Performance Growth Marketing Lead

About the Role

This is a high-ownership, high-impact role on a small and fast-moving team at a Series A vertical marketplace startup focused on specialized vehicles and heavy-duty equipment. You will be the first dedicated performance marketing hire, building and scaling the paid acquisition engine from the ground up with direct accountability for pipeline, revenue, and CAC efficiency.

What You'll Do

• Own the full paid acquisition strategy and execution across paid social, paid search, and emerging channels.

• Balance growth targets with marketplace health, making disciplined investment decisions as channels mature.

• Develop and run high-velocity tests across creatives, landing pages, and audience segments, then iterate quickly on findings.

• Measure incrementality, multi-touch attribution, and test design rigorously, while acting decisively when data is incomplete.

• Brief creative teams and maintain strong, data-backed opinions on what drives conversion.

• Work cross-functionally with Sales, Product, Operations, and Marketing to identify and unlock growth opportunities beyond paid acquisition.

What We're Looking For

• 4 or more years owning paid acquisition at a high-growth startup or technology company.

• Demonstrated success designing a paid acquisition strategy at a Series A to C stage company, with clear evidence of driving significant growth (for example, scaling GMV by an order of magnitude).

• Hands-on experience managing Meta Ads with seven-figure or larger budgets in B2C channels.

• Deep expertise in Meta Ads and Google Ads, plus familiarity with emerging paid channels.

• A track record of maintaining CAC efficiency while driving measurable revenue growth.

• Experience managing adjacent growth levers including CRO, landing pages, web experiments, and partnerships.

• Proficiency with tools such as Google Analytics, Looker, SQL, Excel, landing page platforms, and attribution tools.

• A bachelor's degree from an accredited university.

• Marketplace experience or a history of scaling paid acquisition accounts from zero is a strong plus.

Compensation & Benefits

The base salary range for this role is $120,000 to $175,000 USD annually. Visa sponsorship is available.

Location

This role is fully on-site, five days per week, in the Flatiron neighborhood of New York, NY.