Marketing Internship - Bakery Innovation

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Job description

As part of the Bakery Innovation Team, the intern will support the development and activation of innovation projects across the Bakery portfolio.

The role will provide broad exposure to the innovation process, combining hands-on support to new product launches with a strong focus on market intelligence, consumer trends and competitive analysis.

Key Responsibilities

Innovation Projects & New Launches

• Provide day-to-day operational support to the Innovation Team, contributing to the execution of innovation projects across different Bakery categories
• Contribute to the preparation of materials and activities supporting new product launches
• Support consumer engagement initiatives aimed at building awareness, understanding and trial of new products
• Support internal engagement and communication activities, helping bring innovation projects to life across the organization
• Collaborate with cross-functional teams including R&D, Insights, Operations and other relevant functions

Market Intelligence & Innovation Insights

• Monitor competitor activity and new product launches across Bakery and adjacent categories
• Track emerging consumer, product and category trends, identifying relevant signals and opportunities for innovation
• Analyze market data and other relevant sources, translating information into clear insights and implications for the Innovation Team
• Develop concise analyses, presentations and regular updates to support ongoing projects and future innovation opportunities

What We Are Looking For

• Have recently graduated (or are about to) with a Master’s degree in the fields of Economics, Marketing, Business Management or related field.
• Strong analytical mindset, curiosity and structure ability to work with data and information
• Genuine interest in food, consumers, brands and innovation
• Proactive, hands-on and comfortable working across multiple projects and categories
• Strong communication skills
• Fluent Italian and good command of English
• Previous experience in Innovation, Marketing, Insights or similar roles will be considered a plus

What we offer

• 6-months curricular/extra-curricular internship located in Parma.
• Competitive Internship salary + relocation allowance.
• Personal tutoring and constant support from your team to develop your personal and business skills.
• First-hand experience working on live projects, as the fastest way to learn.
• Free access to our company canteen.
• Access to our onsite shop where you can pick up our products at a generously discounted price.
• Flexible ways of working.
• A unique opportunity to look behind the scenes of the number one pasta company leader in the world!

What Else? We are looking forward to welcoming you in the Barilla World!

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.