Lead Copywriter

Job Summary

The role of Lead Copywriter is embedded within H-D creative team: a multidisciplinary group of designers, photographers, editors, content producers, and videographers. We support, integrate, and collaborate with our peers in Marketing, Events and Experiences. We shape and steer the brand by providing the overarching creative vision for all marketing efforts. This role is responsible for concepting and developing creative copy for consumer-facing brand moments, working in close partnership with the Art Directors, content creators and team at large. This includes development of original content, website, online collateral (channel assets), advertising campaigns, email/newsletters, and other online marketing initiatives.

Job Responsibilities

• Collaborate with the Creative Team, Marketing/Channels team, and project stakeholders to create engaging copy that speaks to the diversity of our riders and potential riders.
• Support all consumer-facing instances of branded copy: H-D.com, social channels, dealer POP and displays, promotional campaigns, etc.
• Contribute to our publication, The Enthusiast
• Provide editorial and story-producing assistance for the content team, video, and photo team
• Build and protect brand tone as a reviewer of third-party work for style consistency.
• Special projects as requested by Creative Leadership Team

Education Requirements

Education Specifications

Bachelor's Degree Preferred

Experience Requirements

• Typically requires a minimum 7 years related experience
• Profound interest in motorsports preferred, and how it relates to music, film, sport, art, entertainment
• Proficiency in all relevant, modern workplace programs
• Collaborative problem-solver who can both provide and take direction well
• Strong communication skills. Not afraid to have difficult discussions in constructive ways
• Multi-tasker that thrives in a collaborative environment