Harry’s Brand Manager, International

About the team

The UK Intl team is dedicated to building a men’s grooming brand that puts the customer at the core of everything we do: understanding the needs and motivations of our shoppers is critical to ensure what we’re building resonates powerfully with our target.

The Brand team are a strategic function and think through the implications of marketing activity across channels with our consumer and brand goals in mind. We interface and communicate with multiple areas of the business including Retail, Creative and Design, Growth Marketing, Category Analytics, and many more.

At Harry's we're small but incredibly ambitious, and we've got big plans for the future. Cracking the men’s grooming market is a big job, and we are looking for someone who is up for the challenge.

About the role

We are looking for a commercially minded and creatively driven Brand Manager to own the development and execution of our brand portfolio. You will be the primary guardian of brand equity — translating consumer insight into compelling propositions, leading integrated campaigns, and working cross-functionally to ensure every touchpoint reflects our brand standards.

The ideal candidate is thoughtful, proactive, collaborative and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and equity, spearheading product commercialization and executing breakthrough go-to-market plans.

As a Brand Manager for Harry’s International, you will play a critical role in shaping the future of Harry’s as we expand our footprint beyond shave & the UK, taking our brands into new markets and new categories. This role offers the opportunity to lead end-to-end brand management, from insight to execution, and make a significant impact at a pivotal time for the business.

What you will accomplish

Brand Strategy & Equity

• Lead execution in partnership with the Head of Brand to build brand awareness and familiarity and deepen customer loyalty.
• Analyze business performance, in-market results and consumer insights to identify trends, inform strategy, and optimize brand performance across channels, using data and testing to continuously improve marketing effectiveness.
• Distill and champion key product differentiators by understanding what’s resonating with consumers and embedding those insights into positioning, messaging, and innovation plans.
• Translate findings into actions for brand health metrics (awareness, penetration, NPS).
• Manage campaign performance tracking, reporting on KPIs and optimising in-flight where possible.

Campaign & Content Development

• Build the annual brand and marketing calendar, defining priority moments, owning the media and messaging hierarchy in close partnership with Retail, Amazon and DTC.
• Lead the creation of omni channel (Retail, DTC, Amazon) marketing campaigns from brief to execution — spanning Media, digital, social, retail, and PR.
• Build integrated, full-funnel media plans across paid, owned, earned and shared channels, making budget trade-offs between brand and performance activity.
• Partner with creative agencies and internal studio teams to produce on-brand assets at pace and quality.
• Oversee copy, visual identity, and tone of voice across all brand communications.
• Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
• Act as the category brand steward, ensuring consistent, on-brand messaging and design execution across all customer touchpoints—digital, retail, and experiential.

Commercial & P&L Management

• Own the brand budget, managing agency fees, media spend, and A&P investment against plan.
• Work closely with Go to market manager and Engagement marketing to ensure in-store and e-commerce execution reflects brand strategy.
• Monitor sell-in and sell-out data, price positioning, and share performance; recommend corrective actions as needed.

Stakeholder Management & Leadership

• Serve as the day-to-day lead for agency relationships (media, PR).
• Proactively bring Brand, Performance, Amazon and Retail together around shared plans, shared KPIs and a single campaign calendar.
• Develop close working relationships with US Brand and Social team around creative roadmap.
• Collaborate with retail and eComm teams to shape channel strategies, develop best-in-class sell-in stories, and influence commercial plans that deliver growth.
• Introduce or improve marketing planning and ways of working in a growing business.

This should describe you

Must-haves

• Bachelor’s degree required.
• You have 5+ years of experience in brand management preferably within Consumer Goods, and experience of an OmniChannel environment.
• You are deeply consumer-centric — you know how to uncover and interpret consumer insights, translate them into strategy, and advocate for the consumer in every business decision.
• You have a true ownership mindset with a bias for action.
• Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis.
• Experience building integrated, full-funnel media plans across paid, owned, earned and shared channels, and making budget trade-offs between brand and performance activity. Well versed in the digital touch points most relevant to our consumer (social, content, influencer) in an omnichannel environment.
• Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion.
• Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly; is financially minded and can quickly size and action opportunities against the impact to our business.
• A natural communicator with strong writing skills; you’re able to sell people into a vision and bring them along on your thought process and strategy.
• Creative and brimming with your own ideas; excited to drive outsized impact with flair on a start-up budget, bringing others on the journey with you.
• A proactive collaborator who brings Brand, Performance, Amazon and Retail together around shared plans, shared KPIs and a single campaign calendar
• A learner - always seeking to improve yourself, the team, and the world around you.
• Sense of humour - we take our work seriously and ourselves a little less seriously.

Nice-to-haves

• Proficiency in IRI / Circana / Nielsen.
• Fluent with generative AI as a working tool — you have used it to produce or direct marketing assets and copy, you can write the brief that gets a good result, and you can tell the difference between output that is genuinely on-brand and output that merely looks finished.
• Dialed into what’s cool, new, and relevant and how to translate that to the customer.
• Experience with a common measurement framework that covers both brand and performance, such as marketing mix modelling, incrementality testing or brand lift.
• Has introduced or improved marketing planning and ways of working in a growing business.

Here's who you'll work with

• Reporting into Head of Marketing
• You will work with, Design, Insights, Category management, Retail, DTC, Innovation, Growth Marketing, Engagement, Finance and more.

• Private medical and comprehensive dental coverage
• Pension savings plan with company match
• Group Income Protection and Life Assurance benefits
• Equity in Mammoth Brands
• Generous time off plus 8 paid bank holidays
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands