Founding Marketing Lead

About the Role

As Founding Marketing Lead at an early-stage AI infrastructure startup, you will build awareness, adoption, and community among technical users. You will work closely with product, sales, leadership, and external partners to turn launches and ecosystem activity into sustained product usage.

What You'll Do

• Lead US product launches, from early researcher outreach through signups, activation, onboarding, and weekly usage tracking.

• Build and manage technical communities across Discord and Slack, including product updates, office hours, and community CRM workflows.

• Plan hackathons, meetups, and ecosystem events with cloud and hardware partners to support adoption and pipeline.

• Coordinate conference presence, including demos, meetings, and post-event follow-up.

• Manage partner co-marketing programs, PR coordination, and university or research-lab partnerships.

• Develop customer case studies, references, and speaking opportunities, and manage each asset through publication.

• Represent the company on social channels, create launch and event content, and share relevant audience insights with the team.

• Conduct weekly user interviews and bring feedback on product usage, challenges, and willingness to pay to the product team.

What We're Looking For

• 4 to 7 years of experience in growth, community, developer relations, or ecosystem marketing at an AI, infrastructure, or developer tools company.

• Experience growing product adoption or a technical community with measurable results, ideally at an early-stage startup.

• Technical fluency to demonstrate AI and machine learning products and engage credibly with ML and robotics researchers.

• Comfort working autonomously across growth, community, content creation, events, and partner coordination.

• Experience with Discord, Slack, a CRM such as HubSpot, LinkedIn, X, analytics dashboards, email marketing, and video or demo editing tools.

• University or research-lab partnership experience is a plus.

Compensation & Benefits

Annual salary: $150,000 to $200,000. Visa sponsorship is available.

Location

Hybrid, based in San Francisco, United States.