General Manager

Position Overview

The General Manager leads GreenSM's launch and growth in Qatar, owning the full P&L and building an all-electric ride-hailing and mobility business from the ground up.

Job title: General Manager, GreenSM Qatar

Location: Doha, Qatar (with regular travel to other cities)

Reports to: Regional CEO / Head of International Markets, GreenSM

Employment type: Full-time, permanent

Language: English (required);

Purpose of the role: Establish GreenSM as Qatar's leading EV mobility brand by building a safe, reliable and profitable operation, a strong local team and constructive relationships with regulators, partners and the community.

Key Responsibilities

1. Strategy and P&L

• Develop and execute the Qatar market entry and 3–5 year growth strategy, aligned with GreenSM's regional and global plans.
• Own the annual budget, revenue targets, unit economics and path to profitability; report results to regional leadership.
• Identify new service lines and expansion cities beyond Doha and build business cases.

2. Operations and fleet

• Oversee day-to-day ride-hailing operations: fleet deployment, dispatch, utilisation, trip quality and cost control.
• Manage EV procurement, maintenance, depots and fleet lifecycle with suppliers and service partners.
• Plan and roll out charging infrastructure, including depot charging, public partners and grid or power-supply arrangements.

3. Drivers and supply

• Build driver recruitment, onboarding, training, incentive and welfare programmes, including partner-driver and fleet-owner models.
• Maintain driver standards, retention and a fair, transparent earnings model.

4. Commercial, marketing and customer experience

• Lead brand launch, rider acquisition, pricing, promotions and partnerships (corporate, hospitality, airports, mobile money and payment providers).
• Drive customer service quality, app ratings and complaint resolution.
• Work with the product and technology teams to localise the app, payments and features for users.

5. Regulatory, government and stakeholder relations

• Secure and maintain all licences and approvals, Qatar Revenue Authority, county governments, Qatar Power and other relevant bodies.
• Ensure compliance with Kenyan law on transport, employment, tax, data protection and EV import and standards.
• Represent GreenSM with government, industry associations, investors, media and local communities.

6. Safety, quality and risk

• Set and enforce safety, security, insurance and incident-response standards for riders, drivers and vehicles.
• Maintain risk, audit and governance controls in line with group policy.

7. People and culture

• Recruit, develop and retain a high-performing local leadership team and a wider workforce.
• Build a culture of safety, integrity, customer focus and sustainability, with strong coordination between local and head-office teams.

Requirements

Qualifications

• Bachelor's degree in Business Administration, Engineering, Economics or a related field; MBA or equivalent is an advantage.

Experience

• 10+ years of progressive experience, including 5+ years in a general management or country-head role with full P&L accountability.
• Proven track record launching or scaling a business in ride-hailing, mobility, logistics, automotive, EV, e-commerce or another consumer technology or platform business.
• Strong understanding of the business, regulatory and political environment, with an established network in government and industry.
• Experience managing large, operations-heavy teams and multiple stakeholders across countries is an advantage.

Skills and attributes

• Strategic thinker with strong commercial, financial and analytical skills.
• Hands-on, entrepreneurial and resilient in fast-growing, start-up environments.
• Excellent leadership, negotiation, communication and stakeholder management skills.
• Knowledge of EV technology, charging infrastructure and sustainability is a strong plus.
• Fluent in English. Comfortable working with a multicultural, cross-border team.
• Strong integrity and commitment to safety, compliance and ethical business practice.
• Willingness to travel within Qatar and to regional or head-office locations as needed.

Key Performance Indicators

Financial: Revenue, gross margin, EBITDA and cash burn against budget; progress to break-even

Growth: Active riders and drivers, trips per day, fleet utilisation, market share in Nairobi and new cities

Service quality: App rating, ride cancellation and wait times, complaint resolution time

Safety and compliance: Incident rate, licence and audit status, zero major regulatory breaches

Fleet and charging: Vehicle uptime, charging availability, cost per km

What We Offer and How to Apply

• A chance to lead the launch of a pioneering green mobility brand in Middle East.
• Competitive compensation package: base salary plus performance bonus (to be confirmed by HR).
• Health insurance, relocation or housing support where applicable, and international career development.
• Direct exposure to GreenSM's regional and global leadership.

To apply: Send your CV and a short cover letter to the HR team at [v.dir.rec@greensm.com], with the subject line "General Manager, GreenSM Qatar".