Performance Growth Marketing Lead

About the Role

Own paid acquisition for a growing online marketplace serving specialized vehicle and equipment buyers and sellers. This hands-on role will shape channel strategy, drive measurable revenue growth, and balance customer acquisition with marketplace health.

What You'll Do

• Lead paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline, revenue growth, and customer acquisition efficiency.

• Make disciplined investment decisions as channels mature and growth targets evolve.

• Develop hypotheses, run landing page and creative tests, analyze results, and iterate on campaigns.

• Apply rigorous measurement, including incrementality, multi-touch attribution, and test design, while making informed decisions when data is incomplete.

• Partner with Sales, Product, Operations, and Marketing to identify growth opportunities beyond paid acquisition.

• Brief creative teams and guide high-velocity testing based on what drives conversion.

What We're Looking For

• Three to five years of growth marketing experience, including ownership of paid acquisition at a high-growth startup or technology company.

• Hands-on expertise with Meta Ads and Google Ads, experience managing seven-figure paid social budgets, and familiarity with emerging paid channels.

• A record of scaling acquisition while maintaining efficiency and driving measurable business growth.

• Experience with CRO, landing pages, web experiments, or partnerships; marketplace experience is a plus.

• Comfort building programs in a lean, fast-moving environment and working across teams.

• A bachelor's degree from an accredited university.

• Familiarity with Google Analytics, Looker, SQL, Excel, landing page tools, and attribution platforms.

Compensation & Benefits

Annual salary: $120,000 to $175,000. Visa sponsorship is available.

Location

On-site, five days per week in New York, New York.