A leading global technology company providing a comprehensive suite of B2B solutions for gambling operators and also developing its own iGaming brands. The company is licensed across multiple regulated markets and places strong emphasis on regulatory compliance, responsible gaming, and player safety. It operates as an international team, with employees working across several countries and offers a dynamic, fast-paced environment for professional growth. We are hiring for the Head of SMM role . In this role, you will guide organizational growth by driving strategic multi-channel engagement to scale brand presence and commercial outcomes for an international product provider. Responsibilities Direct comprehensive channel strategies across paid networks—including Meta, TikTok, Instagram, X, YouTube, Reddit, and emerging platforms—while providing mentorship to a growing team of media buyers, narrative strategists, and audience managers. Define and scale media distribution, partnering with production units to generate engaging content tailored to distinct audience segments. Supervise daily channel functions encompassing publishing, moderation, media allocation, and campaign tuning. Establish multi-stage distribution initiatives aligned with corporate equity, conversion, and retention targets. Design measurement frameworks to track both awareness and conversion metrics, continuously analyzing performance to drive iterative optimizations. Champion community engagement, strategic creator partnerships, and cultural positioning to elevate market presence. Work alongside production, retention marketing, search optimization, product development, and analytics functions to ensure multi-channel alignment. Drive continuous experimentation with novel formats, feature sets, and nascent platforms to maintain a competitive advantage. Serve as an internal advocate for channel strategy, delivering high-level direction and domain guidance to executive leadership and key stakeholders. Requirements 5+ years of background in social media marketing, including a minimum of 2+ years in a senior or supervisory capacity managing paid initiatives. Mandatory direct background within the real-money gaming, interactive entertainment, or digital financial technology sectors. Demonstrated track record of directing multi-platform initiatives that deliver both brand equity and commercial outcomes. Advanced comprehension of channel algorithms, native content frameworks, and community engagement methodologies. Solid performance marketing capability, featuring direct experience with return-on-ad-spend-driven paid campaigns. Proven executive capabilities in establishing and developing high-performing personnel. Hands-on proficiency with analytics and reporting technologies, including Sprout, Brandwatch, Looker Studio, or equivalent systems. Superior communication capabilities with a demonstrated ability to influence stakeholders across organizational tiers. Strategic orientation paired with creative judgment and deep familiarity with digital culture, online trends, and narrative structures. Bachelor’s or Master’s degree in Economics, Marketing, Communications, Business Administration, or an equivalent field. Benefits Comprehensive relocation coverage, including airfare and two weeks of hotel accommodations for initial settling-in. Well-appointed office environment and site facilities. 24 annual paid vacation days. Health insurance coverage.