strategies that build customer enthusiasm and amplify the brand's reputation.
- Develop and run customer communication strategies, including B2B email campaigns.
- Work with other teams to keep messaging consistent across the customer journey.
- Own the planning and execution of customer events.
- Manage sponsorship opportunities for customer and industry events.
- Own and optimize the customer review strategy, and launch campaigns to generate new reviews.
- Identify and develop customer advocates and case studies with cross-functional teams.
- Track program performance and report on results.
Tools
HubSpot • Salesforce • G2 • Review platforms
Requirements
- 3–5+ years of experience in customer marketing, customer advocacy or a related B2B marketing role.
- Proven ability to manage customer programs and communications.
- A track record of executing B2B email marketing campaigns.
- Experience with marketing and CRM tools such as HubSpot, Salesforce and G2.
- Strong project management and excellent communication skills.
- Highly organized and detail-oriented, with a data-driven, analytical mindset.
- A collaborative, adaptable self-starter, comfortable working with global stakeholders.
- Advanced English.
Benefits
- Permanent contract (contrato a término indefinido) with all legal benefits
- Competitive salary
- Private health insurance (medicina prepagada)
- Relocation bonus to Medellín
- On-site role in Medellín with parking
