Online Marketing Principal Analyst

Online Marketing Analytics Manager - (Hybrid) As you contemplate your future, you might be asking yourself, " What's the next step?’’ Start your journey with us! We're seeking an experienced Online Marketing Analytics Manager to join our Online Marketing Data Analyst team in Barcelona to solve complex measurement challenges and drive meaningful business outcomes. If you're ready to soar, we're ready to take you there. Why eDreams ODIGEO We’re the world's leading travel subscription platform. We pioneered Prime, the first and world’s leading travel subscription programme since launching in 2017. Millions of Prime members every year across multiple markets. 5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members. Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents – 99% permanent contracts Prime members are subscribed to global travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits. What you will do: The Role's Key Responsibilities and Tasks As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a Online Marketing Analytics Manager in the Online Marketing Data Analyst team you will be in charge of: Partner with media stakeholders to understand business objectives and identify where measurement or deeper analysis can improve decision-making. Independently lead end-to-end analytical projects, from translating business problems into structured analytical approaches through analysis execution, insight generation and stakeholder communication. Present evidence-based recommendations, clearly articulating expected business benefits, trade-offs, risks and limitations, and drive their adoption across the business. Proactively identify and propose new analytical projects, experiments and optimisation initiatives that improve business performance. Overseeing the design of a cross-platform test-and-learn agenda and supporting its implementation. Develop measurement plans and analytical frameworks to evaluate the effectiveness of marketing investments. Work closely with Data Engineering to continuously improve the marketing data landscape by identifying opportunities to enhance data quality, reliability and completeness, and enable new reporting views, datasets and data sources. Collaborate with the Tracking and Data Activation teams to strengthen the quality, availability and usability of marketing data across platforms. What you need to succeed: Good to have Bring your unique perspective, speak up, and offer disruptive solutions. You'll have the opportunity to learn and grow while making a real impact on our team. Here's what you need to succeed: At least 8 years of experience in Marketing Analytics, ideally within a high-growth, fast-paced environment. Strong SQL skills, including writing efficient, complex queries across large datasets. Strong Python skills for data processing, analysis, automation and data visualisation. Experience designing and conducting complex analytical projects from problem definition through to business recommendation. Strong analytics knowledge, with the ability to select and apply appropriate analytical methodologies to different business questions. Experience with experimentation and causal measurement techniques such as A/B testing, incrementality measurement, causal inference or quasi-experimental methods. Ability to identify patterns, opportunities and optimisation levers through proactive exploration of large and complex datasets. Ability to balance measurement rigor with pragmatic business constraints. Experience communicating analytical findings to senior stakeholders and influencing strategic business decisions, by helping them navigate how to use the derived insights into the marketing strategy. Ability to independently own complex analytical initiatives involving multiple stakeholders. Experience with marketing platforms (e.g. Google Ads, Apple Search ads, Youtube, Meta, TikTok, etc.) and tools like GA4, Appsflyer, AppTweak or similar are beneficial but not essential. Preferred Qualifications Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini, or other AI-powered assistants. Experimentation Mindset: Curiosity and eagerness to explore, experiment with, and integrate emerging AI-driven solutions into workflows. AI-Enhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes, and enhance productivity. Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities. What’s in it for you? The best talent deserves the best benefits At eDO, we want you to be a part of our success story and great culture. Here's what we offer: A rewarding Compensation package! 💥 Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle. Continuous learning to fuel your growth and explore new horizons! 📚 Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program. Grow opportunities to empower your career and unleash your potential! 🚀 Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions. Your Well-being is our priority. Embrace Freedom and Flexibility! 💙 At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcomes. You'll be able to find the right work-personal life balance that suits you best. Work hard, party hard! We believe in having fun and connecting with colleagues! 🎉 Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices. Enjoy a dynamic and healthy environment! 💫 Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core. Wanna take a peek into what it's like to work at eDO? Follow us on LinkedIn and discover more about life at eDO! If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further! Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel. Apply now! We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key to our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation. Don’t meet every requirement? If you’re excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless. #LI-Hybrid #LI-LF1