Director of Creative Development, Financial Services

Director of Creative Development, Financial Services

This role provides single-point creative leadership for our primary Financial Services & Fintech strategic partnership across both pre-sale development and post-sale production. You will turn abstract financial concepts (digital payments, card features, literacy tools, co-partner app mechanics) into visually compelling, highly engaging content moments. From crafting pitch presentations for financial executive teams to managing app UI callouts on set during high-stakes shoots, you will own the entire account lifecycle end-to-end.

What You'll Do

• Pre-Sale Narrative Creation: Design creative pitches, tiered integration options, and campaign story arcs that translate complex payment mechanisms and fintech features into organic challenge or spectacle moments.
• Executive & CMO-Level Pitching: Lead creative discussions on brand calls as needed, articulating how financial concepts achieve client KPIs (acquisition, card usage, trust) while defending organic creator storytelling.
• Writers' Room Integration: Work with writers to build payment dynamics, app features, or transactional mechanics directly into narrative structures.
• Production & Live-Set Oversight: Partner with AD Activation for on-set execution of financial integrations, ensuring card appearances, app interactions, and transaction beats are captured clearly during fast-moving shoot days.
• Post-Production Polish: Collaborate with edit teams to ensure app graphics, disclosures, and payment animations meet high financial brand standards without disrupting video retention.

Candidate Profile & Requirements

• 10–15 years of integrated creative direction and production experience within top agencies, financial institutions, or creator media networks.
• Financial Services & Fintech Industry Expertise: Substantial experience leading creative strategy and production for consumer banking, payment networks, fintech platforms, or youth-focused financial tools. Must possess an understanding of financial compliance, trust-based messaging, card network rules, and digital transaction mechanics.
• Full-Lifecycle Capability: Proven skill in moving seamlessly from high-level strategic pitching and presentation decks to floor-level production, edit bay oversight, and call-sheet coordination.
• YouTube Mechanics Literacy: Native fluency in short/long-form YouTube video pacing, audience psychology, and converting abstract concepts into tangible, visual entertainment.
• Location: Based in or willing to relocate to Greenville, NC, with travel required for production shoots.