Marketing/ Social Media Officer

Role Description Palma Beach Resort & Spa is looking for a creative and results-driven Marketing/ social media officer to manage digital marketing activities, strengthen the resort’s online presence, promote its facilities and offers, and support revenue growth through effective marketing campaigns.

The ideal candidate should have hands-on experience in digital advertising, social media management, content creation, and online marketing, preferably within the hospitality industry.

Key Responsibilities

• Manage the resort’s social media channels, including Instagram, Facebook, and TikTok.
• Plan, create, and publish engaging content, including reels, videos, posts, stories, and promotional campaigns.
• Plan, execute, and optimize digital advertising campaigns using Meta Ads Manager and Google Ads.
• Manage website content, SEO activities, promotional offers, and direct booking campaigns.
• Coordinate with online travel agencies (OTAs) and distribution partners to maintain accurate room details, rates, availability, images, and promotions.
• Manage Google Business Profile updates and coordinate online review responses.
• Design marketing materials, flyers, brochures, menus, and promotional creatives.
• Execute email marketing and WhatsApp marketing campaigns.
• Promote the resort’s accommodation, villas, restaurant, café, spa, swimming pools, bowling, and other facilities.
• Coordinate with internal departments on seasonal promotions, events, packages, and corporate offers.
• Monitor campaign performance, leads, website traffic, engagement, and booking conversions.
• Prepare marketing reports and recommend strategies to improve brand awareness, enquiries, and direct revenue.

Qualifications and Skills

• Bachelor’s degree or diploma in Marketing, Digital Marketing, Business Administration, or a related field.
• 2–3 years of experience in digital marketing, social media management, or a similar role. Hospitality experience is an advantage.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Good knowledge of social media management, content creation, SEO, and digital advertising.
• Experience with Canva and Adobe Creative Suite is an advantage.
• Knowledge of website content management systems, email marketing, and online travel agency platforms is preferred.
• Strong written and verbal communication skills in English.
• Creative thinking, attention to detail, time management, and the ability to work independently.

Salary: AED 2,500 plus service allowance

Visa, Accommodation and Medical insurance provided