Role Overview:

The Lead Management Specialist will be responsible for capturing, qualifying, tracking, and distributing sales leads across our CRM systems, ensuring a smooth handoff to the sales team and maximizing conversion rates. This role is central to keeping our sales pipeline organized, accurate, and moving efficiently.

Key Responsibilities:

Capture and log incoming leads from multiple channels (website, portals, social media, campaigns, referrals).
Qualify leads based on defined criteria (budget, intent, timeline, property preferences).
Maintain accurate and up-to-date records in the CRM system.
Distribute qualified leads to the appropriate sales agents in a timely manner.
Track lead status and follow-up activity to ensure no opportunity is lost.
Generate regular reports on lead volume, source performance, and conversion rates.
Coordinate with marketing to provide feedback on lead quality and campaign performance.
Identify bottlenecks in the lead pipeline and recommend process improvements.
Support sales agents with lead nurturing communications where needed.

Requirements:

Bachelor's degree in Business, Marketing, or a related field.
1–3 years of experience in lead management, sales support, or CRM administration (real estate experience is mandatory).
Proficiency with CRM platforms (e.g., Salesforce, HubSpot, Bitrix24, or similar).
Strong organizational skills and attention to detail.
Excellent communication skills, both written and verbal.
Ability to multitask and manage a high volume of leads in a fast-paced environment.
Data-driven mindset with basic reporting/analytics skills.
Proficiency in Excel/Google Sheets.

What We Offer