General Manager and Chief Operating Officer, Marcella Club

Position Title: General Manager and Chief Operating Officer, Marcella Club

Company: Marcella Club/Reef Capital

Salary: Commensurate with Experience

Location: Park City, UT


About Reef:

Reef is a Utah-based vertically integrated investment and development firm founded in 2005. Reef's team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States.

Built on two decades of success, our investment approach combines proven expertise with purposeful innovation. Reef's team has completed more than 500 transactions across all lines of business. In addition to our real estate investment strategy, Reef and/or affiliates own and operate various businesses that add significant long-term value to its projects. We have grown rapidly, growing from about 25 employees to well over 400, with managed assets on behalf of over 750 institutional and individual partners worldwide.

With the motto "Expect the Best," Reef's most prominent developments include Black Desert Resort, a $2 billion luxury resort in Ivins, Utah; Marcella, a luxury private golf community in Park City, Utah; Tributer Resort, Virginia's newest premier private lakeside golf destination; Cornerstone Club, a 5,000-acre residential community, private club, and resort in Telluride, Colorado; Sweetens Cove, a renowned and evolving golf destination nestled in the Tennessee Valley; and the restoration of the historic Coco Palms Resort in Wailua, on the island of Kauai, Hawaii.

Our culture is defined by a shared set of principles that guide how we think, collaborate, make decisions, and pursue success together. This mindset serves as the foundation for the five principles that define how we work together: first, we are One Reef, always prioritizing the success of the whole over individual agendas; we speak candidly and respond collaboratively; we move in solidarity once a decision is made; we take full accountability for outcomes in our domain; and we refuse to settle for anything less than extraordinary. These aren't aspirational values posted on a wall. They are the behaviors we hire for, develop, reward, and exhibit each day. Candidates who thrive at Reef bring energy, ownership, and a genuine commitment to raising the bar on everything they touch.

About Marcella:

Marcella brings together two master-planned communities, offering owners access to one of the most exclusive private club experiences anywhere. At Deer Valley® East Village, Marcella features ski-accessible homesites and an Olson Kundig-designed lodge with direct access to 4,300 acres of skiable terrain. Marcella Jordanelle Ridge is centered around two championship golf courses and a highly curated short course, including the first Tiger Woods-designed course in the Mountain West. Together, these communities create a rare alpine lifestyle defined by exceptional amenities, unparalleled access, and a deeply curated member experience.

More than a collection of amenities, Marcella is building a community centered on friendship, shared experiences, and a lasting connection to the mountains. As the club continues to evolve, its focus is on creating a welcoming environment where members feel connected, valued, and proud to be part of something special.

Position Summary:

Marcella is seeking its first General Manager/Chief Operating Officer to establish and lead all club operations from foundation building through long-term growth. This leadership role oversees the development and delivery of exceptional service, a full range of amenities, strong financial performance, and a distinctive membership experience.

The GM/COO will lead a year-round private club experience spanning dining, skiing, hospitality, recreation, golf, and member programming across multiple locations. The ideal candidate brings a strong luxury hospitality mindset, an understanding of mountain club and/or resort operations, and the ability to create a seamless and personalized experience for members throughout every season.

Success in this role requires a service-driven, operationally disciplined, communicative leader who thrives in a dynamic, entrepreneurial environment and is energized by building teams, systems, and culture from the ground up. As Marcella continues to develop, this individual will play a critical role in bringing new amenities online, navigating evolving operations, and building a club culture that reflects Marcella's long-term vision.

The GM/COO must be a visible, approachable leader who builds genuine relationships with members and staff, communicates proactively, and creates a welcoming environment where members feel connected to the club and one another.

This role is the Club's ultimate ambassador and drives membership sales velocity and strategy, as well as the member experience. It is a demanding and rewarding opportunity with meaningful influence on Marcella's future. The position will also support the Reef network of Clubs by helping strengthen Reef's brand through Marcella's excellence and collaboration across the broader portfolio.

The GM/COO reports to the Chief Hospitality Officer and Marcella's strategic leadership team. This is a rare opportunity to build a year-round mountain club from the ground up: one community, multiple locations, and a full range of amenities, with the backing of an owner committed to long-term excellence. The first GM/COO will shape the team, the standards, and the culture.

Responsibilities:

Club Operations

• Oversee day-to-day club functions, including food and beverage, ski operations, member services, club facilities, programs and events, outdoor activities, the golf experience, and related amenities.
• Create a consistent, high-quality hospitality experience across Marcella's multiple locations, ensuring members enjoy seamless service and a sense of connection regardless of the amenity or season.
• Oversee operations of the Family Clubhouse, Golf Clubhouse, golf practice facility and pro shop, and racquet center, including programming, staffing, service standards, and activation.
• Direct the full operation of Marcella's Mountain Lodge at Deer Valley East Village, including food and beverage, activities, pool, and the on-mountain experience.
• Create and lead the ski member experience, ranging from ski valet, equipment storage, mountain guest services, transportation GM/COOrdination, and seasonal operations, ensuring an effortless experience for members and their guests.
• Guide the experience at Marcella on Main, centrally located on Main Street inside the Albion hotel, including food and beverage amenities and member programming.
• Build a high-quality, renowned recreational program across the Club including but not limited to fitness, racquet sports, pool operations, and outdoor experiences both on and off property across traditional sports as well as new activities.
• Develop and manage Marcella's transportation program, providing coordinated shuttle service across all Marcella facilities.
• Lead the operational planning and phased opening of new club amenities, coordinating staffing, training, service standards, systems, and member communications as facilities come online.

Membership and Community

• Be the driving force of membership sales and strategy, partnering with marketing and sales teams on initiatives that support member recruitment, brand positioning, and community engagement.
• Serve as a visible and approachable leader within the Marcella community, building personal relationships with members, actively seeking feedback, and anticipating their needs, while ensuring responsive service, open communication, and a connected club community.
• Lead proactive member communications related to club operations, amenity openings, construction impacts, and service enhancements, helping members stay informed and engaged as Marcella evolves.
• Create opportunities for meaningful member connections through programming, events, and shared experiences that strengthen the culture and community of the club.
• Lead a member experience that combines personalized service with intuitive technology, making every interaction seamless and responsive.

Leadership, Culture, and Financial Performance

• Embody and promote Marcella and Reef's culture throughout all aspects of operations.
• Recruit, develop, and lead a high-performing team that consistently delivers service aligned with Marcella and Reef standards, building a positive, member-focused team culture rooted in hospitality, respect, accountability, and a shared commitment to creating exceptional experiences.
• Establish and uphold performance expectations, service standards, and accountability across all departments.
• Create operational systems, reporting tools, and processes to monitor performance, financial results, and project timelines.
• Prepare and manage the annual operating budget; monitor expenses and revenues; implement cost-management measures; and review financial performance regularly with senior leadership to ensure accuracy and alignment with annual budgets and long-term financial objectives, while maintaining high-quality member experiences.
• Partner with Reef leadership to develop long-term operational strategies and identify opportunities to enhance efficiency, service, and member engagement.
• Operate effectively at both strategic and tactical levels-balancing forward-looking leadership with careful attention to detail and hands-on operational management.

What Success Looks Like:

• Members experience consistent, personal service with every employee, at every location and in every season.
• Each new amenity comes online with a trained team, working systems, and clear member communication already in place.
• Membership sales and retention are strengthened by an experience members recommend to others.
• A trusted team of passionate leaders, budget discipline, and a reporting rhythm are in place and hold up through continued growth.
• Marcella is a recognized contributor to the Reef network and brand.

Qualifications:

• Minimum of 10 years of progressive leadership experience in luxury hospitality, private club, or destination resort management, with demonstrated senior operational leadership experience. Prior GM, GM/COO, or equivalent senior operating experience is strongly preferred.
• Bachelor's degree preferred
• Homeowners' association (HOA) experience is preferred.
• Experience in sales or selling club memberships is preferred
• Experience leading operational planning during the development of a high-end community, including clubhouse openings, FF&E procurement and installation, and amenity activation.
• Experience overseeing complex, multi-property or multi-amenity hospitality operations, ideally encompassing a combination of lodging, recreation, food and beverage, and member or guest services.
• Demonstrated experience opening new facilities, building operational teams and systems, and maintaining exceptional service during periods of construction, growth, or operational transition.
• Demonstrated ability to build, mentor, and lead teams in a service-driven environment.
• Strong communication and interpersonal skills with the ability to engage members, staff, ownership, and stakeholders.
• Proven financial acumen, including budget development, forecasting, and management.
• Strong understanding of luxury hospitality, ski and/or golf resort operations, food and beverage, and year-round recreational experiences.
• Strong food and beverage background, with a record of elevating dining in a private club or luxury setting.
• Ability to oversee golf operations across multiple courses and a practice facilitities.
• Experience in mountain resort operations is strongly preferred, including familiarity with ski valet, mountain guest services, winter programming, outdoor pursuits, seasonal staffing, guest transportation, and the operational needs of a luxury ski experience.
• Demonstrated ability to build a strong member or guest community through personalized service, relationship development, proactive communication, and thoughtful programming.
• Skilled in conflict resolution and capable of making timely, well-informed decisions.
• Commitment to delivering exceptional experiences.
• Ability to work evenings, weekends, holidays, and peak-season schedules as needed.

Company Benefits

• 401(k) Plan with Company Match
• Generous Health Plan with HSA Match
• Flexible Paid Time Off
• Cell Phone Service Allowance
• Discounts at Company-Owned Resorts and Golf Courses
• Annual Performance Incentive
• Relocation Support if Not Local