Marketing Manager (Influencers & Campaigns)

Marketing Manager (Influencers & Campaigns)

Company: EHPLabs

Employment Type: Full-Time

We are on the hunt for a commercially driven marketing leader who knows influence must drive revenue. If you are a natural team builder, sharp with data, fearless in a negotiation and passionate about health and fitness, we want you to join our team. We are open to sponsoring a Singapore Employment Pass for the right candidate.

About the Role:

The Marketing Manager (Influencers & Campaigns) is responsible for building OxyShred’s North American athlete and influencer program, delivering 52 commercially driven campaigns a year and turning influencer content into measurable revenue.

This role sits at the intersection of talent, campaigns and performance. You will lead a team Athlete & Influencer Performance Executives across Australia and Singapore/Malaysia, signing and managing talent, building campaigns, negotiating deals and proving the return on every dollar invested.

Reporting to the Global Director of Marketing, you will play a pivotal role in building our new global marketing hub in Singapore and Malaysia.

Content is king, but distribution is the kingdom.

Success in this role means a high-performing roster, a campaign every week, and athlete and influencer partnerships that generate demand, customers and revenue.

Responsibilities:

• Drive Athlete & Influencer Performance: Plan and run 52 athlete- and influencer-led campaigns a year across North America, driving e-commerce revenue through discount codes, email acquisition and @OxyShred follower growth.
• Lead Campaigns & Launches: Own the talent layer of major brand campaigns, product launches and retail moments, with integrated plans across social, content, paid media, retail and e-commerce.
• Own TikTok Reach & Frequency: Set the strategy and brief for TikTok Reach & Frequency campaigns that drive awareness and retail velocity around launches.
• Scale Winning Content: Identify top-performing organic content fast, push it to Paid Media for amplification, and keep a steady pipeline of creative ready for paid.
• Build & Lead the Team: Hire 4 new executives in Singapore/Malaysia, coach the team against clear commercial KPIs, and run a weekly pipeline and performance cadence across both offices.
• Negotiate Talent Partnerships: Recruit athletes and influencers who fit our target consumer, and negotiate deals end to end, including fees, deliverables, exclusivity, usage rights and renewals.
• Manage the Roster for Return: Benchmark rates, track performance, cut or renegotiate underperforming partnerships, and move investment to the strongest performers.
• Report & Optimise: Report campaign and roster performance weekly to the Global Director of Marketing, using data to sharpen briefs, hooks, talent selection and creative.

About you:

• Proven experience leading athlete, influencer or creator marketing programs with clear commercial outcomes.
• Experience leading, hiring and performance-managing a team, ideally across multiple locations.
• Strong negotiator with experience in talent contracts, usage rights and exclusivity.
• Deep understanding of TikTok, Instagram and short-form content that drives both attention and sales.
• Commercially minded and comfortable owning revenue, ROI and budgets.
• Confident reading performance data and making fast decisions from it.
• Experience with paid social amplification and the North American market is highly desirable.
• Comfortable challenging talent, agencies and internal teams when performance isn’t good enough.
• Passionate about fitness, wellness and consumer brands.
• Most importantly, you know the best influencer programs don’t just generate attention. They generate revenue.

About EHPlabs:

At EHPlabs we are about leading health and fitness through our ethos of ‘we rise by lifting others’. Our prefix 'EHP' stands for 'Empowered Human Potential' as we believe in empowering our community with the tools and vital information to make better-informed decisions leading to healthier, happier lifestyles.

Since our launch in 2012 we are proud to have positively impacted millions of people's lives through our industry-leading fitness supplements as well as our high-impact marketing through digital channels.

We are a team of passionate people who strive for continuous and never-ending improvement. To learn more about us please visit our website: http://ehplabs.com